eChapters

There are different crop specific societies in different countries for registering new varieties. This does not provide any intellectual property right. It serves as a documental proof of new variety, author, mode of origin, place and date. For example, there is The American Rose Society which serves as the International Cultivar Registration Authority for Roses; The Royal Horticultural Society, International Registration Authority for the genus Dahlia; Indian Agricultural Research Institute, New Delhi -110 012, India for Bougainvillea. Each society either follows the rules set forth by the International Code of Nomenclature for Cultivated Plants or they are having their own rules and regulations for registration (Anonymous 1981, Choudhury 1973, Singh 1983, 1986, 1987, 1999, Singh et al., 1999, Sindhu 2015, Singh 2007). Newly evolved Bougainvilleas are being registered by the Division of Vegetable Crops and Floriculture, Indian Agricultural Research Institute, New Delhi, since 1966. A check list of all the existing important cultivars based on the available information from literature as well as from amateurs, professional traders and other sources from different countries are available.

Introduction

From the very early days human beings depend on animals and animal products for food and other requirements. In dairy and poultry farms high yielding animals are reared. These high yielding animals are produced by hybridization experiments. Previously the animals were developed basing on unscientific methods. Before the discovery of principles of heredity human beings have selected the animals with required characters and learned to develop the plants having the selected characters. This phenomenon is called Artificial selection. However, an increased knowledge of biology, especially genetics, has helped in improving the quality of animals and animal products as per the human requirements.

The concept of value, expressible in the metric units by which the character is  measured. The value observed when the character is measured on an individual is the phenotypic value of that individual. All observations of means, variance, or covariances, must clearly be based on measurements of phenotypic values. In order to analyse the genetic properties of the population we have to divide the phenotypic value into two componants. 
The first division of phenotypic value is into components attributable to the influence of genotypic and environment. The genotype is the particular assemblage of genes possessed by the individual, and the environment is all the non-genetic circumstances under the term ‘environment’ means that the genotype and the environment are by definition the only determinants of phenotypic value. The two components of value associated with genotypic value and the environmental deviation. 

Some of the constraints in cashew production in the country which limits the productivity of cashew per unit area

• % Large area under cashew in the country is still covered with non-descript genetically inferior seedling progenies.

• % Cashew is a neglected plantation crop among the farmers and generally grown under neglected condition.

• % The land which is not suitable for other plantation crops only are available to cashew crop. Hence, the land which is available for cashew is usually eroded and degraded with poor soil fertility.

• % Farmers are not fully aware of the latest cashew production technologies due to inadequate transfer of technology.

• % Even if farmers are aware of the latest cashew production technologies, non adoption of recommended package of practices to the extent required.

• % Absence of compact and dwarf high yielding varieties, because of which high density planting cannot be adopted to realize the full potentiality of high density planting technology.

Essential, volatile or ethereal oils are mixtures composed of volatile liquid and solid compounds which vary widely in regard to their composition and boiling points. Plants owe their fragrance to presence of traces of essential oils in different parts. Numerous fragrance materials are present in roots, stems, barks, leaves, flowers, fruits and heartwoods.     
Several processes like distillation, enfleurage, maceration, expression, solvent extraction and fluid extraction are available for extraction of aroma principles. Application of these processes, either singly or in combination depends upon nature of material and essential oil or absolute intended to be recovered.

Abstract

Our country is a place where people not only love the celebrities, but they worship celebrities, whether it is a Bollywood sensation like Shahrukh Khan, Salman Khan, Amitabh Bahchan, Aamir Khan, Katrina Kaif or a sportsperson like Sachin Tendulkar, MS Dhoni, Yuvraj Singh and Sania Mirza. In today’s scenario all the companies are coming up with celebrity endorsements to make their product different from the competitor’s product and also people can associate the brand/ product with specific celebrity and an easy way of remembering a particular product and creating demand. Different people have different perception about the advertisements they see and like this celebrity have created a good  reputation to the brands like many people perceive that the brands endorsed by celebrity are of good quality. whether the demographic variables play any role in forming the opinion of consumers so to take the view of people researcher have taken a sample of 1000 people consist of  different age groups, marital status, gender and different occupation to know  their opinion about celebrity with respect to FMCG sector. So, it is very important to know what impact it leaves on the consumer. For this purpose data has been collected through primary and secondary sources. The results of the report revealed that age is not significant in celebrity endorsement while other three parameters gender, marital status and occupation are significant.

