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Developing a new food product involves multiple stages, from ideation to commercialization. Here's a detailed guide to the process:

1. Idea Generation

a. Brainstorming: Generate innovative ideas based on consumer trends, market gaps, and technological advancements.

b. Consumer Feedback: Use surveys, focus groups, and social media to gather consumer preferences and demands.

c. Competitive Analysis: Study existing products in the market to identify opportunities for differentiation.

2. Concept Development

a. Concept Screening: Evaluate initial ideas for feasibility, potential market success, and alignment with company goals.

b. Market Research: Conduct detailed market research to understand target demographics, market size, and potential demand.

In monetary terms, value-added’ per unit of the product is the margin between its selling price and cost of production. However, in the dairy and food industry, value addition refers to, extra, features of a product that are beyond the expectations of a consumer at little or no extra cost. In this context, the addition of value to milk can involve monetary value added to a liter of milk by turning it into milk products, enhancing the convenience of quality, shelf life, or health characteristics using processing and packaging interventions.

4.1. Conversion of Milk into Conventional Products

It is an age-old tradition to add value to milk by processing it into milk products. The primary aim was to increase the shelf life of milk that would otherwise be highly perishable. With inadequate facilities to preserve liquid milk fresh in the rural areas’ conversion of milk into a variety of milk products would be an ideal option to effectively preserve the huge quantities of milk procured during the flush season’ In the processing of milk products such as cream, butter, cheese and ghee, by-products such as skim milk, buttermilk, whey, and ghee residue are obtained’ Many of the dairy plants, particularly in India’ are usually confronted with the problem of by-products utilization, especially that of whey and ghee residue in an economical manner. Membrane separation processes have presented new possibilities for the production of newer intermediate products from dairy by-products that can be used for value addition in dairy and food industries.

Introduction

Flowers provide opportunity to convert them into exquisite value added products directly from fresh flowers like garland, bouquet, flower arrangements or after drying the flowers making different dried flowers products like pot pourri, wreath, painted gourds or after processing like rose water, gulkand, gulroban, perfume, essential oil, insects repellants, cosmetics etc. Beside this a number of pigments like xanthophylls, carotenoids, luteins, anthocyanins etc. which have neutraceutical properties and pharmaceuticals compounds are also prepared from flowers. The value addition results in more acceptable quality products for the domestic and export market and hence ensure high premium to the producers. Moreover, value addition technology can help avoiding wastage during the glut period and farmers involved in the flower cultivation can earn better remuneration. Preparation of value added products helps in employment generation at producer level, wholesaler level or industrial level. It is a good source of income generation. There are various types of value added products which can be prepared either by practice or by obtaining training of making these products. The value added products can be classified into three categories namely:

Introduction

An important concept to remember is that one has to feed plants before the plants can provide us with food. Ornamental plants require the nutrition in proper amount for better growth and yield in open as well as in protected condition. For the cut flower production quality is one of the most important trait and is maintained by the applying the nutrients. Quality is an essential criteria in domestic and export markets. Adequate amount of nutrients in suitable proportions and at right time is the most important factor to improve the plant growth in flower crops. In the present scenario, floriculture is a vast emerging and highly competitive industry. The importance of micronutrient In Indian agriculture the role of micronutrient is well known to all and their use had significantly increased the production and productivity of many crops.

Introduction

Earth worm bring about fertility in the soil was first highlighted by Charles Darwin in 1881 when he published his book on the “Fermentation of vegetables mould through the action of worms. Since then, the vermiculture has become an important aspect of biological or organic farming. Vermicompost aspect involves the use of earthworm as multifaceted bioreactors which effectively recycle the nontoxic organic wastes into the soil. They effeciently utilize the friendly soil microflora, demolish the soil pathogens and converts organic wastes into valueable products such as biofertilizers, biopesticides, vitamins, enzymes, antibiotics, growth hormones and proteinaceous biomass. Earthworms play an important role in soil farming in different ways as:

1) They influences soil pH.2) They act as agents of physical decomposition. 3) They promote humus formation in soil. 4) They improve soil structure 5) They enrich the soil. Vermicompost is the excellent form of organic manure and is practically 100 percent humus.

Introduction

Agriculture sector plays an important role in economy of India and contributes 18% to the GDP. It ensuring food security for more than1.26 billion Indian populations with diminishing cultivable land resource is a herculean task. Pesticides have been the most effective weapons and play vital role in crop protection against agricultural insect-pests. The green revolution technology has been characterized by use of hybrids/ improved varieties, chemical fertilizers, pesticides and irrigation water. After green revolution agricultural production has been very impressive but the excessive use of fertilizers and harmful pesticides has resulted in several undesirable effects on the environment and on the farming systems. However, indiscriminate use of synthetic chemical pesticides over the last four decades has adversely affected human health, non target organisms and environment and has also enhanced development of pesticide resistance among pest species While the former is exemplified by pesticide residues in soil, air, water, food etc., the latter includes phytotoxicity, physiological deform ities, diseases, mortality, population changes, genetic disorders, gene erosion, etc. in plant, mammal, avian, insect and other organisms. Entry of chemical pesticides into food chain and their bioaccumulation triggers several unforeseen consequences. However, in the conventional agriculture most of the weeds, pests, insects and diseases were controlled using natural and sustainable practices such as cultural, mechanical and physical control strategies. Environmental safety and agricultural sustainability are equally important for survival on the Earth. Therefore, it is the need of hour to identify the alternatives of suitable pesticides to control the insects-pests without sacrificing the productivity and profitability. Chemical pesticides has many side effects, eco-friendly management is essentially required for sustainable crop production in the present scenario.

Precision irrigation and fertilizer management in floriculture are revolutionizing the way flowers are cultivated, bringing together the latest advancements in technology to optimize resource use and enhance crop quality. In an industry where the aesthetics and health of flowers are paramount, precision agriculture techniques offer a tailored approach that meets the specific needs of each plant. Utilizing state-of-the-art tools such as soil moisture sensors remote sensing technologies and GPS-guided systems, precision irrigation ensures that water is delivered efficiently, reducing wastage and ensuring plants receive the exact amount of moisture required for optimal growth. Similarly, precision fertilizer management employs techniques like variable rate application (VRA) and soil nutrient mapping to provide plants with the necessary nutrients in precise amounts and at optimal times, avoiding the over-application that can lead to nutrient runoff and environmental harm. This method not only enhances the health and vibrancy of the flowers but also significantly contributes to sustainability in horticulture. By closely monitoring and adjusting water and nutrient inputs, growers can reduce their environmental footprint, conserving water and reducing chemical use. This is particularly important in floriculture, where the visual quality of the product is directly influenced by the growing conditions. With precision techniques, growers can achieve more consistent and high-quality blooms, which are essential for maintaining competitive advantage in the market.

