eChapters

Social media are electronic communication platforms that allow users to interact, create, share, retrieve and exchange information and ideas in different forms.

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

There are many forms of social media including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Ex: Facebook, Twitter, Instagram, LinkedIn and Youtube etc.,

Role of social media in Transfer of Technology

e-Governance can be defined as the application of information and communication technology (ICT) for providing government services, exchange of information, transactions and integration of previously existing services and information portals. The "e" in e-Governance stands for 'electronic'.

e-Governance refers to the use of Information and Communication Technology (ICT), particularly web-based applications, to provide access to and deliver information/service to the public, businesses, other agencies and governmental entities faster, cheaper, easier and more efficiently.

The Council of Europe referred to e-governance as: "The use of electronic technologies in three areas of public action

1. Relations between the public authorities and civil society

e-Learning

It is the concept of learning which is conducted via electronic media. This is usually via the Internet but can also be offline with a CD-Rom or DVD. Examples of e-Learning in icar: e krishi siksha, e-agri diksha web education channel of icar and virtual classroom of icar.

Advantages

• It promotes active and independent learning
• An efficient way of delivering courses as the resources are available from anywhere and at any time
• Students can interact with their peers from all around the world through group discussions and private chats
• The studying material can be accessed an unlimited number of times.

Multimedia refers to the integration of various forms of media, including text, audio, video, graphics, and animations, to convey information or entertainment. It's a powerful tool used in various fields due to its ability to engage multiple senses simultaneously.

Aspects of Multimedia

• Text: Written content forms the basis of multimedia, providing information, context, and explanations.
• Audio: Sound elements, such as music, narration, or sound effects, enhance the overall experience, making content more engaging and informative.

Artificial intelligence is founded on the idea that human intelligence may be described in such a way that a computer can simply imitate it and carry out tasks ranging from simple to sophisticated. Artificial intelligence is assisting several agricultural sectors in increasing output and efficiency. In every industry, AI technologies are assisting in overcoming traditional hurdles.

AI intervention in agriculture is assisting farmers in increasing their farming efficiency while reducing harmful environmental impacts. The agriculture business has embraced AI with open arms in order to improve overall results. The way food is produced is changing as a result of artificial intelligence. Incorporating AI technology into agriculture aids in the control and management of any unwelcome natural occurrence.

Data refers to any collection of facts, observations, measurements, or values that are typically numerical, but can also be qualitative. It's raw material that can be processed and organized to provide context, relevance, and meaning. In its raw form, data may not carry any specific meaning and might appear as a series of numbers, text, symbols, or images.

Types of Data

• Quantitative Data: Numerical data that can be measured and expressed with numbers (e.g., height, weight, temperature).

Management of information system

A management information system (MIS) is an information system used for decision-making, coordination, control, analysis, and visualization of information in an organization. The study of management information systems involves people, processes and technology in an organizational context. MIS professionals help firms realize maximum benefit from investment in personnel, equipment and business processes. MIS is a people-oriented field with an emphasis on service through technology. MIS is a system that aids management in making, carrying out, and controlling decisions.

In the broadest sense, a network is any interconnected group of people or things capable of sharing meaningful information with one another. In a technology context, the network is usually short for "computer network" or "data network" and implies that computers are the things sharing meaningful information. At a conceptual level, all data networks consist of nodes, which refers to any computer or digital device using the network and links, the physical connections (either wired or wireless) that carry messages between nodes.

HCI is the study of how people interact with computers, especially as it relates to technology design. User-centered design, UI and UX are combined with HCI to provide intuitive technology and products.

Human-computer interaction (HCI) is the field of study that focuses on optimizing how users and computers interact by designing interactive computer interfaces that satisfy users' needs. It is a multidisciplinary subject covering computer science, behavioral sciences, cognitive science, ergonomics, psychology, and design principles. HCI focuses on designing, implementing and evaluating interactive interfaces that enhance user experience using computing devices.

The recent concept of intellectual property emerged in England in the 17^th & 18^th centuries. The term Intellectual Property came in use in the 19^th century and in the late 20^th century. As of now the Intellectual Property has occupied common position in the global legal systems. There are different forms of Intellectual property rights which include patents, copyright, industrial design, trademarks, plant variety rights, trade dress, geographical indications and in some jurisdictions trade secrets too

Major International Treaties Related to IPR & TRIPS

There are different forms of intellectual property like Patents, Copyright, Trademarks, Industrial design, Plant Varieties etc. Various meeting and conventions were also convened for the protection in these intellectual properties at international level from time to time and to bring uniformity and coordination among member countries. These were reflected in different treaties, which are mentioned below. Among all these treaties/conventions the agreement on Trade related aspects of intellectual property rights (TRIPS), which runs under aegis of World Trade Organization is most influential, comprehensive and inclusive of all.