Abstract

In today’s scenario every human being is continuously juggling the demands of career and personal life. Achieving the insidious “work-life balance” can often been taken as an impossible goal, especially for those who struggle to give their best to personal and professional life. In todays time “do more with less” competing reality, managing careers and families, and feel satisfied with both can be a messy task. Life filled with conflicting responsibilities and commitments, work life balance has become a major issue in workplace in today’s time. This study attempted to provide an understanding of the term work life balance as well as the conceptual paradigm of work life balance, discussions of different causes and consequences of WLB, and the importance as well as the strategies of WLB.

The strategies outlined in this paper are proposed as recommendations for managers and supervisors to consider for implementation in their work areas to assist employees achieve a better balance between work, family, and life commitments.

Abstract

Service tax is an indirect tax.  It is a tax levied by the Central Government on service providers on certain service transactions, but is actually borne by the customers. Just like excise duty is payable on goods which are manufactured, similarly service tax is payable on services provided. Service tax is charged on all services except the services in the negative list of services.  Based on the manageing business in emerging economics, this article discuss about the person liable to pay service tax, negative list, rates of service tax, due date of paying tax and penalty for non-payment of tax.

Abstract

Cultivation of cash crops of good quality potent to give good economic returns depends largely upon adoption of modern practices in agriculture. The region under test consideration is completely irrigated and cultivates mostly the crops of grapes and sugarcane. A field testing that was carried out for the pumps used by local farmers, revealed glaring inefficiency in pump operation. This is attributed to numerous reasons, the standout of them-being improper pump selection and deviation from operating point. Survey of the farming pattern helped to establish nexus between the energy usages per acre for the two crops. Carbon Footprint was determined for the electricity utilized in these farms. Adoption of selection methodologies and efficient practices would lead to considerable saving in electrical power consumption. The impact of adoption of efficient practices was therefore quantified.

Keywords: Agriculture, Carbon Footprint, Pumps

Entrepreneurship

Entrepreneurship is an activity which helps the entrepreneur to bring changes in the process of production, innovation in production, new usage of materials, creator of market etc. It is a mental attitude to foresee risk and uncertainty with a view to achieve certain strong motives.
The word entrepreneur derived from French verb ‘Enterprendre’ means “to undertake”.

An entrepreneur should have “creative and innovative ideas”. It refers to successful business men who strive hard not only for gain himself in his economic activities but also to grow in all spheres of life.

According to Joseph A. Schumpeter: Entrepreneur is one who innovates, raises money, assembles inputs, chooses managers and sets the commercial organizations going with his ability to identify them and opportunities which others are not able to identify and is able to fulfil such economic opportunities.

Abstract

A study on colloids in groundwater and its relationship with the geochemical parameters is reasonably essential because of its facilitating nature to transport radionuclides in groundwater. Colloid sampling has been carried out in the coastal aquifers of southeast coast of India. Two different bore wells were selected based on the distance from the coast to collect groundwater samples. On the basis of the result achieved from this study, a reliable representation is emerging. The values of pH and EC are governed by the different size fraction of colloids. In this study, the relation between different size fractions of groundwater colloids and its pH, TDS and EC were carried out. These parameters were analyzed in the lab and its influence with four fractions of colloid like 1.2, 0.8, 0.45 and 0.22 µm have been discovered by smooth scatter plot. The accumulation of particles weighting by normal weighing instrument. There is an higher accumulation of particles found in Kalpakkam than Anupuram in all the size fractions. For separation of particles high frequency pressure was used by ultrasonic cleaner had been carried out. This method is very simple and more reasonable than any other methods.