Desi chickens reared under backyard systems face several constraints such as lower productivity, higher incidence of disease outbreaks, high mortality rates during the early stages of life, and predation. Despite these challenges, the demand for rural backyard poultry is high, particularly among tribal households in rural areas. Small rural producers typically rear colored birds and produce brown-shelled eggs from Desi backyard poultry, catering to the requirements of rural consumers.

To address these issues, there is a need for specific rural poultry production programs. The Indian Council of Agricultural Research (ICAR), New Delhi, initiated a project to upgrade indigenous low input technology birds through the All India Coordinated Research Project on Poultry (AICRPP) in various parts of the country. This initiative aims to evolve improved rural backyard poultry breeds.

Brooding is a crucial phase in poultry management that involves the care of day old chicks during the early stages of their lives. Due to their underdeveloped thermoregulatory systems, chicks cannot maintain their body temperature and thus require external warmth. Proper brooding ensures the healthy growth and development of the chicks. The brooder unit typically includes several key components and considerations.

Brooding of chicks

1. Floor brooding

• Floor brooders (canopy/hover brooder or infra-red bulb brooder) are used to keep specific area(s) within the shed at the desired temperature.

• In canopy or hover brooding method, an umbrella-like canopy with two or three incandescent bulbs (40 to 100 W) each, depending on the season) are fixed at the centre, is inverted and hung in such a way that the birds can move freely in and out of it.

• The bulbs, when put on, heat the air and the hot air is trapped by the canopy preventing the escape of hot air thereby providing warmth to the chicks.

• The height of the brooder should be around 6 inches during the first week.

Organic Poultry Farming

Definition and Overview

• The FAO/WHO Codex Alimentarius Commission defines organic farming as a “holistic production management system that promotes and enhances agro-ecosystem health, including biodiversity, biological cycles, and soil biological activity, using non-farm agronomic, biological, and mechanical methods, excluding all synthetic off-farm inputs.”

• Organic chicken farming involves raising chickens in a natural, humane environment outside of a conventional chicken house, feeding them organic feed (free from synthetic fertilizers, pesticides, and GMOs), and avoiding the use of antibiotics or growth hormones.

• The main goal is to produce healthier, environmentally friendly chicken products while ensuring high animal welfare standards.

• Conversion Period: Transitioning a conventional poultry farm to an organic one requires a certain period called the “conversion period.”

• Organic poultry farming necessitates the use of indigenous chicken varieties managed organically, allowing the birds to express their natural behavior.

• Growing Popularity: The demand for organic poultry meat is increasing due to heightened health awareness among consumers. Chicken, in particular, has become a key organic meat due to its shorter production cycle.

Integrated Poultry Farming

Integration refers to the coordination and amalgamation of various stages in poultry production to create a seamless flow of inputs and outputs, reducing overall production costs. This approach ensures that each stage of production, from breeding to marketing, is efficiently managed within a unified system.

• Global Integration: In developed countries, poultry production is highly integrated, encompassing all stages from principal breeding to consumer distribution. This includes broiler farms, hatcheries, feed mills, processing plants, and animal healthcare products, which work together to streamline production and marketing processes.

• Indian Context: In India, integration and contract farming in poultry began with Suguna Poultry Farm Limited in 1991. While this marked the start of integration in broiler production, it did not fully represent the comprehensive integration seen in more developed systems.

• Current Practice in India: Integrators provide essential inputs such as chicks, feed, medicines, vaccines, and technical support. They also handle marketing of the final product. Poultry farmers, operating as contract growers, receive payments based on the weight of broilers or number of eggs produced. Despite these developments, integration within the layer sector remains underdeveloped in India.

Water is a critical and essential nutrient in poultry production, necessary in greater amounts than any other nutrient. It plays a vital role in various physiological processes such as digestion, metabolism, nutrient transportation, enzymatic and chemical reactions, regulating body temperature, and lubricating joints and organs. Water deprivation can have severe consequences on poultry health, impacting growth, egg production, and even leading to increased mortality if prolonged. Therefore, providing cool, clean water that is free from contaminants is crucial for maintaining poultry health and optimizing farm profitability.

Water Consumption in Poultry

Water consumption in poultry varies under different conditions. Generally, under thermo-neutral conditions, birds will consume approximately twice the amount of water as the amount of feed. However, water intake is influenced by several factors, including environmental temperature, relative humidity, dietary salt and protein levels, the productivity of the birds (growth rate or egg production), and the bird’s ability to reabsorb water in the kidneys. In poultry houses, water consumption tends to be higher in areas with more birds and higher ambient temperatures. Studies indicate that birds prefer water at about 10°C; when water temperatures exceed 27°C, both water intake and daily weight gain are significantly reduced.

Litchi, Litchi chinensis, is one of the important fruit crops of South East Asia and Australian Continent. The crop thrives well in sub-tropical areas experiencing cool dry winters and warm wet summers. India and China are the major producers of litchi in the world. In India, Bihar, Uttarakhand and West Bengal contribute maximum in litchi production. Few major insect pests and mites are of concern, the details of which are as under:

Red rust, Eriophyid mite, Aceria litchii Keifer (Eriophyidae: Prostigmata) and red rust alga, Cephaleuros virescens Kunze (Trentepholiaceae: Trentepohliales)

Guava, Psidium guajava is one of the important fruits of tropical- sub-tropical regions of the world. It is a native of American tropics and probably originated from Peru north to Mexico and the Caribbean. The major producing countries include India, Brazil and Mexico, of which, Brazil is the largest producer of guava in the world. In India, it is grown over an area of over 2, 05,000 hectares with a production of 2.46 million metric tonnes. The fruit is rich in vitamin C and A. It is used both for processing and for table purpose world over. More than 80 insect pests have been reported to inflict varying degree of damage at different stages of crop growth. The important ones of these are discussed hereunder;

Cashewnut, Anacardium occidentale is one of the important plantation crops grown for its delicious kernel. It is mostly grown in coastal belts of South-West and South-East India including the states like Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Odisha and West Bengal and also in the non-traditional areas including inlands of central India and parts of Northeastern regions. It is an important cash crop and has attained the status of export-oriented commodity. In India alone around 200 insect pests have been reported on cashew causing damage during different stages of crop growth. Stem and root borer and Tea mosquito bugs, blossom webber and leafminer pests of economic importance, the details of which is given hereunder:

