eChapters

Introduction

The wide range of agro-climatic and agro-ecological situations that prevail in the country supports cultivation of a variety of horticultural crops. The horticultural sector in the country is experiencing a phenomenal growth as far as increase in area, production and productivity are concerned. However, there is a lot of opportunities for enhancing productivity, post- harvest processing, value addition, hi-tech horticulture and precision farming etc. Hence, it will be enterprising to develop this sector, especially among the marginal and small farmers, so that that it will help them doubling their income from farm sector. 

Principal Scientist and Head (I/C), Division of Social Sciences and Training Indian Institute of Horticultural Research (IIHR), Bengaluru, Karnataka

Team Building

The effectiveness of the organization will depend on the extent to which the individuals and groups work as teams. People vary in their need to belong to teams. Some people are loners, while to others it gives them satisfaction to be a part of the team. However, the demands of an organization are such people have to work as teams to get the work done and achieve set goals and objectives. When work together, they use two types of skills-task and process. Since process influences, often critically, task results it follows that people need to develop both sorts of skills, and to be aware of them in others. The operative and cooperative processes will have bearing on team building. In other words, the extent to which the people in a group are able to develop a common vision and method of work to be done will help groups of people to emerge as teams. 

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hesaraghatta Lake Post, Bangalore – 560 089, Karnataka

Extension organizations are highly sociable organizations with a definite purpose of using the grass root principle and democratic leadership in bringing transience in the organization and society. In this direction the communication styles most suited for these extension functionaries in bringing these transitions need to be studied and understood and developed for effective functioning of these organizations as nucleus of change in transforming societies for development

Horticulture value chains are facing growing consumer expectations for variety, food safety and security. Most horticulture supply chains operate in a push-based approach rather than demand driven or pull based, which leads to a mismatch between demand expectations and supply side capabilities. In developed markets in, India, horticulture supply chains are experiencing by excess capacity, lack of differentiation and lower prices and ultimately leading to glut. Last year the 326 MT of Horticultural production for year ending 2019-20, emerging market challenges are more related to supply shortage, lack of product variety, and safety and quality of the produce. All this leads to low income among hortipreneurs, who lack visioning and strategy for production and value addition opportunities in horticulture.

Division of PHT & Agricultural Engineering, IIHR, Hessaraghatta Lake Pos Bangalore – 560 089, Karnataka

The supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service required by the end customer (Mentzer, 2007). The horticultural supply chain includes entire vertical chain of activities from the supply of input (seed, fertilizer, chemicals) through production, postharvest operations, distribution and retail. Presently, not many details are available in the public domain related to the supply chain management of agricultural commodities in India. There is a need for a new revolution to bring down the prices of agricultural produce for consumers through an efficient supply chain management and incentivize farmers to increase their production (Roy, 2015). 

Division of PHT & Agricultural Engineering, IIHR, Hessaraghatta Lake Post Bangalore – 560 089, Karnataka

Food processing is the transformation of agricultural products into food, or conversion of foods of one form into other forms. Food processing includes various operations viz. grinding grain to make raw flour to home cooking to complex industrial methods used to make convenience foods. The processes and procedures used to transform one or more raw ingredients into a consumable product are all included in food processing units. Animal husbandry, horticulture, plantations, agriculture, and fisheries include the use of food processing facilities. It also includes other sectors that produce finished food goods using agricultural inputs. 

Programme Coordinator, KVK, Gonikoppal, Karnataka

Horticultural extension also known as a horticultural advisory service plays a crucial role in boosting horticultural productivity, increasing food security, improving rural livelihoods and promoting horticulture as an engine of economic growth in rural areas. Horticultural Extension needs to provide a critical support service for rural farmers at the same time meeting the new challenges faced by them in their farming. Horticultural extension in remote and hilly terrains is difficult and time consuming, requiring some innovative methodologies to meet the farmers needs and expectations. At KVK we decided to experiment with an idea of a farmers collective organization, established and nurtured right from the beginning at KVK itself with support from its host organization (ICAR-IIHR, Bengaluru) and NABARD, Kodagu. 

Former Director, ICAR-IIHR, Hesaraghatta Lake Post Bengaluru- 560089 Karnataka

The ICAR-Indian Institute of Horticultural Research, Hesaraghatta, Bengaluru, organized five- day National Horticulture Fair (NHF 2021) from February 8^th to 12th with the theme ‘Horticulture: for start-up and stand-up India’ in collaboration with several agencies. The fair was held on a dual mode with the approaches of virtual and physical. 