In his classic book ‘The Ascent of Man’, Bronowski has written, “When I was a young man, we all thought that mastery came from man’s domination of his physical environment. Now we have learned that real mastery comes from understanding and moulding the living environment.” Our Biosphere, the living environment that supports us all, has problems and we humans are mainly responsible. We do not live ‘gently’ on the earth. The seven billion of us require air, water, food, energy, housing and amenities and we have developed the earth to provide them and have also created problems. That the problems exist are serious is the bad news. That we are recognizing them and that man has shown ability to organize and grow in ascending order from time to time is the good news.

Reducing the input costs in farming, especially agrochemicals and improving the yields of farm products in environmentally sustainable way, is one of the most important challenges. World over, the understanding of alternative eco-friendly inputs and intelligent integration of such products with the farming practices are the areas which need to be emphasized, understood and demonstrated. Our experience of working with farmers in different regions has convinced us that they all are looking for alternative, eco-friendly and cost effective inputs and the only way to convince them is practical demonstrations. 
Eco safe farming is a global challenge and needs combined efforts of NGO_s and farmers bodies, private and public sector industries and scientists in the institutions and universities. There are many challenges and many success stories and some typical once are listed here.

Indian Government has several developmental programmes to promote agriculture and rural sector. It includes Drought Prone Area Program, Antodaya Programme, Integrated Rural Development Programme, Hill Area Development Programme, Desert Development Programme, Intensive Jawahar Rojgar Yojna and Employment Assurance Scheme, Indira AwaasYojna, Integrated Waste Land Development Programme, National Food Security Mission, National Horticulture Mission, etc. Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) has the main focus to provide guaranteed employment for 100 days in a year to every rural household. Since 2014, the Swachh Bharat Abhiyan has been a major initiative by the Government of India.

Normally we associate our agriculture and food supply with farms and villages. The new trends of greener cities and urban and peri urban horticulture (UPH) are emerging very fast. Towns and cities in the world’s developing countries are growing at great speed. Ten years ago, an estimated 40 percent of the developing world’s population or 2 billion people lived in urban areas. Since then, their numbers have expanded twice as fast as total population growth, to more than 2.5 billion. By 2025, more than half the developing world’s population of 3.5 billion will be urban. Again most of the world’s fastest growing cities are in Asia and Africa with young population.

Since many decades environmentalists have warned of perils of chemicalised sports grounds, golf courses and cricket fields. They warn that our health is inextricably linked to the widespread use of toxic chemicals and also complain about the non-availability of safe alternatives.
Eco-sustainable sports fields must use the methods : 
    ·    That do not pollute
    ·    That are environment-friendly and effective
    ·    That economize on the use of water and energy

The Late Dr. APJ Abdul Kalam is described as a great patriot, visionary leader and the 11th President of India ( 2002 – 2007 ). The country would have celebrated his 84th birth day on 15th October 2015. To many like me, he was the most ideal role model that the youth of India needed, in recent time. He emerged as a complete human-being who touched the lives of people.

My first meeting with him was when he visited IPCL in eighties - as the DRDO Chief to discuss about Carbon Fiber and Composites. I was heading GSFC’s R&D Centre and other facilities like engineering plastic Nylon – 6 and their Composites and hence was invited to join the discussions. That interaction left a strong impression in my mind. Later when I became Vice Chancellor of Gujarat Agricultural University, I had many more opportunities to meet him and was often surprised at his deep rooted interest and knowledge in every sphere of Science & Technology. Subsequently, to my delight, I received an invitation from his office on the eve of 26th January evening - at home with the President and later was given more time for a one-to-one meeting the next day. Walking across the corridors of the Rashtrapathi Bhavan, the atmosphere looked rather formal and uneasy for me, but, as I was ushered into his room, I saw Dr. Kalam wearing his favourite blue shirt and smiling. He moved forward and greeted me with the same friendliness and warmth. As we started talking about Agriculture scenario, the work I was planning and the future prospects, I marveled at his understanding and insight and left the room truly inspired. 

The wildlife (protection) Act, 1972 (No. 53 of 1972) consists of 7 chapters, 6 schedules and 66 sections. This act has been amended in 1980. This act further amended as The Wildlife (Protection) Amendment Act- 2002, from 17thJanuary, 2003. This act deals with all those matters related to wildlife in captivity/free range for conservation.