There are many types of intellectual property and its type varies from country to country. The most common types are patents, copyrights, trademarks, design and trade secrets. Intellectual property is an intangible creation of the human intellect and this intangible nature of intellectual property faces problems in comparison of traditional property like land or goods. Unlike traditional property, intellectual property is not dividable therefore a number of people can consume an intellectual good without its consumption. In addition, investments in intellectual goods suffer from appropriation problems, for instance Landowners can surround their land with a robust fence and hire armed guards to protect it, but creators of intellectual property cannot do that to stop their first buyer from replicating it and selling it at a lower price.

The history of Patent law in India starts from 1911 when the Indian Patents and Designs Act, 1911 was enacted. The present Patents Act, 1970 came into force in the year 1972, amending and consolidating the existing law relating to Patents in India. The Patents Act, 1970 was again amended by the Patents (Amendment) Act, 2005, wherein product patent was extended to all fields of technology including food, drugs, chemicals and micro organisms. After the amendment, the provisions relating to Exclusive Marketing Rights (EMRs) have been repealed, and a provision for enabling grant of compulsory license has been introduced.

The Madrid System for the International Registration of Marks is governed by two treaties. The first one is he Madrid Agreement, which was concluded in 1891 and revised at Brussels (1900), Washington (1911), The Hague (1925), London (1934), Nice (1957) and Stockholm (1967), and amended in 1979. The other one is the Protocol related to this agreement which was concluded in 1989. The aims of this protocol are to make the Madrid system more flexible and more compatible with the domestic legislation of certain countries or intergovernmental organizations that had not been able to accede to the Agreement. 

It is the most significant international convention in the field of protecting copyright. The Berne Convention deals with the protection of works and the rights of their authors. It is based on three basic principles and contains a series of provisions determining the minimum protection to be granted, as well as special provisions available to developing countries that want to make use of them. The Berne Convention, signed on 9 September, 1886, was revised at Paris in 1896 and at Berlin in 1908, completed at Berne (Switzerland) in 1914, revised at Rome in 1928, at Brussels in 1948, at Stockholm in 1967 and at Paris in 1971, and was amended in 1979.

This is an international convention governing the recognition of deposits in officially approved culture collections for the purpose of patent applications in any country that is a party to it. Because of the difficulties and on occasion of virtual impossibility of reproducing a microorganism from a description of it in a patent specification, it is essential to deposit a strain in a culture collection centre for testing and examination by others.

This was the year, 1974, the Director General of WIPO convened a committee of Experts to discuss the possibilities of international cooperation over the deposit of microorganisms for patent purposes

The Patent Cooperation Treaty provides an overview of an International Treaty which is administered by the World Intellectual Property Organization. The Patent Cooperation Treaty is an international treaty with more than 157 Contracting States by 2022. India deposited its instrument of accession on 7 September 1998 to both international treaties of WIPO in Geneva i.e. Paris convention for the protection of Industrial Property and Patent Cooperation treaty. PCT provides a system for filing a patent application and allow us to obtain patents in multiple countries around the world on the basis of a single patent application.

The International Union for the Protection of New Varieties of Plants or UPOV is an intergovernmental organization with headquarters in Geneva, Switzerland. UPOV was established by the International Convention. The objective of the Convention is the protection of new varieties of plants by an intellectual property right. The Convention was adopted in Paris in 1961 and revised in 1972, 1978 and 1991. UPOV aims to encourage the development of new varieties of plants for the benefit of society by codifying intellectual property for plant breeders.

The International Union for the Protection of New Varieties of Plants (UPOV) based in Geneva, Switzerland and established in 1961 is an intergovernmental organization to provide and promote an effective system of plant variety protection, with the aim of encouraging the development of new varieties of plants, for the benefit of society. For plant breeders' rights to be granted, the new variety must meet four criteria under the rules established by UPOV as discussed earlier also.