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hessaraghatta Lake Post, Bangalore - 560 089, Karnataka

Introduction

The word ‘risk’ derives from the early Italian risicare, which means ‘to dare’. In this sense, risk is a choice rather than a fate (Bernstein, 1996).

It is an inherent trait in humans to take chances. We believe that even though the future is uncertain we can make calculated choices based on our knowledge of past occurrences and the outcomes will be skewed in our favour. 

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

A value chain is a series of consecutive steps that go into the creation of a finished product, from its initial design to its arrival at a customer’s door. The chain identifies each step in the process at which value is added, including the sourcing, manufacturing, and marketing stages of its production. A company conducts a value-chain analysis by evaluating the detailed procedures involved in each step of its business. The purpose of a value-chain analysis is to increase production efficiency so that a company can deliver maximum value for the least possible cost.

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

Entrepreneurs have many forms of retail business ownership available to them. Each business model has its own list of pros and cons. Choosing a type of retail business to start will depend on why you want to own a business, as well as your lifestyle, family, personality, basic skills and much more. Here are a few of the main types of retail ownership and the advantages, disadvantages, and support system of each.

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

Business analytics focuses on data, statistical analysis and reporting to help investigate and analyze business performance, provide insights, and drive recommendations to improve performance.

What are the 4 types of business analytics?

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

Introduction

In the face of growing threat of accelerating climate change, global focus is shifting towards plant-based alternatives as a means for climate resilient ecosystems to meet the food requirements of global population. Such a change in priority is also seen in the growing global awareness towards a shift in daily ‘diets’ away from the meat-based ones towards healthier and balanced ones involving fruits and vegetables that provides cheaper yet nutritionally secure alternatives. A reiteration of this fact that speaks volumes about the changing priority is the UN declaration of the year 2021-22 as ‘the International Year of Fruits & Vegetables’ to raise awareness about balanced nutrition and to direct policy towards efficient management of production with minimizing post- harvest losses and wastage.

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

Introduction…. A few key things to know

India is predominantly an agrarian economy which employs around 43% of its workforce in the agriculture sector, but it contributes only 16 % to the GDP (FY2020) and the sector contributes to 12 % of the country’s export.

The Food and Agri startup space constitutes agritech and food tech companies, incubators, accelerators, investors, farmers and MSME, etc.

Owing to the rising interest and conducive environment for business (esp. start ups), investment activity in this space has been increasing over the years.

We are still at a nascent stage. w.r.t to investment and market penetration.

Principal Scientist and I/c Head, Division of Social Sciences and Training IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

What is a funding pitch?

A pitch deck lets you present your business plan to potential investors when new funding is needed to develop the business. You don’t need a pitch deck to attract funding if your business is successful, growing organically and at the right level and scale for the market and your ambitions.

Principal Scientist and I/c Head, Division of Social Sciences and Training, IIHR, Hessaraghatta Lake Post, Bangalore – 560 089, Karnataka

The business plan answers the key questions about the business: who, what, where, when, why, and how. For a developing business, it begins the process of making an idea materialize into reality and determining whether or not an idea should become reality. It also establishes goals and benchmarks for the business. A comprehensive business plan makes it easier for a business to receive external support, especially in terms of financing from potential investors, lenders, and grant sources. Finally, and possible most importantly, going through the process of planning is very valuable because it forces the business owners and/or managers to think through every detail of the business.

Teamwork and collaboration is better than individual effort is a proven fact that human beings have realized since the Stone Age. Similarly, it was also recognized and applied in farming. The concept of farmer’s organization had emerged by realizing the power of unity. With the growing concern of present condition of decreasing size of land holdings the need for unity and collectivization has been prominently realized in agriculture. Agriculture sector is facing a rapidly overflowing basket of challenges. Population has increased 3.71 times from 350 million in 1947 to 1.3 billion in 2017; hence, demand for food has increased while total cultivable land has shrunk. The grain area per person has been shrinking steadily for several decades from 0.22 hectares in 1950 to 0.10 hectares in 2010 and it is projected to be as less as 0.06 hectares per person in 2050 (Larsen, 2003). So, the big and alarming question on food and income security has been raised.

