eChapters

The study entitled “sustainability of small farms in coastal ecosystem” was conceived out of consideration of continuous degradation of natural resources- base consisting of soil, water, forest, maintain and animal wealth of the state. With broad objective of investigation into the status of sustainability of agriculture in the state, the specific analysis like socio-economic and farming related situations, perception about sustainability of agriculture in terms of ecological soundness, economic viability, social accessibility, humaneness and adaptability, development of sustainable agriculture index, adoption of sustainable measures, extension components and suggestions and strategy to maintain sustainability were taken into consideration. The organic farming and agri-business opportunities for sustainable agriculture were also studied.

The study was conducted in the state of Odisha covering the districts of Puri, Khurda, Ganjam and Balasore. Altogether four blocks each of one district and eight villages two from each block were selected for the purpose of the study. As much as 200 respondents who were within definition of small and marginal farmers were selected for interview. The respondents randomly so selected were personally interviewed by the author through an interview schedule developed on the basis of objectives stated earlier. The secured data were processed statistically to reveal the relevant findings as per the need of the study. From the relevant findings of the study the conclusions have been summarized below.

2.1. INTRODUCTION

Many biological variables do not meet the assumptions of parametric statistical tests as they are not normally distributed, the variances are not homogeneous, or both. Objects in nature commonly exhibit one of three distributions:

6.1. INTRODUCTION

All ecologist and biology researchers have to find out: (i) how reliable are the observed results? and (ii) what is the probability of difference between observed and expected results? The question of reliability is solved by estimating the confidence interval and the second question is addressed by the application of statistical tests for significance. Both these methods help us to draw conclusions on our observations, hence, may be grouped together as ‘inferential statistics’.

Referring back to the chapter on sampling, we may recall that it is usually not possible to calculate the ‘population parameter’ directly. Instead, we have to rely on estimates. Two types of estimates can be used, a point estimate and an interval estimate. A point estimate is a single numerical value of a sample statistic that is used to estimate the corresponding population parameter. For example, the sample mean, x , is used as an estimate of the population mean, μ Point estimates are not used widely because the value of some statistic, say mean, varies from sample to sample and we can’ t conclude with any degree of certainty that a single point estimate equals the population parameter. Therefore, an interval estimate is typically favoured. An interval estimate is a range of values within which the population parameter is likely to lie.

• The term Spice and Condiments applies to natural plant or vegetable products or mixtures in whole or ground form, which are used for imparting flavour, aroma and piquancy to the food items.

• Under the act of Parliament, a total of 52 spices are brought under the purview of Spices Board.

• However 109 spices are notified in the ISO list.

• India is the largest producer, consumer and exporter of spices and spice products in the world and produces more than 50 spices.

• The spices production in India is of the order of 5.74 million MT from an area of about 3.07 million ha.

• Chilli is the major spice crop occupying about 25.8 percent of area under cultivation and contributing about 22.7 percent of total spices production in the country.

• Garlic accounts for 21.9% of production and 8.1% of area Turmeric accounts for 16.9% of production and 6.3% of area.

• Rajasthan occupies major area under spices owing to seed spices cultivation in the state followed by Gujarat, Andhra Pradesh, Madhya Pradesh and Karnataka.

• Andhra Pradesh, which is the foremost state producing chilli and turmeric in the country, ranks first in terms of production.

The term plantation crops refer to those crops which are cultivated on an extensive scale in contiguous area, owned and managed by an individual or a company.

There are two groups of plantation crops namely coconut, arecanut, oil palm, cocoa, cashewnut dealt by Ministry of Agriculture and tea, coffee, rubber dealt by the Ministry of Commerce.

These are high value commercial crops of greater economic importance and play a vital role in improving Indian economy, especially in view of their export potential, employment generation and poverty alleviation particularly in rural sector.

Landscaping is both science and art and is an aspect of the environmental impact of a hotel that needs to be addressed. Understanding and blending the elements of both nature and construction is effective landscaping. Whether Landscaping is extensive or small consumes a large amount of water, fertilizers and herbicides and generates solid waste.