Chapter I (Preliminary)

It discusses about the terminologies and definition
Captive animal means any animal, specified in Schedule 1, Schedule II, Schedule III or Schedule IV, which is captured or kept or bred in captivity.
Circus means an establishment, whether stationary or mobile where animals are kept or used wholly or mainly for the purpose of performing tricks or manoeuvrers.

Use of animals in teaching is an inevitable process of learning in Veterinary and Animal Science colleges. Consequently, animals have to be handled for anatomical demonstration, surgical practice and used as experimental animals in various investigatory researches. The apprehensions and pain the animals have to suffer from these handlings (mishandlings) have brought the need to look for alternative ways to deal with animals and yet the purpose of learning about them does not diminish. Now-a-days, a growing emphasis is placed on minimizing the overall use of animals alongside advancements in science.

1.1 Introduction

With the rise in the global population, the demand for increased supply of food has motivated scientists and engineers to design new methods to boost agricultural production. With limited availability of land and water resources, growth in agriculture can be achieved only by increasing productivity through good agronomy and supported with an effective use of modern technology. Advanced agronomical methods lay stress not only on boosting agricultural produce through use of more effective fertilizers and pesticides, but also on the hygienic storage of agricultural produce. The detrimental effects of modern agricultural methods on the ecosystem have raised serious concerns amongst environmentalists. The widespread use of persistent pesticides globally over the last six decades has contaminated groundwater and soil, resulting in diseases and hardships in non-target species such as humans and animals. The first step in the removal of disease causing microbes from food products or harmful contaminants from soil and groundwater is the effective detection of these damaging elements. Nanotechnology can augment agricultural production and boost food processing industry through applications of these unique properties.

6.1 Introduction

Nanotechnology is the study of manipulating matter on an atomic or a molecular scale that deals with particle sizes between 1 and 100 nano meters at least in one dimension. Particles reduced to the nanoscale show some unusual properties which are different from what they exhibit on a macro scale, enabling unique systematic applications Tarafdar et al. (2012). The unexpected properties of nanoparticles are broadly due to the large surface area of the material, which dominates the contributions made by the very small quantities of the material. Nanoparticles, thus, take advantage of their dramatically increased surface area to volume ratio.

Nanotechnology has the potential to revolutionize the agricultural and food industry with new tools for the molecular treatment of diseases, rapid disease detection, nanofertilizer, enhancing the ability of plants to absorb nutrients etc. Nanotechnology opened doors to new ways of identifying and quantifying biomolecules through use of nanosensors and nanoprobes.

7.1 Introduction

Organic polymers can play important role in ecosystems by accumulating biologically important elements and also by retaining soil moisture after aggregating soil particles. Extracellular polymeric substances (EPS) play an important role in cell aggregation, cell adhesion, and biofilm formation that subsequently protect cells from a hostile environment. Furthermore, certain polysaccharides from microbial sources are surface active, and thus attempts have been made to use them as metal chelaters, emulsifiers and flocculants in industrial and environmental fields/domain. Such use of microbial polysaccharides has infused renewed interest in its production and characteristics.

13.1 Introduction and Physical Principles

A microscope is a tool that enables the user to see objects at a magnification greater than the actual specimen. Resolution and magnifying power are the two integral aspects of microscopy. Resolution is a measure of capability of an image forming system to separate images of adjacent objects. The resolving power (8) is numerically defined as d = 0.61l/n sin a, where,  l is the wavelength of the light, n is the index of refraction of the medium between the specimen and lens, a is half the angle of the cone of light from the specimen plane accepted by the front surface of lens and n sin a is the numerical aperture (NA). The NA represents the light gathering power of the lens aperture or in other words, the measure of obliquity of rays which the lens can accept and utlilize and is limited by blurring of image due to spherical aberration of the lens.

Cancer remains a challenge because of its incurability and fatality.  Cancer is one of the leading causes of death in companion animals such as dogs and cats and is particularly common in animals that live 10 years or longer. Of all species, dogs develop neoplasm twice as frequently as humans, with incidence of skin and mammary tumours being the highest.

Data on incidence rates are relatively new development in the veterinary medicine. One of the major sources of various dog neoplasm incidence rates has been a population based animal tumour registry. Though, majority of epidemiological studies have been reported from various countries, in India knowledge about epidemiology of canine neoplasm is scant.

