eChapter Name: Modern Communication Tools in Transfer of Technology
9789389992236
eBook Name: EXTENSION OF TECHNOLOGIES: FROM LABS TO FARMS
by N. Anandaraja, G. Sujhi, M. Ramasubramanian, G. Gayathri
1 & 3 Assistant Professor, Dept. of Agricultural Extension and Rural Sociology, Agricultural College & Research Institute, Tamil Nadu Agricultural University, Madurai -625 104
2 & 4 Senior Research Fellows, Dept. of Agricultural Extension and Rural Sociology, AC & RI, Madurai -625 104.
Prelude
The rapid and unprecedented changes in the external environment such as liberalisation of the economy, globalisation of international markets, deregulation of the financial systems and implications of various clauses under WTO exerted considerable pressure on the agricultural system. Moreover, the major challenges facing the world today includes are: managing the environment in a sustainable manner, managing the exploding rate of population growth and urbanisation, ensuring food security, meeting health, education and literacy needs and eliminating poverty.
Meeting these challenges requires information, knowledge and participatory process of social change. Communication is an essential element in this process. According to Balit (1996) who pointed out that least expensive input for rural development is knowledge. Knowledge and information are basic ingredients of food security and are essential for facilitating rural development and bringing about social and economic change.
The 21st century is witnessing a computer revolution in which information processing and retrieval are being reliably done at incredible speeds. Computers are used for storing, analysing and distributing information of all kinds including words, numbers, pictures, illustration, sounds and movies. Computer aided knowledge dissemination mechanism help to reach the unreached and foster new voices and new leaders.
According to Aasher (1995) microcomputer technologies have the potential to support all the major functions of agricultural extension, namely the technology generation, diffusion, adoption continuum and the efficient handling of descriptive, diagnostic, predictive and prescriptive types of information.