Rural Economy and Agriculture

It is being progressively recognized that the globalized nature of economies across the world is affecting the economic security of all nations. Particularly, in this present era when globalization, liberalization and privatization are rapidly budding and creating new threats and opportunities, it is established that farmers need to be organized to participate and proliferate in the development processes. The phenomenon has triggered substantial debate as to whether globalization is positive evolution of economic action or detrimental to the interests of certain countries or specific groups (Kaplinsky, 2004; Nadvi, 2004).

3.1. Theoretical background of FPOs

Farmers Producer Organization is a people based organization having both the outlook of cooperation and business. In this context the theories of collective action, group formation, social learning cooperation etc are very much pertinent here.

3.1.1 Collective action

Collective action is visible in FPCs. Collective action is defined as action taken mutually by a group of people to augment their status and achieve a common goal. Over the past two decades analytic philosophers have been investigating the nature of collective action in the sense of acting together.

4.1. Registration Procedure

Registering a Producer Company follows a process similar to that of a Private Limited Company. The first step involves obtaining a Digital Signature Certificate (DSC) and Director Identification Number (DIN) for the proposed directors of the company. Following this, an application for name reservation is submitted to the relevant Registrar of Companies (ROC). It’s mandatory for the name of a producer company to end with the words “Producer Limited Company” as per the Act. Once the suggested name is approved, an application for incorporation of the Producer Company is filed in the prescribed format. The Registrar reviews the application and accompanying documents, and if satisfied, approves and issues a Certificate of Incorporation.

A successful and sustainable farmer producer organization (FPO) is an entity that is owned and managed by farmers, and is focused on improving their livelihoods through sustainable and profitable agricultural practices. Such an organization operates with a long-term vision, and is able to adapt to changing circumstances in the agricultural sector. Viability, stability and sustainability are the three degrees of permanency in business. Analysis of these three is very important for any business and entrepreneurs.

5.1. Viability

viability of a business indicates that it is (or has the chance to be) successful. A viable firm is profitable, which indicates that it generates more income than it spends on operating expenses. It is tough to resurrect a failing firm. The company would need to either boost income or lower expenditures. 

A business plan is a document that summarises a company’s operational and financial goals. It is a road map to success for a business, with detailed plans and budgets outlining how the goals will be met. A business plan outlines how a company will achieve its objectives. A business plan is an essential first step for anyone starting a business. These concrete milestones will aid in tracking the company’s success (or lack thereof). There are various business plans for various purposes, and the best business plans are living documents that respond as quickly as possible to real-world factors.

A good business plan adheres to widely accepted guidelines in terms of both form and content. A business plan is divided into three sections:

• The first is the business concept, in which you discuss the industry, your business structure, your specific product or service, and your plans for success.

Better functioning of FPO is possible through ensuring sustainability and promoting high growth activities. It can be achieved through working with specific planning. A brief road map for better functioning of FPO/FPC has been discussed here.

7.1. Factors for high growth of Farmer Producer Companies

The reason for high growth of FPC as perceived by ASA (2009) are energetic management team and the board of directors, cooperation from banking institutions which provided hassle free loans to the PC for working capital, and a clearly identified business opportunity that gives a high return on investment. A tentative assessment suggests that there are multifarious benefits for member in the form of timely and easily availability of fertilizers, seeds and other agriculture inputs at a reasonable rate; bulk selling of agriculture produce for better price; extension services received by the farmers which the PC had arranged with the agriculture department or from other service providers; receiving of cash dividends from the FPC (Mondal, 2010).

The success of any country’s agricultural sector depends on the strength of its farmer producer companies (FPCs) or farmer producer organizations (FPOs). These organizations, formed by farmers for farmers, are essential for ensuring the fair and sustainable production and distribution of food. However, many FPCs face significant challenges, including lack of access to finance, technology, and markets. To address these challenges, governments and other institutions have implemented various schemes and programs to support FPCs. 

Social media can be defined as any media dedicated to community based input, interaction, content sharing and collaboration. Facebook, Twitter, LinkedIn, Whatsapp, Google Plus, Hike Messenger, Pinterest, Reddit, Instagam, WeChat, Skype, YouTube are some of the social networking sites that have received tremendous response from billions of people all over the world.

Earlier, there were mass media like pamphlets, booklets, newspapers, radio, television, etc. to connect with the masses. These traditional mass medias were mostly based on one way conversation. Various researchers, scientists, policy makers, government and non-government organizations, research institutions utilized these traditional mass media to the fullest but mostly with a limitation of one way communication and farmers have to rely on the information mashed on them. In last decade, the social networking services (SNS) have emerged as a wonderful and powerful social media.