The breeds of animals are utilized for this study includes Spitz (12), German shepherd (7), Non descript (5), Doberman (2), Rottweiler (1), Labrador (1) and Pomeranian (2) (Total 30 clinical cases of CMT). The animals are weighed between seven to thirty nine kilograms. There are twenty three cases of non spayed and seven cases of spayed dogs. Out of thirty clinical cases of mammary tumour presented, 10 cases (33.33%) have multiple growths, and 20 cases (66.67 %) have solitary growths, pedunculated growth are 12, remaining eighteen growths are sessile. Ulcerated and inflamed are 36.67 % (11/30), and non infected are 63.33% (20/30).The surface of tumour is nodular in eight cases (4.18). Recurrence are recorded in 4 (13.33%) cases whereas, first time occurrence are 26 (86.67%).

Mammary tumours arise from the ducts are called as ductal or ductular carcinoma. Some include other tissues such as the myoepithelium and connective tissue between the glands. These have a number of different names including carcinosarcoma, carcinoma or sarcoma in benign tumour, complex adenocarcinoma and malignant mixed tumour. Tumours are also classified by the type of epithelial growth because this influences the probability of recurrence. Tumours that only have myoepithelium or connective tissue are called sarcomas.

Cancer, according to current opinion, is a multitude of different diseases and is no more a “one disease’. Myriads of tumour types and plethora of their patho-physiology in different species necessitates species wise study of tumours in detail. Of all species, dog develops neoplasms twice as frequently as humans, with incidence of skin and mammary tumours being the highest. Tumors of mammary gland are the most common tumors of female dog representing approximately 30-50% of all tumors in bitch and it is the second most common tumour in dog after skin neoplasms and most common malignant tumour in dog.

In the modern industrialized world, cancer has become the most feared of all diseases. Cancer has gained considerable relevance in animals now-a-days owing to the increased awareness among people towards animal sufferings and pain. The diagnosis and management of neoplasm, therefore, represent the major challenges faced by a veterinary oncologist. With the emergence of multitude of interdisciplinary and subspecialty fields of cancer science like tumour biology, cancer chemotherapeutics, immuno-pathology etc, different managemental modalities like excisional surgery, chemotherapy and immunotherapy have evolved. These therapies either alone or in combination make all neoplasm patients to have an improved quality and quantity of life if not always cures. The quality of life of the animal should always be prioritized.

Cancer is a leading cause of death in both humans and canines. Mammary tumours are most common tumours in canines next to skin tumours. These are common in intact female pertaining to its relation to imbalances in estrogen and progesterone. This study is carried out on 18 client-owned dogs presented to the Institute referral veterinary polyclinics with the history of spontaneous mammary tumours. The animals are randomly divided into three groups viz., groups I, II and III each consisting of six animals.

6.1. Introduction

Care of cows at and after calving is vital for successful birth and maintaining the cow and calf in proper health condition. Calving is a high risk event in terms of both cow and calf health, and is associated with most of the health problems. New born calves are born sterile and it gets infection from the surroundings which depends on the maintenance of hygienic environment and care of the just after birth. The fresh cows are susceptible to a number of metabolic diseases and infections due decrease immune status of the cow. Preparation and care during this period will minimize sickness and death of the cow and calf.

Naïve panel : It refers to the sensory evaluation panel that has not been trained specifically regarding the product evaluation being undertaken in the study.
Nano technology : It is the art of manipulating materials on an atomic or molecular scale to build microscopic devices. The word “nano’ meaning ‘dwarf” in Greek language refers to dimension / magnitude of the material / particle in the order of 10^-9. Nanotechnology is nothing but manipulating of particles into very small particles called nano-particles. These particles have dimensions in the scale of nano-meter and used to design / build materials and devices. Nanotechnology has been provisionally defined as relating to materials, systems and processes which operate at a scale of 100 nanometers (nm) or less. Nanotechnology is an anticipated manufacturing technology that allows through and inexpensive control of the structure of matter by working with atom. It will allow many things to be manufactured at low cost and with no pollution. The concept of nanotechnology was first given by Nobel Laureate physicist Richard P. Feynman in Southern California in 1959. Nanotechnology is sometimes termed as Molecular Manufacturing based nanotechnology “MNT”.