Ecogreen’s Greenscaping Operation provides cost-efficient and environmentally friendly solutions for landscaping. Greenscaping operation deals with two aspects:

1. Solid Waste Management, and

2. Water Conservation

Trees are major capital assets in cities Just as streets, sidewalks, public buildings and recreational facilities are a part of a community’s infrastructure, so are publicly owned trees. Trees — and, collectively, the urban forest — are important assets that require care and maintenance the same as other public property. Trees are on the job 24 hours every day working for all of us to improve our environment and quality of life. Urban forest provides many environmental benefits to our community. Aside from the obvious aesthetic benefits, trees within our urban forest improve our air, protect our water, save energy, and improve economic sustainability.

In other words, since most trees have been planted much of the tree cover is in urban areas as opposed to “natural lands”. Therefore, estimated pollutant uptake rates are higher for residential compared to natural or unmanaged lands. Possible management implications of these estimates are that air pollutant uptake benefits from tree planting may be optimized by planting in areas where air pollutant concentrations are elevated and where relatively high planting densities can be achieved thereby enhancing the health of urban dwellers.

Soil testing kit is developed to determine the available nutrient status of soil by rapid test methods. With this system of soil testing, a farmer can test his own soil as often and, in as many places as he feels necessary, and after gauging the need of his soil, he can apply the fertilizers as required. The present mode of soil testing in laboratories usually takes few days and sometime weeks and the farmers may have to travel long distances to submit the soil sample.

Origin

Beet root originated from Beta vulgaris L. ssp. maritima by hybridization with B. patula. Crop has site of origin probably in Europe. Earlier types were with long roots like that of carrot. Beet root, sugar beet and palak belong to species B. vulgaris and are cross compatible.

Botany

Beet root is a biennial, producing a fleshy elongated hypocotyls and a rosette of leaves in first year and flowers in second year. Upper portion of fleshy root develops from hypocotyls and basal part from tap root. Concentric rings seen in cross section of root are as a result of alternate formation of vascular tissues and storage parenchyma tissues. Root skin colour varies from orange red to dark purple red. Colour of beet root is due to presence of red violet pigments of â cyanins and a yellow pigment, â xanthin. It has extensive tap root system and tap root grows as deep as 3m. Rosette leaves develop in a close sp

The stability of yield is an important characteristic to be considered when judging the value of a cropping systems when compared to others cropping systems. Here, we focus on multiple cropping and how this agroecological practice can be used to increase the sustainability of crop production. Strip, mixed and relay intercropping can be used to increase crop yields through resource partitioning and facilitation. In addition to achieving greater productivity, diversifying cropping systems through the use of strategic cropping systems will increase yield stability, reduce weeds, pests, disease and improve soil health. Several multiple cropping systems are already implemented in industrialized agricultural landscapes, including mixed intercropping with perennial grasses and legumes as forage and relay intercropping with winter wheat and red clover. Because multiple cropping systems will provide numerous benefits, researchers should be clear about their objectives and use appropriate methods so as not to draw spurious conclusions when studying multiple cropping systems. In order to advance the practice, experiments that test the effects of multiple cropping systems should use standardized methodology and researchers should report a set of common criteria to facilitate cross-study comparisons. Multiple cropping systems with two or more crops appears to be less common with annuals than perennials, which is likely due to differences in the mechanisms responsible for complementarity. One area where intercropping with annuals in industrialized agricultural landscapes has advanced is with cover crops, where private, public and governmental organizations have harmonized efforts to increase the adoption of cover crop mixtures.

Introduction

Anatomy of the immune system in birds differs from that in mammals. Immune cells are present in primary lymphoid organs (PLO) and secondary lymphoid organs (SLO). In birds, thymus and bursa of Fabricius (cloacal bursa) are primary lymphoid organs. Secondary lymphoid organs include the spleen, bone marrow, Harderian gland, aggregates of lymphoid tissue in various organs; i.e. in the gut called gut-associated lymphoid tissue (GALT); in bronchi called bronchial- associated lymphoid tissue (BALT). SLO contains aggregates of lymphocytes and antigen presenting cells. Birds do not have lymph nodes.