10.1. Success Story of Mahila Umang Producer Company Ltd.

Mahila Umang Producer Company is established at Almora district of Uttarakhand, India. The company is fully operated by the hill women of Uttarakhand. There were 1464 members associated in this company. The company was established as a formal Farmer Producer Company in the year 2009 by the help of the promoting Non- government Organisation ‘Grassroots’. Before that it was working as a conglomerate of SHGs. 

1. What are Primary produce?

Primary produce, also known as primary products, refers to raw materials or natural resources that are derived from agriculture, forestry, fishing, or mining activities. These products are typically unprocessed or minimally processed, and are often used as inputs in further manufacturing or production processes. Examples of primary produce include crops such as wheat, corn, and soybeans, as well as livestock such as cattle, sheep, and pigs. Forestry products such as timber and paper pulp, as well as fish and other seafood harvested from the ocean or inland waterways, are also considered primary produce.

Introduction

Until the 1960’s poultry in India remained largely a backyard dual purpose activity for eggs and meat. People from low social order and economically weaker sections in villages and suburbs generally took to poultry keeping primarily to supplement their diet with more nutritious eggs and meet, and secondly to enrich their livelihood. Despite on a small scale, the activity attracted sizeable proportion of population contributing immensely to the egg and meat supply. The Indian society, though largely vegetarian, gradually accepted eggs and meat in their diet. As demand for poultry products increased, small units transformed into larger well organized farms paving way for a poultry products supply network throughout the country.

Introduction

Development of feeding strategies that are more efficient and more eco-friendly by reducing waste is one of the key priorities in poultry production today. Thus, there is a focus on reduction of the crude protein content in a diet fortified with adequate amounts of currently available free amino acids (e.g. L-Lys, DL-Met, L-Thr, L-Val and L-Trp) in order to optimize protein utilization efficiency while maintaining production performance and reducing nitrogen excretion in chicken. Baker et al (1978) reported that animals do not need dietary protein to provide amino acids. Since, then numerous studies have been conducted to study amino acid requirement of poultry. They are components of tissue proteins and provision at insufficient levels leads to reduced protein synthesis. Provision of the different essential amino acids is therefore a prerequisite for maintaining optimal rates of protein synthesis. However, optimizing amino acid nutrition requires consideration of the different functions of amino acids, which are recognized to have several significant influences. Amino acids are precursors of important molecules.

Introduction

Minerals are essentially required for growth maintenance, egg and meat production, health, nutrient metabolism, physiological function, reproduction, skeletal growth and development and maintenance of normal immune function. There are 25 essential minerals, seven are major minerals, as they are present in relatively higher amount in the body than the trace minerals and need to be supplemented in higher quantities in the feed. These major minerals are calcium, phosphorus, magnesium, sodium, chloride, potassium, and sulphur. The micro minerals are present in small quantities in the body and their requirements in the diet are below 100 mg/kg. The 18 trace minerals are iron, copper, zinc, manganese, iodine, selenium, cobalt, molybdenum, chromium, tin, vanadium, fluorine, silicon, nickel, arsenic, aluminium, lead and rubidium. Among these, the first nine micro minerals have been identified to play a significant role in birds. Total minerals in diet include feed sources and supplementary sources. 

Introduction

Conventional practises of raising livestock had been practised for several years on a worldwide basis to satisfy the protein needs. Increasing human population, income growth and increase of urbanization, pressurizes serious demand on the quantity and attribute of livestock products. The feed stuffs such as maize, soya, groundnut, etc. used in livestock especially for poultry possesses a great competition for human food.

Introduction

The Indian poultry industry has emerged as one of the fastest growing segments in the Agriculture Sector, contributing significantly to the national GDP. The 20^th Livestock Census in 2019 estimated the total poultry population in the country at 851.81 million with an increment of about 16.8 % over the last one in 2012. The Indian poultry industry is annually growing at around 6.0% for the past four decades and is expected to touch 1066.2 million by 2030. The Per capita availability of meat and eggs is expected to increase accordingly so as to meet requirement projections made by the National Institute of Nutrition (NIN), by the year 2031. 

Introduction

Improvement of growth rate and feed efficiency through formulating effective diets are mostly considered for its effect on gut health. Several factors need to be well thought-out such as genetic makeup of the birds, feed source and quality, environmental condition and disease incidence. Apart from these factors, maintenance a good gut ecosystem or enhancement of it is essential for the welfare, optimum performances and productivity of birds. 