Stem and root borer, Plocaederus ferrugineus L. and P. obesus Gahan (Cerambycidae: Coleoptera)

It is a very serious pest of cashew in both east and west coasts of India. It is also recorded on sapota, drumstick and citrus trees. Among the two species, P. ferrugineus is the commonly occurring species. Eggs are pale white, ovoid and smooth measuring about 4.5 x 2.0mm. The grubs are stout, fleshy ivory yellow with dark brown head and wrinkled body without legs, and measures 75mm in length, when full grown. The adult of P. ferrugineus is a medium sized (2540mm) dark brown longicorn beetle

Plant Pathology
The term Plant Pathology is derived from greek words- pathos (suffering) + logos (study) i.e. the study of the suffering plant. Plant Pathology has two phases broadly-
• Science- Understanding of the disease i.e. the theoretical consideration of the suffering plants and how do pathogens invade, how do plants defend themselves, what causes symptoms etc.
• Art- The application of the science to the field problems i.e. Diagnosis and Control.
Plant pathology or phytopathology is the branch of agricultural, botanical or biological science which deals with the cause, etiology, resulting in losses and management methods of plant diseases. 
Plant pathology can also be defined as the study of the nature, cause and prevention of plant diseases. Plant pathology is related to most of the old and new sciences like biology, physics, chemistry, physiology, mathematics, genetics, soil science, biochemistry, biotechnology etc.

There are thousands of diseases, which attack crop plants. Classification can be made based on several criteria. The various ways of classifying diseases of plants are given below.
A. Based on type of infection
1. Localized disease: Affecting only a part of the plant; leaf spots and anthracnoses caused by different fungi.
2. Systemic disease: affecting the entire plant.
B. Based on symptoms: Rusts smuts, wilts, blights, cankers, mildews, rots, damping-off, die-back, scab etc.
C. Based on the host plant
1. On the basis of host e.g. Diseases of apple, diseases of wheat, diseases of rose, diseases of coconut, diseases of coffee, diseases of cotton.
2. On the basis of host group- e.g. cereal crop disease, pulse crop diseases, oilseed crop diseases, root crop disease, forage crop disease, plantation crop disease etc.

Nan (bread): A yeast-raised bread made from white flour and yoghurt, cooked very quickly as a large flat pear shaped bread on the side of a tandoori oven. The shaped dough is moistened so that it sticks to the side of the oven and is hooked off when cooked. It served with Indian meals. Or Flat bread originating from northwest India is made from white flour, leavened with sodium bicarbonate and baked in a tandoor.
Nanofiltration: Form of filtration that uses semi-permeable membranes of pore size 0.001- 0.1 μm to separate different fluids or ions, removing materials having molecular weights in the order of 300-1000 Da. Nanofiltration is most commonly used to separate solutions that have a mixture of desirable and undesirable components. An example of this is the concentration of corn syrups. Nanofiltration is capable of removing ions that contribute significantly to osmotic pressure, and this allows separation at pressures that are lower than those needed for reverse osmosis.  Naringenin: Non-bitter flavanone found mainly in citrus fruits, but also in other fruits, e.g. tomatoes.
Naringin: Bitter glycoside present in citrus fruits.
Natamycin: Polyene antibiotic with antifungal activity used topically on skin and mucous membranes for treatment of ringworm in cattle and horses. Absorption through dermal tissues of treated animals is normally negligible. Also used as a fungicide on bulbs such as onions and garlic. It is also known as pimaricin.
Natural flavourings: Flavour compounds, also essential oils, extracts and hydrolysates containing flavour compounds, that are derived from natural sources, such as plants, animal foods and edible yeasts. Usually they have little or no nutritive value but are used solely to impart flavour.
Natural foods: Foods produced by natural farming and using natural processing methods, e.g. without the use of added salt, sugar and preservatives. It is similar to organic foods but not necessarily totally organic.

1) Bacterial Blight
Diagnostic Symptoms
• Bacterial blight of pomegranate was first reported in India from Delhi in 1952.
• First water-soaked lesions develop on fruits within 2–3 days and appear as spots.
• Initially, spots are black and round and surrounded by bacterial ooze.
• Under favorable conditions, spots enlarge to become raised, dark brown lesions with indefinite margins that cause the fruit to crack.
• Disease may cause up to 90% yield reduction (Fig.1).
Etiology
Domain : Bacteria
Phylum : Proteobacteria
Class : Gammaproteobacteria
Order : Xanthomonadales

1) Leaf Curl
Taphrina deformans
Disease Symptoms
• Initially yellowish to reddish areas appear on leaf blade of young leaves in the spring.
• These areas progressively thicken and pucker along the midrib causing the leaf to curl.
• Infected leaves often develop red to purple color. Later on white to silvery coating of spores develop on the upper leaf surface and the affected leaves become crisp and brittle.
• Finally, infected leaves abscise prematurely or may sometimes remain attached , gradually turning dark brown on severly infected trees.
• Fruit infection is characterized by irregular, raised, wrinkled and reddish lesions.
• Infected flowers and fruits drop rapidally(Fig-1).

1) Leaf Spot
(Mycosphaerella fragariae teleomorph, Ramularia brunnea Peck anamorph). Disease Symptoms
• Older leaves usually show purple spots (3-6 mm in diameter) on the upper surface, sometimes with a slightly darker halo.
• As the spots mature, they become white to gray and surrounded by a brownish halo.
• A typical lesions, uniformly brown without darker border or lighter centers, may form on young leaves.
• Later on, the whole leaf is covered by numerous lesions and become chlorotic, withered and die.
• Fruits are generally not directly infected, but the loss of foliage can reduce their quality and yield (Fig-1).
Etiology
Scientific Classification
Kingdom : Fungi
Division : Ascomycota
Class : Dothideomycetes

1) Blister Blight
Diagnostic Symptoms
• Initially oily, yellowish, translucent spots appear on the tender leaf and turn to deep red shiny blisters.
• The circular spot gradually enlarges to 3 to 13mm diameter, bulged on the under surface of the leaf with a concave trough like depression on the upper surface.
• Leaves become curled and distorted.
• First flush of 2-3 young leaves are attacked and the young shoots and buds are killed.
• Mature leaf is not affected.
• In nursery infection, seedlings are stunted with many thin stems instead of a single stalk.
• Repeated attacks cause death of seedlings.
• Badly affected nurseries will have to be abandoned.
• Succulent leaves and green shoots of newly pruned tea are most susceptible (Fig.1).
• Basidiospores cause secondary infection.