In PLO, the lymphoid cells are processed for differentiation and maturation. T lymphocytes differentiate and mature in the thymus, whereas B lymphocytes mature in bursa of Fabricius. Functional lymphocytes move from PLO to SLO. Like mammals, birds defend the body against pathogens through innate immunity (non-adaptive immunity) and adaptive or acquired immunity. Under innate immunity system, physical barriers present in birds play their important role preventing the entry of pathogens into the body. Physical barriers are feathers, skin, aggregates of lymphoid cells in various organs and ciliary defence in the respiratory system. Phagocytosis is first defence for pathogens entering the body, evading the physical barriers. Phagocytic cells include mainly heterophils and macrophages. Natural killer cells (NK cells), thrombocytes and complement also help in innate immunity.

Adaptive immunity is a particular defence which develops when the innate immunity is inadequate to impart protection. Adaptive immunity is antigen specific. T cell, B cell and macrophages play a major role in adaptive immunity. Adaptive immunity is brought about by antibodies (humoral immunity) or also by cells (cell-mediated).

Chlamydial organisms are spherical 0.2-1.5 um in diameter. They can be stained and seen in the light microscope, but they grow only in living cells. Chlamydial organisms infect mammals and birds causing various disease syndromes. Chlamydiacae family has one genus; Chlamydia. C. trachomatis, C. suis and C. muridarum. They cause disease in man, swine and mice. C. psittaci, C. pneumonia, C. felis, C. Caviae, and C. abortus. cause disease in man, birds and animals. Species can be differentiated on their growth characters inside the host cell.

ND is a viral disease of poultry, wild and cage birds characterized by marked variation in morbidity, mortality, signs and lesions. Reported in 235 species of birds.

A disease of primary importance and concern worldwide which causes continuous massive economic loss. It is a reportable disease in many countries of the world.

Occurrence

Species: All birds susceptible. Temporary conjunctivitis may develop in people who come in close contact with NDV for the first time.

IB is an acute, highly contagious, viral disease of chickens characterized by respiratory signs (gasping, sneezing, coughing, and nasal discharge), the severe renal disease associated with neurotropic strains, and a marked decrease in egg production. It is a serious cause of sub-optimal egg production and poor egg quality. This disease is worldwide in ditribution.

Hosts

Chickens only. Recently IBV has been detected in species other than chickens. The disease may be produced only in chickens, IBV may multiply in other species of birds and be a source of infection.

Etiology

IB is caused by the avian coronavirus; numerous strains of infectious bronchitis virus (IBV) exist because of high genetic diversity and cross protection between strains is not reliable.

IBD is an acute, contagious, viral disease of young chickens characterized by diarrhoea, vent pecking, trembling, incoordination, inflammation followed by atrophy of the bursa of Fabricius (BF) and by a variable degree of immunosuppression.

In the USA the disease was reported in Gumboro, Delaware in 1962, hence the name. The occurrence is worldwide.

LL is a retrovirus-causes, neoplastic disease of semi-mature or mature chickens characterized by a gradual onset in a flock, persistent low mortality and neoplasia of, the bursa of Fabricius (BF) with metastasis to many other internal organs especially the liver, spleen and kidney.

Vitamin A

Source of Vitamin

Berseem, legumes, alfalfa or other grass meal, fish oils, yellow corn, palm oil, commercial Vitamin A concentrate

6.1 Kinetics of Rumen Digestion

The rate and extent of digestion of dry matter or organic matter in the rumen is regarded as the important parameter to predict voluntary feed intake (Khazaal et al., 1993; Blummel,1994). Voluntary feed intake is responsible for more than 50 per cent of the variations in animal response to the diet (Van Soest, 1994) and with low quality unsupplemented roughages, this can be as much as 93% (Blumme1,1994). Therefore, any parameter of feed evaluation that would indicate the voluntary feed intake would be a useful parameter to judge the quality of feedstuff. The rate of digestion of any feed component can be measured by determining extent of digestion at intervals of time. Therefore, the techniques for determining extent of digestion, such as the rumen in vitro techniques (Tilley and Terry, 1963; Goering and Van Soest, 1970) or the in situ Dacron bag technique have been adopted to derive rate of degradation of dry matter of any particular component of the feedstuff. However, unlike in determining the extent of digestion, wherein the incubation is turned off at one particular time (normally 48 hours), measurement of rate of digestion, requires termination of incubation at several points between the start of incubation and until at least 90% of the potentially digestible dry matter is digested (72 or 96 hours). This generates a large number of samples for analysis.