Introduction

Over the years, antibiotics have been used at sub therapeutic levels for enhancing the production and immunity of birds. The advantages of using antibiotics as feed supplements in terms of improvement of growth and feed efficiency have been well documented. However, the growing concern over the transmission and the proliferation of resistant bacteria via the food chain led to a ban on the use of antibiotic growth promoters (AGP) in livestock within the European Union in 2006.Thus, quest for alternatives to AGP gained momentum in the first decade of this century. There has been emergence of various feed additives like prebiotics, probiotics, organic acids, enzymes, essential oils, fatty acids, phytobiotics etc. Feed additives are used in to elicit the production performance and health of chicken.

Introduction

During last four decade poultry has taken giant step and become corporate sector with double digit growth. Especially in India poultry play pivotal role in fight against malnutrition, unemployment and also contributing in women empowerment. In poultry production the biggest single expense is of feed, which accounting for 70% of total production cost per bird (Kumar et al., 2011). So, obviously more Research and Development focus and new innovative technology need to be implemented in poultry nutrition area. Since last 40 years, feed enzymes have played a major part in helping radically to improve the efficiency of meat and egg production by changing the nutritional profile of feed ingredients. 

Introduction

Feeding cost and the price of poultry products have recently increased due to increasing competition between humans and animals for the same feed resources having different valuable nutrients. As you know that like other living creatures, the birds do need several nutrients in their diets to maintain optimum body growth, normal health and maximum production of edible egg and meat. Accordingly the efforts should always be made to feed poultry with a diet adequately balanced with almost all essential nutrients so that they do perform efficiently within a normal physiological form.

Feed additives

Feed additives may be defined as those substances that are added in livestock feeds to improve quality, digestibility and utilisation of feeds. It is also aimed at production improved quality of livestock produce, performance and health of the livestock and birds.

Classification of Additives

Introduction

The poultry industry is under pressure to produce safe and good quality meat in the welfare conditions. Many areas such as genetics, biosecurity, and immunoprophylaxis were improved, and hatchery is one of the areas in which welfare could be improved for better production output. Under commercial hatched conditions, poults hatch over a 36 to 48 hour period (called hatching window) and after additional processing are transported to the farm. Hatch window is the time gap from first chick hatched to last chick hatched (Noiva et al., 2014). This causes early hatched chicks to be deprived of feed for longer duration (Kadam etal., 2013). 

Introduction

The term ‘mycotoxin’ coined in 1962 in the aftermath of death of about 1,00,000 turkey poults in London, due to “Turkey X disease” in 1960, linked to a peanut meal contaminated with aflatoxins. Now, about 300 to 400 toxic fungal metabolites have been identified as mycotoxins, of which some are capable of inflicting deleterious effects to animal and avian health. The most commonly affected feedstuffs are cereals (maize, sorghum, barley, wheat, and rice meal), oilseeds (groundnuts) and oilseed meals (cottonseed meal). There are three major genera of fungi that produce mycotoxins: Aspergilius, Fusarium and Penicillium (Bennett and Klich, 2003). Among these, the Aspergillus species are of much concern as they are responsible for the production of aflatoxins, the most potent fungal toxin causing aflatoxicoses that have detrimental effects on living beings (Barret, 2000).

Introduction

There has been a steady increase in the poultry meat and egg production globally during the past few decades. Though the high biological value of eggs and poultry meat have resulted in an increasing demand for these two products, growing awareness for food quality and safety are becoming increasingly significant in determining the market value of such products. The importance of mycotoxins as one of the major detractor of poultry productivity and also of product quality, hence, becomes more relevant now than ever.

Introduction

Poultry industry is one of the quickest developing sectors in India. Poultry involves a remarkable position in the livestock economy of India by coexistence of intense technology, capital, and scale with integrated production, marketing and the others based on the traditional knowledge and practices. The annual growth rate is more than 11% and 8 % in broiler production and egg production respectively. The general development rate of poultry industry is around 7-8% for every annum, most outstanding among all sectors of agriculture. In poultry industry, poultry meat accounts for two third of the value of output and one third by eggs. 