Components of biodiversity are all the various forms of life on Earth including ecosystems, animals, plants, fungi, microorganisms, and genetic diversity. Ecosystems, species and genetic resources should be used for the benefit of humans, but in a way that does not lead to the decline of biodiversity. Substantial investments are required to conserve biodiversity, but it will bring significant environmental, economic and social benefits in return. To address these challenges various initiatives were taken in the past such as Ramsar Convention on Wetlands in 1971, Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1973, 1979 Bonn Convention on Migratory Species (CMS) in 1979.

Biological Diversity Act, 2002 was passed by Indian government in pursuance of Convention on Biological Diversity, 1993 The Convention on Biological Diversity (CBD) is a legally binding multilateral environmental agreement that has 194 contracting Parties (Countries) as its members with three objectives mentioned below:

1. Conservation of biological diversity
2. Sustainable use of the diversity and
3. Ensuring fair and equitable sharing of benefits of such use.

The ITPGRFA is a comprehensive international agreement which is poised at guaranteeing food security through the conservation, exchange and sustainable use of the world's plant genetic resources for food and agriculture, instead of fair and equitable benefit sharing arising from its use. It also advocates Farmers' Rights.

13.1. Genesis of the Treaty

The conservation and sustainable use of plant genetic resources for food and agriculture are keys to feed global growing population in the coming future. The Commission on Genetic Resources for Food and Agriculture was established in 1983, and the voluntary International Undertaking on Plant Genetic Resources was adopted here in. Another major step was taken in 1996 with the adoption of the Global Plan of Action at the Leipzig International Technical Conference on Plant Genetic Resources. 

Traditional knowledge is a type of Intellectual property. It is also known as indigenous knowledge generated from the local communities and tradition of regional technology areas. This knowledge is orally passed over generation from person to person. According to world intellectual property organization, Traditional knowledge is an indigenous, cultural and intellectual property. The biodiversity of a country, the uses and applications of biological resources and prevalent practices are examples of traditional knowledge associated with life science. TK has the tremendous potential of being transformed into commercial opportunity by the development of products and processes. Hence, a share of benefits must accrue to creators and holders of Traditional Knowledge.

15.1 Sample Objective Question

1. Which one is related to deposition of Micro-organism?
   1. Madrid Agreement
   2. Berne Convention
   3. Budapest Treaty
   4. Patent Cooperation Treaty.
2. WTO was officially commenced in the year...........
   1. 1970
   2. 2003
   3. 2005
   4. 1995
3. Which one is related to protection of Trademarks
   1. Madrid Agreement
   2. Berne Convention
   3. Budapest treaty
   4. None of these
4. One of the four patent office is...........
   1. Patna
   2. Banglore
   3. Varanasi
   4. Mumbai

Introduction

Human resources are the most important assets of an organization. The success of an organization depends on the talent and caliber of the employees working therein. It is true in the case of service-oriented institutions like libraries and Information centres. Libraries of the university are a treasure trove of information and knowledge. The library is one of the important components of a university. Library and Information Science (LIS) professionals are the assets of libraries and information centres. Libraries are undergoing transformational changes across the world as a result of disruptive technologies. Libraries are becoming informal, relaxed and collaborative spaces.

Introduction

This chapter reviews literature related to the area of the current study. Scrutiny of the available literature is of great value in gaining insight into the research problem under investigation. As the studies on the job motivation in the university libraries in Kerala is less, the works reported other places were reviewed that are relevant to the different areas of present research. Hence, the available studies related to the topic of research are exhaustively reviewed. In order to survey the previous studies on the topic, a number of primary, secondary and tertiary sources were consulted. The reviews are arranged under the following headings.

• Job Motivation in General
• Job Motivation in Libraries

Introduction

The present study was conducted among the regular Library and Information Science (LIS) professionals working in the eight-state universities in Kerala. Studies conducted on similar topics were collected after that the research design for the present study was developed. The researcher has visited all the selected universities in Kerala and met almost all the LIS professionals to collect the relevant primary data for the study.

The chapter elucidates research methods and techniques employed in the present study to answer the research problem. Research design, selection of variables, research methodology, and data analysis employed in the study are described in this chapter. The methodology adopted in the present investigation to answer the research problem designed for the study is included. 

Introduction

Human behaviour is a complex phenomenon. Several variables influence it. The relationship between man and workplace is of paramount importance. Several factors motivate the working environment of the personnel in an organization. Research is going on the motive of people at work. Productivity of Library and Information Science (LIS) Professional depends on several factors. Job motivation affects their productivity in libraries. The present chapter tries to examine the factors that necessitate job motivation. The university libraries are regarded as service institutions. University libraries are changing their services for the benefit of the user fraternity.