Introduction

Plant needs nutrients for their growth and development. In a systemic agriculture, nutrients are supplied to the plant in different amount, form and time for the economic and optimum crop production. Green revolution realized in the late sixties of the last century is an outcome of efficient use of improved varieties and nutrient management. Success of the green revolution has increased use of chemical fertilizers in the post green revolution era. Soon the chemical fertilizers become indispensible from all the crops including vegetable and plantation crops. Non judicious use of chemicals in the agriculture has lead to the serious health, soil and environmental hazards. Biofertilizers are considered to be the most safe, promising and economic component of sustainable agriculture. Biofertilizer is a substance which contains living or latent microorganisms which, when applied to seed, plant root or soil, colonizes the rhizosphere or the interior of the plant and promotes growth by providing and essential nutrients or increasing the supply or availability of primary nutrients to the host plant. They can applied in all the agronomic, horticultural and plantation crops.

The Indian arid and semi-arid regions are characterized by immature, structure less, coarse textured soils with low water holding capacity and poor nutrient status. The moisture deficit conditions dominate for a long time throughout the year, which acts as the major limiting factor for establishment and growth of woody plant. Due to harsh edapho-climatic conditions, arable crop production is risky in arid and semi arid regions and threatening the agriculture, under such situation, horticulture based cropping system is considered effective strategy for improving productivity, employment oppornitues and nutritional security. Most of the cropping systems operating in the limited irrigated    area of arid ecosystems have very high water requirement and are highly unsustainable, hence location specific models have to be developed involving fruit crops, multipurpose tree species and arable crops in an agri-silvi-horti production system for increasing irrigation water use efficiency (IWUE), productivity, profitability and sustainability of the system. An attempt has been made to present the status of available research data on some of horticulture based farming systems for arid and semi arid regions

Introduction

Agriculture in general and horticulture in particular are highly vulnerable to year-to-year climatic variability. Farmers and other decision makers in agriculture make decisions based on their understanding of general climatic patterns for their regions. Crops are constantly threatened by pests such as insects and nematodes, as well as diseases caused by fungi, bacteria, viruses and other micro-organisms. However, depending on weather conditions, the severity is very variable from year to year and often control strategies are applied without considering the climatic variability. Moreover, following the global climate change predictions, meteorological conditions triggering pest population/disease infection cycles are destined to increase, leading to consequent increase of the pests/diseases pressure. Sustainable plant protection strategies rely on weather and climate related pest and disease forecasting models in order to:

Fruit trees like ber, aonla, jamun, tamarind, custard apple, bael, lasora, phalsa, ker, pilu, etc well suited for arid environment, remained under exploited owing particularly to lack of appreciation of their quality as fruits, their economic potential and above all due to non-availability of the needed technology for their profitable cultivation. Because of their curative properties, these fruits have been used in Indian system of medicine such as Ayurvedic and Unani since time immemorial. Apart from their nutritive and medicinal values, quite a few of these underutilized fruits have excellent flavour and very attractive colour. In spite of these quality attributes, most have not undergone any conscious phase of domestication and human selection. Their cultivation is very restricted and they grow mainly wild. Being tolerant to biotic and abiotic stresses, these fruit species are suitable for growing in the disaster- and drought-prone areas.India has a rich heritage of indigenous fruit types. Significant advances have been made in recent times towards providing technology support for their cultivation.

Introduction

Landscape gardening is a very fascinating and interesting subject. It is a money spinner business and people who are involved in designing and preparing landscape gardens are earning handsome money. It is an aesthetic branch of horticulture which deals with application of garden forms, different styles, methods and materials with a view to improve the landscape. Frescos of flowers of old times reveal the association of human with flowering plants which they used in making gardens and planting on road side. In India, the landscape gardening is a developing subject and as such offers much scope for improvement. A beautiful landscape is a vital part of your home and community. A well-planned landscape can save your money by reducing energy consumption.