In gas production technique, since gas produced from digestion of substrate is accumulated in the incubations, measurement of gas at different times of incubation would reflect the extent of digestion at different times of incubation. Therefore, unlike with other in vitro / in situ techniques wherein, digestion is determined from the gravimetric disappearance of feed at different times of incubation, gas production technique offers the possibility of using cumulative gas production at different times of incubation to measure the rate of digestion. Thus, a single incubation of feedstuffs is adequate to measure the rate of gas production.

Chromatography is one of the most effective technique for accurate, fast and convenient separation and identification of the components of a mixture. The method was developed by Russian botanist Mikhail Tswett (1906), described by Karl Runge (1855). Martin and Synage (1944) received Noble Prize for developing methodology of partition Chromatography.

Partition chromatography

Partition chromatogaphy is a system comprising of two physically distinguished components - a mobile component or phase and a stationary component or phase. A mixture of substances which are to be separated is placed on the system and separation takes place on the basis of difference in distribution of molecular species in two phases. Relative movement is a result of driving force and retarding effects.

Stationary phase is the sorbent, which may be liquid or paper or gel. If it is liquid then it is held stationary by adsorbing on a solid support or matrix. The mobile phase may be solvent or developer or a gas. Since the two phases are immiscible, the partitioning is defined as the distribution of solute in two immisicible phases which are in contact with one another. When a column is filled with the sorbent and solvent the two phases form a large number of theoretical plates. Each plate contains both the phases. Solutes in solution (mixture of substances to be separated) is layered on the top of the column and when it enters to the column it distributes in the two phases. The ratio of the concentration of a solute in two phases is called its partition coefficient. The resolution of solutes improves as the length of stationary phase increases.

Cotton (Gossypium) seed meal (CSM), the by-product of cotton seed oil industry, is widely used as an animal feed. However, its utilization as an animal feed is limited due to the presence of gossypol, a polyphenolie binaphthyl aldyde, which is toxic to non-ruminants such as poultry and swine and young ruminants such as calves and lambs. The gossypol (free gossypol, FG) present primarily in the pigment glands of cotton seed, is mostly converted to bound gossypol due to condensation of aldehyde group with free amino groups of proteins to form a schiff base. Formation of schiff base though results in the detoxification of gossypol to some extent, it also lowers the nutritive value by reducing the availability of lysine, the limiting amino acid of cotton seed. Thus, bound gossypol, consequently total gossypol (TG) (free plus bound) content is an important factor of cotton seed meal.

The potential of atomic absorption spectrometry/spectrophotometry/ spectroscopy for determination of metallic elements was first realized by Alan Walsh during 1950. The standard equipment termed as atomic absorption spectrometer/ spectrophotometer (AAS) has now gained a reputation in the field of analytical chemistry for determination of very small concentrations of metallic elements and metalloids. As little as 0.01 ppm of many elements can be determined through this tool. Recently, the Zeeman background correction technique has further enhanced the quality of the results obtained from the flame-less graphite furnace atomizer. Combining the very latest in AA technology with the most powerful computing and software available many manufacturers have developed several designs/models of AAS based on flame or flame-less technique.

The amount of feed or nutrient intake by an animal which is not excreted in the faeces is considered to be digested by the animals. The depiction of digested feed/nutrient as percentage of intake is known as digestibility coefficient. However, this does not represent the true value of digestibility of a feed or nutrient because during the period of recording some part of digested material is returned to the digestive tract after absorption in the body and excreted in the faeces. In addition to this some secretions of the digestive system and debris of epithelial cells are also eliminated in the faeces. These errors are quite large and highly variable for the nitrogenous constituents and minerals in the feeds. Due to these factors the determined digestibility coefficient is known as apparent digestibility coefficient. For the determination of digestion coefficient, only daily intake of feed or nutrients and faecal void values are recorded.