1) Rust
Diagnostic Symptoms
• The disease is restricted to leaves although sometimes it can seen on tender shoots and berries.
• The rust pustules appear as small spots, 1-2 mm in diameter.
• In early stages these spots are yellowish becoming orange in color with increase in size.
• On the upper surface, opposite the spots on the lower surface , the color is often brownish.
• In severe attack leaves may dry and wither.
• The berries remain small and fail to ripen.
• Extensive defoliation weakens the trees and results in poor yield, severe die back of twigs, and death of trees (Fig.1).

1). Stem Gall
Diagnostic Symptoms
• Symptom appears in the form of tumor-like swellings of leaf veins, leaf stalks, peduncles, stems as well as fruits.
• Infected veins show a swollen hanging appearance to the leaves.
• Initially the tumors are glossy which rupture later on and become rough. They are about 3 mm broad and up to 12.5 mm long.
• Badly affected plants may be killed.
• In the presence of excessive soil moisture, especially under shaded conditions, when the stem fails to harden and remain succulent, the tumors are numerous (Fig-1).
Etiology
Scientific Classification
Kingdom : Fungi
Division : Ascomycota
Class : Taphrinomycetes
Order : Taphrinales

1) Botrytis Gray Mould
Diagnostic Symptoms
• Appearance of a gray, fuzzy mold leaves, stems and on flowers of or plants. Also called, “gray mold”.
• Spotting or blight on leaf and flower stem lesions, and dieback.
• Flower parts become necrotic and die(Fig-1).
Etiology
Domain : Eukaryota
Kingdom : Fungi
Division : Ascomycota
Class : Leotiomycetes
Order : Helotiales
Family : Sclerotiniaceae
 

English name : All Spice
Botanical name : Pimento dioica (L.) Merr.
Family : Myrtaceae
Chromosome number : 2n = 22
Centre of origin : West Indies
All spice of commerce is the dry unripe fruits of tree Pimenta dioica (L.) Merr. (Syn P. officinalis Lindi). Allspice, also known as pimento, derives its name from the early misconception of Spanish exporters who mistook the berries for pepper. This led to names such as Jamaica pepper in English and Nalkenpfeffer in German, though it is now officially referred to as “pimenta.” The term “allspice” reflects the belief that the spice combines cloves, nutmeg, black pepper, and cinnamon flavours and aromas. It is available in both whole and ground forms.
The composition of ground allspice berries includes 8.8% moisture, 6.0%protein, 6.6% fat (ether extract), 21.6% fibre, and 52.8% carbohydrates, with 4.2% total ash. Additionally, it contains 0.8% calcium, 0.1% phosphorus, 0.08% sodium, 1.1% potassium, 7.5 mg of iron per 100 g, and vitamins such as 39.2 mg of vitamin C, 0.1 mg of thiamine, 0.06 mg of riboflavin, 2.9 mg of niacin, and 1445 IU of vitamin A. The calorific value is approximately 380 calories per 100 g. Its distinctive aroma comes from the essential oil content (3.3–4.5%) concentrated in the pericarp. The berries also contain tannic acid (over 8%), contributing to their astringency, along with soft resin, fixed oil (5.8%), crude starch (20%), proteins (5.8%), and trace amounts of alkaloids.

English name : Curry leaf
Botanical name : Murraya koenigii (Linn.) Sprengel
Family : Rutaceae
Chromosome number : 2n = 18
Centre of origin : India
Curry leaves come from the aromatic, often deciduous herb or small tree Murraya koenigii (Linn) Sprengel, which belongs to the Rutaceae family. They are widely used in cooking to enhance the flavour of dishes, although their nutritional value is often ignored, as they are typically discarded after being used as a spice.
The fresh weight composition of curry leaves includes 66.3% moisture, 6.1% protein, 1.0% fat (ether extract), 16.0% carbohydrate, 6.4% fibre, 3.1% iron, 4.2% mineral matter, 810 mg of calcium, 600 mg of phosphorus, 12,600 IU of carotene (vitamin A), 2.3 mg of nicotinic acid, and 40 mg of vitamin C per 100 grams. While the leaves lack thiamine and riboflavin, they are a rich vitamin A and calcium source. However, their nutritional availability is reduced due to the high oxalic acid content (1.35%, with 1.15% being soluble oxalates).

English name : Celery
Botanical name : Apium graveolens L.
Family : Apiaceae
Chromosome number : 2n = 22
Centre of origin : Italy
Celery is botanically known as Apium graveolens L. and is commercially recognized by different names in India, like Karnauli, Ajmod, or garden celery. There are four horticultural varieties of celery. Apium graveolens var. dulce (Miller) Pers. is cultivated for its edible leaves and stalks, commonly used in salads, appetizers, and soups. Another variety, var. rapaceum (Mill) Gaudich, known as celeriac, comprises dark green leaves grown for its root tubers, which are cooked and consumed. The other two varieties are var. secalinum and smallage.
In India, the main variety cultivated is var. dulce. Celery is commercially available in various forms, including seeds, flakes, as a vegetable, celery seed oil, and oleoresin. Celery seeds have specific quality characteristics viz. moisture content ranges from 5-11%, volatile oil content from 1.5-3% (average 2.4%), non-volatile ether extract from 5.8-14.2% (average 9.4%), cold water extract from 5.9-12.6% (average 8.4%), total ash from 6.9-11.0% (average 8.8%), and ash insoluble in acid from 0.5-4.0% (average 2.5%).