Abstract

India is the prevalent prime producer of moringa [drumstick] with an annual production of 2.2 million tonnes of tender fruits from an area of 38,000 ha. Among the states, Andhra Pradesh leads in both area and production [15,665 ha] followed by Karnataka [10,280 ha] and Tamil Nadu [7,408 ha]. In other states, it occupies an area of 4,613 ha. Tamil Nadu is the pioneering state in so much as it has varied genotypes from diversified geographical areas, as well as introductions from Sir Lanka. Farmers found that growing moringa crops during summer season was remunerative. Thus, moringa gained a foothold as a summer vegetable. Its unique flavour and aroma became very popular. For South Indian any meal without moringa and pulses is considered incomplete. The demand for the moringa pod also increased due to increased urban settlements and migration of people to urban colonies. Based on the significance of moringa in the human diet this study might more viable with the specific objectives of to assessing the marketing strategies for promotion Periyakulam annual moringa seeds in Tamil Nadu.

Introduction

Mushrooms are very nutritious products that can be generated from lignocellulosic waste materials; and are in rich in crude fibrend protein. In fact, mushrooms also contain low fat, low calories and good vitamins. In addition, many mushrooms possess multi-functional medicinal properties. Edible mushrooms once called the “food of the gods” and still treated as a garnish or delicacy can be taken regularly as part of the human diet or be treated as healthy food or as functional food. The extractable products from medicinal mushrooms, designed to supplement the human diet not as regular food, but as the enhancement of health and fitness, can be classified into the category of dietary supplements/mushroom nutriceuticals (Chang and Buswell, 1996).

Abstract

This paper illustrates the summary of work by different groups on the potential for agribusiness and marketing research by agricultural economists over the past decade. Methodology to establish research priorities in agribusiness and marketing are reviewed. This review leads to a consideration of the agribusiness research issues including the funding sources, identifying users of agribusiness research, data needs, and limitations of agribusiness research programs. This paper also presents a potpourri of  suggested research initiatives in agribusiness research for agricultural economists. Research in these areas may be difficult for a number of reasons including, decreased reliance on economic theory as the soleparadigm, providing competitive advantage to a single agribusiness firm while balancing public and private needs, funding sources, and data confidentiality. Recommendations for outlets for academic research are presented.

Indian agriculture – the back bone of our economy accounts for about 65 per cent of the country’s employment and 20 per cent the total export earnings. Despite a drastic increase in the food grains production during the last five decades, the profit margins of farmers particularly small and medium farmers has declined due to certain serious problems like declining water table, deterioration in soil health, outbreaks of new pests diseases and weeds, and environmental pollution etc. With the globalization of market, the farmers will have to change themselves from mere producers’ in the domestic markets to producer cum seller in a wider market sense in order to best realize the returns for his investments, risks and efforts. Now the focus should be on high quality produce, low cost of production and high productivity.

Introduction

The term value chain was first used and popularized by Michael Porter in his book “Competitive Advantage: Creating and Sustaining Superior Performance” in 1985.

The value chain concept separates useful activities which allow the company as a whole to gain competitive advantage from the wasteful activities (which hinder the company from getting a lead in the market). Focusing on the value-creating activities could give the company many advantages. For example, the ability to charge higher prices; lower cost of manufacture; better brand image, faster response to threats or opportunities.

Organizations Indebtedness Towards Society

The organizations in the present world operate as an open system by having ongoing interactions with the society for their existence and effective functioning. There is an interdependence between corporations and societies and as such, company’s activities have a direct impact on the communities with which they work.  As a part of such interactions, the organizations use valuable resources of the society, for producing goods and services, which are exchanged with the customers for a profit margin. Due to these exchanges, the business organizations take away the profits reflecting the debt they owe to the society and the world.

Women are the backbone of rural economy. They play a significant role in domestic and socio-economic life of the society. National development is not possible without developing this important and substantial segment of any society. To achieve anything, women are obliged to surmount host of obstacles. The difficulty in gaining access to land, credit and agricultural inputs hampers their potential as producers who feed the world. Barriers of tradition and discrimination have limited their access towards technology, training and education. Moreover, the extension approaches and strategies usually followed for transfer of technology to women are not keeping match with their specific needs and problems. The World Food Summit convened by FAO in 1996 drew up a plan of action to address the major impediments to universal food security. It also called for the full and equal participation of both the genders so as to ensure gender equality and empowerment of women.