The availability of nitrogenous nutrients and minerals is more accurately determined by their retention (balance) in the body. Therefore, for the determination of the retention of nitrogen and minerals,metabolism trials are conducted. The routes of elimination of these constituents from the body are faeces, urine, expired air, skin secretions and milk (in case of lactating mammalian species). In a conventional balance study the loss of nutrient (s) through skin, being quantitatively little, is ignored. However, in case of some very specific study, collection of skin secretions and materials like shed hair and scurf are collected. For the collection of skin secretion (sweat) a special absorbant suit is used. In all routine balance studies, on male animals quantity of intake and void in faeces and urine are only taken into account.

Sampling of Milk for Analysis

A careful and accurate sampling is of utmost importance for the analysis of milk. It is a fundamental principle of sampling that the quantities withdrawn, must be proportional to the quantities contained in the respective containers and uniform throughout in its composition.Thorough mixing of milk must first be ensured either by stirring or by shaking gently. If milk from an individual animal is to be sampled, the sample should be taken from the middle of vessel containing the whole amount of milk. If the sample bottles have been standing for sometime, resulting in the separation of fat in the cream layer or lumps of fat appear, the bottles may be heated in a water bath upto 40°C to melt the fat before mixing. Milk should not be shaken very violently under any circumstance as it may result in an uneven distribution of fat.

3.1. Approaches for Promotion Entrepreneurship Programmes in Nigeria

This book used the following typology of approaches:

1. Start: Stimulating local business start-ups that enter into new local markets, there - by avoiding the trap of yet another ‘me-too’ enterprise with low revenues. Promote business start-ups as a way of creating additional jobs and incomes, and promoting competition and structural change. However, these startups often lack innovative business ideas. Instead they enter sectors with a low entry threshold, but with high competition from other companies. Stimulating local start-ups that apply IB models could encourage players to enter new markets that are not yet saturated with competitors, while at the same time serving development goals. Possible target groups for this approach include university students, NGOs or experienced business people who create a spin-off company or leave their company to engage in a totally new business. In a country or sector where IB models are still rare, the first questions that arise are why this is the case, and whether potential markets exist for the use of IB models. Questions to ask include

7.1. Rural Poverty in Nigeria

The Federal Republic of Nigeria has a population of more than 160 million - the largest in Africa - and a fast-growing economy. Agriculture is the mainstay of the economy, contributing about 40 per cent of GDP. The agriculture sector employs approximately two-thirds of the country’s total labour force and provides a livelihood for about 90 per cent of the rural population. Nigeria is the world’s largest producer of cassava, yam and cowpea - all staple foods in sub-Saharan Africa. It is also a major producer of fish. Yet it is a food-deficit nation and imports large amounts of grain, livestock products and fish. Nigeria’s huge agricultural resource base offers great potential for growth. Recent government policies have started to show results: The agricultural sector reportedly grew by 7 per cent a year between 2003 and 2007, and at a slightly lower rate in recent years. Still, the area of land under cultivation could be doubled. Of an estimated 71 million hectares of arable land, only about half is presently under production. And there is substantial scope for an increase in irrigation, which now covers only 7 per cent of irrigable land. Irrigation and other inputs would substantially increase average yields for major staple crops, which are below those in other developing countries.

Despite Nigeria’s plentiful agricultural resources and oil wealth, poverty is widespread in the country and has increased since the late 1990s. Some 70 per cent of Nigerians live on less than US$1.25 a day. Poverty is especially severe in rural areas, where up to 80 per cent of the population lives below the poverty line, and social services and infrastructure are limited. The country’s poor rural women and men depend on agriculture for food and income. About 90 per cent of Nigeria’s food is produced by small-scale farmers who cultivate small plots of land and depend on rainfall rather than irrigation systems. The poorest groups eke out a subsistence living but often go short of food, particularly during the pre-harvest period. The productivity of the rural population is also hindered by ill health, particularly HIV/AIDS, tuberculosis and malaria.

11.1. Support for Start-Up Finance

Access to finance for start-ups is always difficult due to the problem of asymmetric information. Start-ups lack the kind of financial history which banks use to infer the pay back behaviour and the business capacities of the entrepreneur. Innovative start-ups face the additional problem that it is difficult to assess the viability of their business ideas or the prospects of the markets. In addition, banks and other potential investors often decline to get involved when the relatively small amount of capital requested by a new business is out of proportion with the efforts that the investors must make to screen and evaluate the start-up project.