Introduction

Poultry production is practiced at levels ranging from subsistence to large scale commercial operations. Commercial operations depend on hatcheries for the supply of day-old chicks while the subsistence farmers hatch their chicks by natural incubation. The hatchery plays a central role in the poultry production chain. Optimization of hatchery and breeder farm management can lead to improvement of the result throughout the production chain (Heier and Jarp, 2001). Generally, the success of hatchery management is monitored by the percentage of eggs set that are hatched (hatchability) and the number of chicks that are placed for grow-out (saleable chicks). 

Introduction

The Indian poultry industry has emerged as the most dynamic and fastest expanding segment in animal husbandry sector with an annual growth rate of 23% in broiler chickens and 5% in egg production. The production performance of birds in terms of meat and egg has also improved significantly; however, the sector has crippled many times due to various reasons among which the important ones were rising feed cost, non-availability og feed ingredients, fluctuating market price of produce (eggs and broilers) and emergence of new or re-emerging of existing diseases. In future, poultry industry may face more such challenges.

Introduction

The huge nutritious potential of agricultural based byproducts has generated an interest of nutritionist for utilizing them in efficient ways in order to improve the production of animals. In this concern, solid state fermentation (SSF) is a promising and novel technique. The lignocellulosic structural characters of plant residues provide them a solid support and act as substrates for the microbial fermentation to produce certain value added products through SSF. The scope of SSF in the field of animal nutrition is wide, in terms for the production of enzymes, bioactive components, organic acids, vitamins, and feed additives, bio-transforming products, biological degradation and detoxification of agricultural residues/wastes. 

Introduction

Limited feed supply and poor quality of the available feeds are the major constraints for optimal livestock and poultry productivity in all developing nations like India. Most of the regions in India are characterized by irregular rainfall and thus livestock have to survive on persistent shortage of feed resources of low nutritive value for most part of the year. The poultry industry is an important livestock sub-sector in India with a potential to solve the problem of malnutrition, unemployment and augmenting rural economy. However, high feed cost decreases animal production which contributes to lower animal protein availability for human consumption. This vicious cycle of low productivity and intake of animal protein has been maintained and sustained by the scarcity of feedstuff.

Introduction

Feed is the main contributor to economic and environmental costs of poultry production. This applies in particular to the protein fraction of the diet as the protein constitutes the second abundant and the most expensive nutrient in the broiler diets. Quantitatively, protein rich feed sources constitute 25 to 40 per cent of the diets, next to cereal grains as energy sources accounting for 60 to 70 per cent. In terms of input cost, protein sources account for 40 to 50 per cent of feed cost as these ingredients are highly expensive and play a major role in determining the cost of broiler production.

Introduction

Nutrients are essential substances present in different types of foods which perform various life-sustaining functions in the body. They are required for growth, maintenance and the reproductive process. Poultry require more than 40 such nutrients, which are classified into six major groups - water, carbohydrates, protein (amino acids), fats, minerals and vitamins. Poultry diets must be formulated to provide all these essential nutrients as per the bird’s requirement to achieve optimum growth and production. Several ingredients including cereal grains, cereal by-products, fats, plant protein sources, animal by-products, vitamin and mineral supplements, crystalline amino acids and feed additives are commonly used to prepare poultry diets. Further, specialist areas such as immuno-nutrition are rapidly gaining attention due to continued advancement in the field of poultry nutrition (Beski et al., 2015).

1.1 Introduction

The life on the earth is driven by the energy available in the various forms. Energy is the most crucial entity in development of the world. The sufficient and sustainable supply of energy is deciding factor in the global energy market. Solar energy from the sun is the basic source of energy on the earth which further manifest into the other energy forms. However, the fossil fuel energy is widely used energy on the larger scale on commercial basis due to its availability and technological advancement in handling these fossil fuels.

2.1 Energy Consumption Pattern and Energy Resources in India

Energy is vital commodity in economic development of the world and any country. India also experienced a greater shift from non-commercial to commercial energy use after independence over the period. Industrialization and increased population has increased the consumption of commercial energy sources. The mechanization in agriculture and access to clean energy for household application also increased the consumption of the energy. however, the per capita energy consumption remains lower compared to the developed countries. In broader view, the energy used can be categorised in Non-commercial and Commercial energy sources that are used in India.

3.1 Introduction

The sun emits electromagnetic radiation, which is referred to as solar radiation. Every location on the Earth’s surface receives some sunlight during the course of the year, but the amount of solar radiation varies. On a daily basis, we see much less energy from the sun than it emits and incident upon the earth. In an hour and a half, the amount of sunlight that reaches the surface of the earth is enough to provide enough energy for an entire year.