Agricultural Marketing, Food Marketing, Agricultural Marketing Management, Agricultural Marketing Systems, Marketing Management, Agribusiness Marketing, Agricultural Supply Chain, Food Supply Chain, Product Management, Brand Management, Food Packaging, Agricultural Pricing, Pricing Strategies, Marketing Channels, Logistics Management, Warehouse Management, Transportation Management, Digital Marketing in Agriculture, Marketing Communication, Sustainable Food Marketing
Agricultural and Food Marketing provides a comprehensive understanding of the principles, practices and strategies involved in marketing agricultural commodities and food products. The book begins with the fundamentals of agricultural and food marketing, marketing concepts and philosophies, marketing environments and consumer behaviour, followed by an examination of agricultural marketing systems and product management.
It provides detailed coverage of product development, product mix, branding, brand loyalty, packaging, pricing, marketing channels, distribution, logistics, warehousing and transportation. Quantitative and managerial concepts such as supply and demand, elasticity, break-even analysis, pricing strategies, inventory management, vehicle routing and marketing efficiency are also discussed.
The book further addresses marketing communication, advertising, sales promotion, public relations, personal selling, sales-force management, digital marketing, mobile marketing, social marketing and social-media marketing. Special attention is given to marketing costs and margins, operational and pricing efficiency, packaging and handling costs, transportation and processing costs, and financial analysis.
Designed as an academic and professional reference, the book integrates agricultural marketing theory with practical management applications. It is useful for students, teachers, researchers, agribusiness professionals, agricultural entrepreneurs, food-industry managers and marketing practitioners seeking to understand the changing dynamics of agricultural and food markets and the role of modern marketing strategies in improving market efficiency and competitiveness.
Chapter 1. Introduction to Agricultural and Food Marketing
I. Prince Devadason and Sanjay Kumar
Chapter 2. Marketing Concepts and Philosophies
I. Prince Devadason and Sanjay Kumar
Chapter 3. Marketing Environment and Consumer Behaviour
I. Prince Devadason and Sanjay Kumar
Chapter 4. Agricultural Marketing Systems in India
I. Prince Devadason and Sanjay Kumar
Chapter 5. Product Management Concepts
I. Prince Devadason and Sanjay Kumar
Chapter 6. Product Mix and Product Line Decisions
I. Prince Devadason and Sanjay Kumar
Chapter 7. Branding and Brand Management
I. Prince Devadason and Sanjay Kumar
Chapter 8. Brand Loyalty Models and Markov Analysis
I. Prince Devadason and Sanjay Kumar
Chapter 9. Packaging Functions and Packaging Technology
I. Prince Devadason and Sanjay Kumar
Chapter 10. Emerging Trends in Food Packaging
I. Prince Devadason and Sanjay Kumar
Chapter 11. Pricing Objectives and Pricing Policies
I. Prince Devadason and Sanjay Kumar
Chapter 12. Supply, Demand and Elasticity
I. Prince Devadason and Sanjay Kumar
Chapter 13. Price Theory and Consumer Perception
I. Prince Devadason and Sanjay Kumar
Chapter 14. Cost–Revenue–Supply Relationships
I. Prince Devadason and Sanjay Kumar
Chapter 15. Pricing Strategies in Agricultural Markets
I. Prince Devadason and Sanjay Kumar
Chapter 16. Break-even Analysis and Market-Oriented Pricing
I. Prince Devadason and Sanjay Kumar
Chapter 17. Psychological, Geographical and Administered Pricing
I. Prince Devadason and Sanjay Kumar
Chapter 18. Marketing Channels and Intermediaries
I. Prince Devadason and Sanjay Kumar
Chapter 19. Channel Design and Channel Management
I. Prince Devadason and Sanjay Kumar
Chapter 20. Distribution Systems and Channel Conflict
I. Prince Devadason and Sanjay Kumar
Chapter 21. Physical Distribution Management
I. Prince Devadason and Sanjay Kumar
Chapter 22. Customer Service and Logistics Management
I. Prince Devadason and Sanjay Kumar
Chapter 23. Warehouse Management
I. Prince Devadason and Sanjay Kumar
Chapter 24. Inventory Management and EOQ
I. Prince Devadason and Sanjay Kumar
Chapter 25. Transportation and Distribution Logistics
I. Prince Devadason and Sanjay Kumar
Chapter 26. Vehicle Routing and Scheduling Systems
I. Prince Devadason and Sanjay Kumar
Chapter 27. Computer Applications in Physical Distribution
I. Prince Devadason and Sanjay Kumar
Chapter 28. Marketing Communication Fundamentals
I. Prince Devadason and Sanjay Kumar
Chapter 29. Integrated Marketing Communications and Promotion Planning
I. Prince Devadason and Sanjay Kumar
Chapter 30. Advertising and Media Management
I. Prince Devadason and Sanjay Kumar
Chapter 31. Sales Promotion and Public Relations
I. Prince Devadason and Sanjay Kumar
Chapter 32. Personal Selling and Sales Force Management
I. Prince Devadason and Sanjay Kumar
Chapter 33. Training and Motivation of Sales Personnel
I. Prince Devadason and Sanjay Kumar
Chapter 34. Digital Marketing and Mobile Marketing
I. Prince Devadason and Sanjay Kumar
Chapter 35. Social Marketing and Social Media Marketing
I. Prince Devadason and Sanjay Kumar
Chapter 36. Monitoring Communication Effectiveness
I. Prince Devadason and Sanjay Kumar
Chapter 37. Marketing Costs and Margins
I. Prince Devadason and Sanjay Kumar
Chapter 38. Marketing Efficiency and Effectiveness
I. Prince Devadason and Sanjay Kumar
Chapter 39. Operational and Pricing Efficiency
I. Prince Devadason and Sanjay Kumar
Chapter 40. Cost Components in Agricultural Marketing
I. Prince Devadason and Sanjay Kumar
Chapter 41. Packaging, Handling and Storage Costs
I. Prince Devadason and Sanjay Kumar
Chapter 42. Transportation and Processing Costs
I. Prince Devadason and Sanjay Kumar
Chapter 43. Capital Costs and Financial Analysis
I. Prince Devadason and Sanjay Kumar
Chapter 44. Future Trends in Agricultural and Food Marketing
I. Prince Devadason and Sanjay Kumar