English name : Thyme
Botanical name : Thymus vulgaris L.
Family : Lamiaceae
Chromosome number : 2n = 30
Centre of origin : Mediterranean region
Thyme (Thymus vulgaris Linn.), also known as ‘Common Thyme’ or ‘Garden Thyme’, belongs to the Lamiaceae family and has been a vital herb spice for centuries. The name “thyme” originates from the Greek word meaning “to fumigate” or “thumus,” which symbolizes courage. The herb contains various nutrients, including moisture (7.1%), protein (6.8%), fat (4.6%), crude fibre (24.3%), carbohydrates (44.0%), mineral matter (13.2%), calcium (2.1%), phosphorus (0.20%), iron (0.14%), sodium (0.08%), potassium (0.9%), vitamin A (175 IU), vitamin B1 (51 mg), vitamin B2 (0.4 mg), vitamin C (12.0 mg), niacin (4.9 mg), and a calorific value of 340 calories. Upon distillation, thyme yields Red Thyme oil. Additionally, the herb contains triterpinoid saponins, flavones, ursolic acid (1.5% in tops), caffeic acid, bitter compounds, tannins, and resins. Other wild thyme species, such as T. serpyllum L., T. zygus L. (white thyme), and T. satureioides Coss and Bal, also produce volatile oils. The major compounds in T. zygus and T. serpyllum include thymol, linalool, and linalyl acetate, while T. satureioides contains thymol, borneol, and a-terpineol.

English name : Rosemary
Botanical name : Rosemarinus officinalis L.
Family : Lamiaceae
Chromosome number : 2n = 24
Centre of origin : Mediterranean region
Rosemary, botanically classified as Rosmarinus officinalis L. of the family Lamiaceae (Labiatae), is widely recognized as a culinary herb. When subjected to steam distillation, the leaves and flowering tops yield an essential oil. The name “rosemary” is believed to be associated with the Virgin Mary, as reflected in one of its Spanish names, romero, meaning “pilgrim’s flower.” This association further underscores its connection to the Virgin Mary. Dried rosemary leaves comprise approximately 5.7% moisture, 4.5% protein, 17.4% fat, 19% crude fibre, 47.4% carbohydrates, and 6.0% ash. Additionally, they are rich in minerals and vitamins, containing 1.5% calcium, 0.70% phosphorus, 0.03% iron, 0.004% sodium, 1.0% potassium, 175 IU of vitamin A per 100 g, 0.51 mg of vitamin B, 0.04 mg of another B-vitamin, 1.0 mg of niacin, and 61.3 mg of vitamin C per 100 g, with a caloric value of 440 calories per 100 g.

Scientific name: Piper betle L.
Family: Piperaceae
The betel vine, scientifically known as Piper betle L., is a perennial climber native to Southeast Asia, including India. It belongs to the Piperaceae family. The betel vine has been an integral part of Indian culture, tradition, and medicine for thousands of years.
In Hinduism, the betel vine is considered a sacred plant, often offered to gods and goddesses. The leaves are used in various rituals, including weddings and pujas (prayer ceremonies). In Indian tradition, betel leaves are also offered as a mark of respect and hospitality to guests.
Betel leaves have been used in Ayurvedic medicine for their numerous health benefits. They are rich in antioxidants, anti-inflammatory compounds, and essential oils. The leaves are used to treat various ailments, including digestive issues, respiratory problems, skin conditions, and oral health issues.
In addition to their medicinal properties, betel leaves are also used as a mouth and breathe freshener. The leaves are chewed with betel nuts (areca nuts) and lime, a practice known as "paan" in India. The betel vine is a versatile plant with significant cultural, medicinal, and economic importance in India and other parts of Southeast Asia.

Scientific name: Cinchona spp.
Family: Rubiaceae
Cinchona, a genus of flowering plants, comprises approximately 65 species. Several species, including Cinchona succirubra, C. officinalis, and C. ledgeriana, are cultivated for their bark, which contains quinine and other antimalarial compounds.
Origin and distribution
Native to the highlands of South America, Cinchona was introduced to India's Nilgiris in 1859. It is currently cultivated in the Anamalai and Nilgiris hills of Tamil Nadu, as well as in Darjeeling, West Bengal.
Botany
Cinchona is a majestic evergreen plant that can grow to varying heights, ranging from 5 to 15 meters. Its trunk is covered with a smooth, greyish-brown bark that peels off in thin layers. The branches are slender, pubescent, and arranged in a whorled pattern. The leaves of the Cinchona plant are simple, oppositely arranged, and decussate. They are elliptical or lanceolate in shape, with a pointed apex and a rounded base. The leaves are 10-20 cm long, 2-5 cm wide, and have a leathery texture. The upper surface is dark green, glossy, and glabrous, while the lower surface is pale green, pubescent, and has prominent midribs.

Scientific name: Dioscorea alata L.
Family: Dioscoreaceae
Dioscorea alata, commonly known as water yam or purple yam, is a species of yam belonging to the family Dioscoreaceae. Native to Southeast Asia, this tropical and subtropical crop has gained popularity worldwide for its edible, nutrient-rich tubers. The plant's unique characteristic is its purple-colored tubers, which owe their distinct hue to anthocyanins, powerful antioxidants that provide numerous health benefits. With its exceptional nutritional profile, Dioscorea alata has become an attractive alternative to other tubers, offering a valuable addition to various culinary dishes.
Origin and distribution
Dioscorea alata, a yam species, exhibits a widespread geographical distribution, with its origin tracing back to Southeast Asia. Phylogeographical studies indicate that the species has undergone extensive dispersal and cultivation, resulting in its presence globally in tropical and subtropical regions. Notably, D. alata has become naturalized in the southeastern United States, the Caribbean, and parts of Africa, where it is widely cultivated for its edible tubers.

Scientific name: Plantago ovata Forsk.
Family: Plantaginaceae
Isabgol, or Psyllium husk or Blond psyllium, belongs to the family Plantaginaceae. This medicinal herb has been used for centuries in India, particularly for its seed's therapeutic properties. The name "Isabgol" originates from Persian, with "Isab" meaning horse and "Gol" meaning ear, describing the seed's distinctive shape. Isabgol is cultivated globally and is valued for its medicinal and industrial applications. The seed's medicinal properties make it an effective remedy for constipation and digestive issues. Additionally, Isabgol is used in the food industry to produce various products, such as candies, biscuits, and ice cream.
Origin and distribution
Isabgol (Plantago ovata) is native to the Mediterranean region, West Asia, and parts of Pakistan, including Sindh and Sutleg. Its distribution also extends to the Canary Islands, Southern Spain, the Middle East, North Africa, and North- Western Asia.
Botany
It is 10-15 cm tall short-stemmed annual herb. Flowers in terminal spikes; fruit is a capsule. Theflowers are white in colour and minute. It is highly selfpollinated. The capsule is ovate, 8 mmlong, releasing the smooth, dull, ovate seeds. The seeds are covered with a translucent membrane, known as the husk. The husked seeds are dark red and hard.