Introduction

The most significant part of the research report is analysis and data interpretation. This chapter presents the analysis of data gathered through the questionnaire designed for the study. The study's primary data was collected from 266 (two hundred and sixty-six) Library and Information Science (LIS) professionals working in the eight-state universities in Kerala. It includes a detailed analysis of major results and pertaining information for arriving at a valid conclusion. It helps to interpret the results of the study from the proper perspective. Based on the set forth objectives and hypotheses formulated, the data collected through questionnaires were tabulated, and statistical analyses have been done to formulate the result of the study.

Any organization which is in the process of scaling heights should find job motivation for its personnel. The job motivation of personnel in any organization should support the personnel and improve productivity and services. The chapter gives accounts of the significant findings of the study, followed by tenability of hypotheses and further areas of research in the related areas, suggestions and conclusion. The present study has been undertaken to find out the job motivation of LIS professionals working in Kerala's major eight state universities. The data of the study were collected from 266 (two hundred and sixty-six) Library and Information Science professionals. The study's objectives are examined with reference to the analysis of data gathered through questionnaires and realized. 

Introduction

"Research is the systematic approach to obtaining and confirming new and reliable knowledge." It is a systematic and orderly (following a series of steps). Purpose is new knowledge, which must be reliable. Thus research is:

1. Searching for explanation of events, phenomena, relationships and causes

• What, how and why things occur
• Are there interactions?

2. A process

• Planned and managed - to make the information generated credible
• The process is creative
• It is circular - always leads to more questions

1. Introduction

Social research refers to study of social trends, dynamics and principles existing between individuals and within societies. Professionals perform social research in order to better understand the social factors that motivate and influence human beings and to analyze how and why humans interact with each other, and thus create new knowledge and theories or tests and verify existing theories. The purposes of social research are manifold and can be classified as exploratory, descriptive, explanatory, community change / action and evaluative.

Importance of Statistical Data

In the modern era economic and social life of the people and the functional system of industry and business, educational and medical facilities and other activities of the community have undergone substantial changes due to spectacular developments in the field of science and technology. Now the emphasis is on specialization in mass production and utilization of goods and services of a given type with a view to get the maximum possible benefit per unit of cost.

Introduction

The term 'research ethics' in social science research refers to human values, norms, and society approved arrangements that regulate scientific understanding go for society. It consists of the set of values, standards, and principles that serve as benchmark to determine appropriate and acceptable conduct tall stage soft he research process. It is the implementation of ethical practices that specifies norms and values as well as responsibility towards the academic community and society as a whole. 

Background

Farming system is a complex inter-related matrix of soils, plants, animals, implements, labour and capital, inter-dependent farming enterprises. The farm is viewed in a holistic manner (multi-disciplinary approach). Farming system approach requires commonly homogenous type of farmers. It is an inter-disciplinary, participatory and bottom-up planning approach. It is an approach for developing farm household systems. It is built on the principles of productivity, profitability, stability and sustainability which complement component oriented approach to development.

Kaushik Kumar

Design Thinking

Design thinking has emerged as one of the skill set in the recent competitive environment.Basic science has been mainly involved in development of various models that fulfills the requirements of engineering domain.

However, the engineering graduates being produced did not possess the required industrial skills and hence were perceived by academia and industrialists as ineligible to be employed in various industries.

Introduction

Impact assessment (IA) is defined as "a set of logical steps to be followed in the preparation of policy proposals. It is an essential tool to ensure that policies are crafted based on transparent, inclusive, and balanced procedures, define the various quality standards, and provide basic instructions to the impact assessment process" (European Commission).

What is AHP

Analytic Hierarchy Process (AHP) is a decision-making methodology that helps individuals and groups systematically analyze and prioritize complex decisions.

Developed by Thomas L. Saaty (1987), AHP breaks down a decision problem into a hierarchical structure and uses pairwise comparisons to assess the relative importance of different criteria and alternatives.

Introduction

A case study involves a thorough examination of an individual, group, or event, delving into nearly every facet of their life and history to identify patterns and causes of behaviour. This investigative approach finds application across diverse fields such as psychology, medicine, education, anthropology, political science, and social work. The primary objective of a case study is to acquire comprehensive knowledge about a specific individual or group, enabling the generalization of information to a broader audience. However, it is worth noting that case studies often exhibit a high degree of subjectivity, making it challenging at times to extrapolate results to a larger population.