Both women and men play critical roles in agriculture throughout the world, producing, processing and providing the food we eat. Rural women in particular are responsible for half of the world’s food production and produce between 60 and 80 percent of the food in most developing countries. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies.

Rural women are the main producers of the world’s staple crops – rice, wheat, maize – which provide up to 120 percent of the rural poor’s food intake. Women sow, weed, apply fertilizer and pesticides, harvest and thresh the crops. In the livestock sector, women feed and milk animals, while raising poultry and small animals such as sheep, goat, etc. Also, once the harvest is in, rural women provide most of the labour for post-harvest activities, taking responsibility for storage, handling, processing and marketing.

Among fresh vegetables, onion, tomato and mushroom are reported to be highly export competitive. India ranks first in the world accounting for around 21 per cent of the world area, planted to onion. Globally, the country occupies the second position, after China, in onion production with a production share of around 14 per cent. Productivity of onion is low at around 11.4 metric ton/ha, which is significantly lower than the world average of 17.3 metric ton/ha. Besides India and China, the other major onion-producing countries are Turkey, Pakistan, Iran, Japan, Brazil, United States of America and Spain. It is produced for both domestic consumption as well as exports. India produces all varieties of onion - pink, red, yellow and white, big or small.

Coriander, Coriandrum sativum L. is an erect annual herb belongs to the family Apiaceae. Coriander may also be referred to as Cilantro, Chinese parsley or Dhania. In India it is cultivated in Rajasthan, Gujarat, Madhya Pradesh, Tamil Nadu, West Bengal, Uttar Praesh etc. The leaves of the plant are variable in shape, broadly lobed at the base of the plant. Leaves are slender and feathery higher on the flowering stems. It is a soft, hairless annual plant, surviving only one growing season. Except root all parts of the coriander plant are edible, but the fresh leaves and the dried seeds are most commonly used. It is also used as a condiment for its medicinal properties. Green leaves of coriander are extensively used for culinary purposes for a sweet aroma in cooking.

Botanical Name:  Theobroma cacao L. 
Family :   Sterculiaceae
Origin :  Central and South America.
Chromosome No :  2n=20
Type of fruit : Drupe.
Type of Inflorescence : Dichasial (cyme)
Useable Part : Seed 

2.1. Rainfall

Rainfall is one of the prime natural resource that decide the economy of a country. Inadequate and improper distribution of rainfall during cropping period will have serious threat to crop production resulted in food insecurity of growing population. So each and every action must be focused to conserve every drop of rainfall in an effective way and the conserved rainfall should be utilized in an efficient manner for crop production.

Medicinal plants and their various products are extensively utilized not only in traditional systems of medicine but also in modern medicine throughout the world. In recent times, they have also attracted attention of scientists encompassing various disciplines of medicine and biotechnology for search of new drug molecules and modern drug development. Although several research strategies are followed for drug development only the traditional, empirical and molecular methods/strategies are mostly applied. There is also need of scientific validation for safety, efficacy and rational use of traditional form of medicine along with development of standards for identity, purity and strength (Singh and Bagchi, 2002).

Approaches of Drug Developement

Following approaches are generally employed to discover and invent new therapeutic agents from plants viz. screening of plant materials, identification of active constituents, pharmacological and clinical evaluation and drug design.

Good Agricultural Practices

Guidelines for Good Agricultural Practices of Medicinal and Aromatic Plants is intended to apply to the growing and primary processing of all such plants traded and used in food, feed, pharmaceutical, flavouring and perfume industries. The main aim is to ensure that the raw material meets the demands of the consumer and maintains standards of the highest purity. Important aspects are that, these are produced hygienically, in order to reduce microbial load to a minimum, and are produced with care, so that the negative impacts affecting plant during cultivation, processing and storage can be minimised. The guidelines provide guidance for producers to reduce raw material contamination to the lowest level. This document can be used in bilateral relationship between the supplier and the customer and the products documentation is regarded confidentiall (EUROPAM).