Scientific name: Piper longum L.
Family: Piperaceae
Piper longum, commonly known as long pepper, is a flowering vine native to the tropical regions of India, Southeast Asia, and Sri Lanka. It has been used for centuries in traditional medicine, particularly in Ayurveda and Unani systems, for its numerous health benefits. The plant is characterized by its slender stems, heart-shaped leaves, and spikes of small flowers. The fruit of the plant, a small, elongated berry, is the part commonly used for medicinal and culinary purposes.
Origin and distribution
The plant is native to South and Southeast Asia. The wild type of Piper longum is mainly found in Kerala, Assam, West Bengal, Nepal, Uttar Pradesh, Andhra Pradesh, and the North East region. The plant is cultivated in various parts of India, including Bengal, Assam, Maharashtra, Tamil Nadu, Orissa, and Meghalaya. Piper longum naturally occurs in the central Himalayas to Assam, Khasi and Mikir hills, and the evergreen forests of Western Ghats from Konkan to Kanyakumari and Nicobar Island.

Scientific name: Catharanthus roseus (L.) G.Don
Family: Apocyanaceae
Catharanthus roseus (Vinca rosea)is a perennial flowering plant in the family Apocyanaceae. It is commonly known as Cape periwinkle, Madagascar periwinkle or graveyard plant etc. Periwinkle is an extensively investigatedmedicinal plant after the discovery of powerful anticancer alkaloids such as Vinblastine and Vincristine, in its leaves more than 50 years ago. These alkaloids have revolutionized  cancer treatment and saved countless lives worldwide. Today, Catharanthus roseus remains a vital source of inspirationfor cancer research and drug development.
Origin and distribution
Periwinkle is native and endemic to Madagascar. However, it is now cultivated and grown in many tropical and subtropical regions worldwide, including the southern United States, West Indies, and several states in India, such as Karnataka, Tamil Nadu, and Gujarat. Unfortunately, the plant is endangered in its natural habitat due to habitat destruction and burn and slash agriculture.
Botany
Periwinkle is a perennial herb belonging to the Apocynaceae family. It is a popular ornamental plant, often grown in gardens for its attractive pink and white flowers that bloom throughout the year. The plant has a spreading habit, with flexible, long branches that bear simple, opposite leaves. These leaves are elliptical to ovate in shape, measuring 2.5-5 cm in length and 1-2 cm in width, with a glossy, dark green appearance and a pointed tip.

Scientific name: Rauvolfia serpentina (L.) Benth. ex Kurz
Family: Apocyanaceae
Rauvolfia serpentina, also spelled as Rauwolfia, is indeed a vital plant in traditional Indian medicine. It has been used in folk medicine for centuries to treat conditions like snake and insect bites, malaria, dysentery, and more. This plant is deeply rooted in Indian culture, mentioned in Hindu manuscripts as far back as 1000 BCE. It's also known by various names, including Indian snake root, devil pepper, serpentine wood, sarpagandha, and chandrika. Botanically, it belongs to the family Apocynaceae, with the genus Rauvolfia comprising 74 species. Unfortunately, Rauvolfia serpentina is listed as endangered due to over-exploitation and habitat loss, emphasizing the need for conservation and sustainable use to ensure its availability for future generations.
Origin and distribution
The distribution of R. serpentina is very wide, is occurrence is sporadic. The plant commonly grows scattered and close to each other. They are widely distributed in the Sub Himalayan tract from Himachal Pradesh to Sikkim and Bhutan, Eastern and Western Ghats, in some parts of central India. Beyond India the plant is distributed in Bangladesh, Malaysia, Thailand, Nepal, Sri Lanka, Indonesia, and Burma.

Scientific name: Acorus calamus L.
Family: Acoraceae
Acorus calamus, commonly known as Sweet Flag, is a medicinal plant with a long history of therapeutic use. Various names in Hindi, Sanskrit, and other languages know it. The plant has a distinctive lemon-like scent in its leaves and a pleasant aroma in its roots. Sweet Flag is highly valued for its essential oil used in the perfume industry. Unfortunately, the plant is now classified as an endangered species due to over-exploitation.
Origin and distribution Acorus calamus, commonly known as Sweet Flag, is native to northern latitude countries worldwide. It is widely dispersed across the USA and can be found growing wild or cultivated in India and Sri Lanka up to 1800 meters.
Botany
Sweet Flag is a perennial, semi-aquatic herb that exhibits a distinctive morphology. The rhizome, which serves as the plant's stem, is cylindrical in shape, measuring 19-25 mm in diameter and 10 cm in length. The exterior of the rhizome is light brown in color, while the interior is white and spongy. The rhizome is also highly aromatic, emitting a sweet, pungent scent when bruised. It is a creeping, highly branched structure that allows the plant to spread rapidly.

Scientific name: Ammi majus L.
Family: Apiaceae
Ammi majus L., a member of the Apiaceae family, is a valuable medicinal plant. Its botanical name is derived from the Greek words "Ammi" and "majus," meaning "sand" and "larger," respectively. This plant has been used for centuries in traditional medicine, particularly for its antispasmodic and anti-inflammatory properties.
Origin and distribution
Ammi majus L. is native to Egypt and is now cultivated in various parts of the world, including India, Europe, and North Africa. It has been introduced to many countries for its medicinal and ornamental value.
Botany
This herbaceous annual plant grows up to a height of 0.75 to 1.15 meters. It has a round, erect, and solid stem with a tap root system. The large leaves are 5-8 cm long, alternate, and light green, with a compound, pinnately divided, and lanceolate shape.
The inflorescence is an umbel, axillary, and terminal in position, bearing white flowers. The calyx tube is adnate to bracts, with 5 teeth. The petals are 5 in number, epigynous, distinct, and bifid. There are 5 stamens, epigynous, and alternate with petals. The ovary is inferior, 2-celled, disk epigynous, 2-lobed, with a solitary ovule in each cell. The style has 2 branches, with a minute and capitulate stigma.