In the vast landscape of research methodologies, case study research stands as a compelling and multifaceted approach, allowing researchers to delve into the intricacies of a phenomenon, event, or context. The richness and depth offered by case studies make them invaluable tools for exploring complexities that may elude traditional research methods.

Project Planning Matrix

• Generally, a project represents a single, focused effort. Programs are collections of projects together that constitute a complete package of work. The program's overall objectives are achieved through the complementarily of the various projects.
• The PPM is a matrix of four columns and four rows providing sixteen squares for a comprehensive description of a project.
• PPM shows both the project's logical structure (the links between the inputs/activities and the objectives to be achieved under certain Assumptions), and its major quantitative data.

Bibliometric Analysis

1. What is?

Bibliometric analysis is a quantitative research method used to examine and analyze the bibliographic data present in scientific publications.

2. It involves?

The systematic evaluation of publication patterns, citation relationships, and other bibliographic characteristics to gain insights into the scholarly landscape.

3. How?

By applying various metrics and indicators, bibliometric analysis helps researchers and institutions assess research impact, identify emerging trends, map collaborations, and make informed decisions.

Writing funded project proposals involves crafting detailed documents tailored to specific purposes, such as consulting project proposals or sponsored research projects. For instance, a consulting project proposal emphasizes understanding a client's needs, offering solutions, and outlining services to address those needs effectively. On the other hand, sponsored research proposals focus on academic or scientific exploration, detailing methodologies, expected outcomes, and potential impacts within a scholarly context.

Project management in recent years has proliferated, reaching new heights of sophistication. It has emerged as a distinct area of management practices to meet the challenges of new economic environment, globalization process, rapid technological advancement, and quality concerns of the stakeholders. Project in general refers to a new endeavour with specific objective and varies so widely that it is very difficult to precisely define it or Project is a unique process, consist of a set of coordinated and controlled activities with start and finish dates, undertaken to achieve an objective confirming to specific requirements, including the constraints of time cost and resource.

Introduction

We have now started to feel the impacts of climate change, as a threat to our health, directly as heat stress on our bodies, and indirectly as it damages crops, and causes storms, floods and wildfires (IPCC, 2022). People working in fields or factories, or in the open, suffer the most. Buildings are our first defense as we learn to adapt to these changes. Resilient buildings that provide passive cooling can protect us better from heat waves, buildings designed to withstand storms and f loods can provide better shelter, and net-zero buildings that produce and store their own energy can enable critical operations when the electric grid is down.

Introduction

Energy conservation is the practice of using less energy to lower costs and reduce environmental impact.

A majority percentage of energy used in buildings is still from non - renewable and fossil fuel resources. Lighting and Appliances are affecting energy demand in domestic sector.

Reasons for increased energy demand

• Increase in electrical appliance ownership

• Increasing income level and reliable access

• Rise of Lighting and appliance loads

Introduction

India’s textile sector is one of the oldest industries in the Indian economy, dating back several centuries. The industry is highly varied, with hand-spun and hand woven textiles sectors at one end of the spectrum and the capital-intensive sophisticated mill sector at the other. The fundamental strength of the textile industry in India is its strong production base of a wide range of fiber/yarns, from natural fibers like cotton, jute, silk, and wool, to synthetic/man-made fibers like polyester, viscose, nylon, and acrylic.

Introduction

Eco-friendly interior design is an important consideration for anyone who wants to create a healthy, sustainable, and beautiful space.

Environmental impact: The materials used in interior design can have a significant impact on the environment. Eco-friendly materials are made from renewable resources, reduce waste, and often have a lower carbon footprint than traditional materials.

Sustainability

Sustainability is a complicated concept. The most often cited definition comes from the U.N. World Commission on Environment and Development (WCED): “Sustainable development is the development that fulfills the needs of the present without compromising the ability of future generations to meet their requirements.” Hence, sustainability has been defined as meeting our own needs without compromising the ability of future generations to meet their own needs.

Introduction: Indoor Air Pollution

People think that while they are indoors, they are breathing clean air. After all, pollution is found outside, and indoor air is filtered through the HVAC system.

Indoor air can have significantly higher concentrations of pollution than air found outside. Plenty of evidences exists. Global Burden of Disease Risk lists indoor air pollution as the ninth biggest health risk.