Scientific name: Cymbopogon spp.
Family: Poaceae
Citronella was first introduced in India in 1959 from Indonesia, specifically from Java Island, which is why it is also known as Java citronella. This fragrant grass, belonging to the Poaceae family, yields essential oils when steam-distilled. The resulting citronella oil (Cymbopogon winterianus Jowitt) is widely used globally in various industries, including flavoring, soap, perfumery, and cosmetics. There are two main types of citronella: Ceylon and Java. The species C. nardus yields Ceylon-type oil, while C. winterianus yields Java-type oil. Java-type oil
is preferred over Ceylon-type oil due to its higher citronellal content, ranging from 30-38% compared to 20-25% in Ceylon-type oil.
Origin and distribution
Citronella originated in tropical Asia, specifically in Indonesia (Java Island) and Sri Lanka. Today, it is cultivated in many tropical and subtropical regions worldwide. In India, citronella is grown in several states, including Maharashtra, Uttar Pradesh, and Madhya Pradesh. It is also cultivated in other parts of Southeast Asia, such as Malaysia, the Philippines, and Thailand. Citronella is also grown in Africa, Central and South America, and the Pacific Islands, where the warm and humid climate provides ideal conditions for its growth.

Scientific name: Ocimum sanctum L.
Family: Lamiaceae
The ‘Sacred basil’ or ‘Holy basil’, Ocimum sanctum Linn. a biennial shrub belonging to the family Lamiaceae, is commonly cultivated in gardens. The Hindus of India worship the species and is traditionally grown in courtyards and temples. The aromatic plants belonging to genus Ocimum is popularly known by the name Basil. Basil was derived from Greek word “Basilica” which means royal plant. Among the Ocimum genus Ocimum basilicum is variously known as Sweet basil, French basil or Common basil. Ocimum sanctum is known as sacred basil or Holy basil which is a very sacred plant according to Hindu belief.
Origin and distribution
Ocimum Sanctum has broad distributions, covering the entire Indian subcontinent, ascending up to 1,800 m in the Himalayas and as far as the Andaman and Nicobar Islands. This plant occupies a wide range of habitats.
Botany
Botanically, Ocimum sanctum is an erect, herbaceous, and softly hairy plant that exhibits extensive branching. It typically grows to a height of 30-75 cm. The leaves are entire, serrate, and pubescent on both sides, while the flowers are characterized by their purplish or crimson hue, arranged in racemes. The fruits of Ocimum sanctum are sub-globose or broadly ellipsoid in shape, slightly compressed, nearly smooth, and exhibit a pale brown or reddish coloration with small black markings. It is a biennial or triennial shrub.

Scientific name: Lavandula angustifolia Mill.
Family: Lamiaceae
Lavender is a small genus of perennial aromatic herbs, semi-shrubs, or shrubs. It comprises approximately 28 species, with three species being extensively utilized for extracting essential oils:
True Lavender (Lavandula angustifolia): One of the most important essential oils used in the perfumery industry.
Spike Lavender (Lavandula latifolia): Yields inferior oil, less fragrant than true lavender and rosemary.
Lavandin (Lavandula hybrida): is a hybrid of true lavender and spike lavender, possessing characteristics of both parents. The essential oil extracted from Lavandin combines the sweet, floral fragrance of true lavender with the camphoraceous harshness of spike lavender. Although Lavandin oil has a unique fragrance profile, it is considered inferior to true lavender oil in terms of quality and finesse.
Origin and distribution
Lavender originates from the Mediterranean basin, typically thriving in rocky, calcareous areas. Its distribution spans North Africa, the Mediterranean, Europe, and Western India. Lavender has been cultivated since ancient times, with the Greeks and Romans being notable cultivators. The name "lavender" is derived from the Latin verb "lavare," meaning "to wash" or "to bathe."

Scientific name: Mentha spp.
Family: Lamiaceae
Mint belongs to the genus Mentha and is part of the Lamiaceae family, including popular herbs like basil, sage, and rosemary. There are several commercially grown mint species, each with unique chemical compositions, aromas, and uses.
Origin and distribution
Mint originated in the Mediterranean region and spread globally through natural and artificial means. Japanese mint is widely cultivated in Brazil, Paraguay, China, and India, while peppermint is grown in the USA, Morocco, Argentina, and Australia.
Botany
Japanese mint (Mentha arvensis) is a perennial, ascending herb that typically grows to a height of 60-80 cm, with the potential to reach up to 100 cm under favorable conditions. This herb is primarily propagated through its stolons, which enable it to spread and establish new plants. The leaves of Japanese mint are lanceolate-oblong in shape, featuring sharp teeth along their edges, and are supported by small petioles approximately 5 mm in length. The leaf lamina itself measures between 5 to 15 cm in length. Notably, the lower surface of the leaves is densely covered with hairy growths of glandular trichomes. The plant produces an abundance of small, purplish flowers in axillary and terminal verticillasters. These flowers are characterized by a corolla measuring 4-5 mm in length and a calyx that is narrowly deltoid and acuminate, measuring 2-3 mm. Japanese mint is sterile and does not produce seeds, relying solely on vegetative means of propagation.

Scientific name: Chrysanthemum cinerariaefolium L.
Family: Asteraceae
Pyrethrum (Chrysanthemum cinerariaefolium L.) is a hearty perennial flower that thrives in interesting and challenging environments. It has been used for centuries as a natural insecticide. The pyrethrum daisy was first documented 2000 years ago, during the Chou Dynasty in China.
Origin and distribution
Pyrethrum originated in China over 2000 years ago and was later introduced to East Africa, where it is currently grown in Kenya, Uganda, Tanzania, and Rwanda. It is also grown in Tasmania, Australia, Ecuador, and Papua New Guinea.
Botany
Pyrethrum is a white flower-headed, tufted perennial herbaceous plant. It possesses deeply lobed leaves and has a numerous and fibrous shallow root system that extends up to 30 cm. The plant features numerous fairly rigid stems that grow up to 50-80 cm in height, accompanied by blue-green, deeply divided leaves. Notably, these leaves are covered on both sides by a dense, woolly material.

Scientific name: Pseudarthria viscida L.
Family: Fabaceae
Pseudarthira viscida is an important plant in the Indian conventional system of medicine. It is known as salaparni in Sanskrit, belongs to the Fabaceae family, and is distributed in peninsular India and Srilanka. It is among the dasamoola, a combination of roots of ten medicinal plants. It is used as a medicine for the treatment of various diseases due to its versatile nature and it is also an essential ingredient of various ayurvedic formulations such as Surasadi Thailam,Sudarsanasava, Balajeerakadhi Kashayam,Brihatyadi Kashayam, Surasadi Kashayam,Brahmarasayana. Pseudarthria viscida is a herbal plant that exhibits pharmacological andtherapeutic properties. It is widely used in ayurveda alone or poly-herbal formulations to treat various diseases. The whole plant is known for antipyretic, analgesic, antioxidant and anti-fungal effects. It is commercially and extensively used to treat tuberculosis, hemorrhoids, blood disorders, tumors, diabetes, hyperthermia and bronchitis. The root is the economic part, which alleviates tridoshas, namely vata, pitta, andcoupha. The roots are with thermogenic, astringent, emollient, digestive, febrifuge andcardiotonic. Majorchemical compounds present in the roots aregallic acid, caffeic acid, rutin, quercetin, ferulicacid and phenolic compounds and also reported with proteins, flavonoids and leucopelargonidin. Roots are
well known for anthelmintic,anti-diuretic and anti-inflammatory properties. Decoction of the root used against heart diseases, rheumatism, asthma and piles. Pseudarthria viscida is becoming extinct from nature, and its number has been reduced drastically. Due to the limited availability of Pseudarthria viscida, which is substituted by other leguminous trifoliate plant species such as Desmodiumpulchellum and Uraria rufescens. There for, it is put in the red list category and the plant requires proper management practices to exploit its therapeutic potential in the treatment of various diseases.

Scientific name: Centella asiatica (L) Urban
Fmily: Apiaceae
The plant Centella asiatica belongs to the family Apiaceae. C. asiatica widely distributed throughout tropical and subtropical regions of the world. Commonly known as Gotu Kola, Indian pennywort or Asiatic pennywort. It has a long history of utilization in Chinese and Ayurvedic traditional medicines since centuries. Leaves are yellowish-green color, thin and edible. The plant
grows horizontally through its stolones which roots in underground. C. asiatica shows a wide range of biological activities such as anti-inflammatory, anti-ulcer, wound healing, anti-psoriatic, anti-convulsant, hepato protective, immuno-stimulant, anti-diabetic, sedative, anti-bacterial, anti-viral, antitumor, cardio protective and anti-oxidant activities.
Origin and distribution
C. asiatica widely distributed throughout tropical and subtropical regions of the world. C. asiatica is widely found in Sree Lanka, India, Indonesi, Malaeysia and China. It is especially common in the Indian sub continent. It is also present in Eastern and Northern parts of Australia. It may also found in Tropical parts of Africa and Madagascar. C. asiatica has been introduced and is now cultivated or found in Thailand, Cambodia, Vietnam, The Philippines, Myanmar, and Brazil. Beyond Madagascar it is found in parts of Southern and Central Africa. The plant grows in countries such as Hawaii and Fiji. It is also found in Southern states like Florida.

Abstract
Agriculture is still main grindstone for the population in India. Even though the insistence for the agriculture produces expanding constantly due to the rising in the population, Due to this, Indian farmers are not getting assisted in this context. The rate of drop out from agriculture is enhancing from generation to generation. One of the main apprehensions is agriculture which is not becoming effective for the farmers. Thus to preserve their lives many farmers are quitting agriculture and migrating to urban areas ultimately. This will leads to deterioration in supply of food grains to integrated nation. At the same time, the capacity of land is declining due to reduction in the fertility of the land over years. The input cost for agriculture is also increasing steadily. The situation arrived where we have to enhance the income levels of the farmers along with attaining the sustainability in the agricultural practices. Therefore, a shift from agriculture to agribusiness is an important pathway to revitalize Indian agriculture and to make more attractive and profitable venture.
Keywords: Agriculture, Agripreneurship, Sustainability, Entrepreneurship, etc.

Abstract
Sustainable entrepreneurship integrates social and environmental goals with economic viability, aiming to enhance human well-being while preserving ecological systems for future generations. Unlike conventional entrepreneurship, which prioritizes profit, sustainable entrepreneurship focuses on maintaining resources and bolstering socio-ecological systems through innovative, risk-taking ventures. It combines elements of ecopreneurship, social entrepreneurship, and institutional entrepreneurship to address environmental degradation and social inequities, creating value for diverse stakeholders. By realizing sustainability innovations, such enterprises meet unmet demands for environmental and social  improvements, contributing to equitable resource distribution and long-term societal benefits. The growing emphasis on sustainable development as a public policy priority underscores the need for entrepreneurship that supports ecological and social processes, fostering inclusive growth and resilience.
Keywords: Sustainable Entrepreneurship, Ecopreneurship, Social Entrepreneurship, Sustainable Development, Socio-Ecological Systems, Innovation, Resource Preservation, Stakeholder Engagement, Environmental Gains, Social Equity

Abstract
Small-scale farming in India, particularly through organic and innovative methods, demonstrates significant profitability potential, as evidenced by success stories in Haryana. Ramesh Chander Dagar from Akbarpur Barota earns Rs. 10 lakh annually from one hectare through integrated organic farming, leveraging solar power, greenhouses, and beekeeping. Anil Kumar in Kalri Nanhera generates Rs. 6-7 lakh per annum from a one-acre polyhouse cultivating Gerbera flowers, supported by government subsidies and niche branding under "Batan Farm." Uday Veer Singh Rana’s honey processing unit in Karnal yields Rs. 15 lakh profit from Rs. 80 lakh sales, utilizing strategic door-to-door marketing. Shemsher Rana’s polyhouse cucumber cultivation in Panipat nets Rs. 25 lakh from Rs. 60-70 lakh sales, capitalizing on high-demand markets like Azadpur Mandi. Pankaj Yadav’s Natura Greentech nursery in Gurgaon earns Rs. 5-8 lakh annually through online sales on platforms like Flipkart, offering ornamental plants and aftercare services. These cases highlight how organic farming, polyhouse cultivation, and innovative agri-ventures can transform small farms into profitable enterprises, fostering rural economic growth.
Keywords: Organic Farming, Agri-preneurship, Small Farms, Polyhouse Cultivation, Nursery Business, Profitability, Haryana, Integrated Farming, Beekeeping, Online Sales

Abstract
North East Region of India is gifted with rich natural resources. The region is home for many flora and fauna. The abundant natural resources and rich culture of the states in the region has potential to promote varied Entrepreneurial ventures. Despite the difference in culture and dialects, the eight states stay together as one with love and peace. For this, the region is also known as “The land of Seven Sisters and One Brother”. Even though the region is gifted with abundant natural resources, the people are not still able to reap the potential benefits of it. The region faced low production, poor infrastructure & connectivity and unemployment which threaten the young generations of the region. Entrepreneurial start-ups in
 agricultural ventures is the suitable promising way to solve these problems so as to harness its potential benefits and to bring development in the livelihood of its people of the region.
Keywords: North East Region, Entrepreneurial Start-ups, Natural Resources, Livelihood