These problems are even greater for companies engaging in IB models, as doing business with the poor is usually riskier - or perceived as more risky - due to BoP customers’ low ability to pay and the greater vulnerability of value chains. Support for start-up finance is therefore essential. Local IB start-ups often lack funding at all stages of the start-up process: the idea stage, when business opportunities are identified, the seed stage, when the market is assessed and the business model developed, and the start-up stage, when the company is formally set up and all the necessary equipment is procured. Different kinds of financial support will be necessary at all stages.

13.1 Internal and External Factors Affecting Small and Medium Enterprises

Margi Lévy and Philip Powell argued that growth is determined by a combination of the entrepreneur, strategy and the firm organization. The author also defined key influences on SMEs growth, internal factors that reveal how decisions and features effect the growth of a firm.

(a) Entrepreneurial influences

A firm’s growth is dependent on the managerial knowledge (Macpher son & Holt 2007, 172-192). Training is crucial for the productivity and quality as well as it influences the effectiveness, efficiency and motivation of the employees (Thassanabanjong et al., 2009). The SME owner has considerable personal influence over a firm’s strategies, tactics and operations to engage in decision process across the firm.

As a result, although a flat, informal organizational structure is likely to exist, decisions making tends to be quite centralized around the owner. The entrepreneurs’ personality and behavior are to be causal factors for or against growth - orientated achievement. It is characteristic of small business that power decision are centralized at the level of owner - manager, so his or her personality, skills, responsibilities, attitude and behavior will have decisive influence on business strategy. (Levy and Powell, 2005).

Market competition has a larger affect for SMEs chance of survival and uncertainty is high as most of the smaller companies tend to have smaller share of the capital. This leads SMEs to have one or two major customers and are do not have big influence on prices. Larger companies with higher market share usually determine prices. (Levy & Powell, 2005).

15.1. General Barriers and IB Strategies to Overcome

There are extensive barriers when it comes to doing business with people at the base of the pyramid. This is because of the market inefficiencies and high transaction costs that can render businesses unprofitable, particularly in the short run. For instance, customers in remote rural areas are hard to reach as the necessary infrastructure is not available. General barriers to IB models include:

• Shortages of adequate infrastructure such as roads, energy, water etc., particularly in rural areas and urban slums.

• The need to create a market (i.e. encourage demand): many goods and services are known as ‘push’ products (e.g. waste management and preventive healthcare). It is necessary to raise awareness about them in order to stimulate demand; new distribution channels must also be created.

• The lack of knowledge and skills among the poor, to act either as clients or as suppliers and employees.

• Complex or hostile regulatory or legal environments, affected by weak institutions and insufficient enforcement of rules and contracts. IB models overcome these barriers through innovation and by employing additional, targeted measures. Indeed, the strategies they use to overcome barriers to doing business with the BoP are one of the main defining features of IB models. These measures can be categorised as follows.

17.1. The Nigerian Unemployment Milieu: Control Measures taken by the Government

At this juncture, the little efforts that have been made by the government to control unemployment to an extent shall be examined. Records from the Central Bank of Nigeria (1987), show the following efforts made by the government:

1. Youths Empowerment/ employment and skills programme. This was done in terms of provided minor jobs or ‘white-colar’ jobs.

2. Agricultural programmes such as the ‘Operation Feed the Nation’ by the Obasanjo Military Administration.

3. Provision of small scale industries and graduates employment.

4. Special public works (which were temporary). Some of these efforts are still in place while others are forgotten. For example, on the pages of the Businessday Newspaper, on August 4th (pg 13), 12th (pg 49), 21st and 27th, 2009 were the following headings revealed:

Very few traditional systems have a fair level of documentations in place. Most of the little traditions, the flow of knowledge is mainly through word of mouth, however, the great traditions such as Ayurveda and Traditional Chinese Medicine do have a good level of documentation. For instance, Ayurveda means science of life in Sanskrit and aims at holistic management of health and disease. It remains one of the most ancient medical systems widely practiced in Indian subcontinent and has a sound philosophical, experiential and experimental basis541. Charak Samhita and Sushrut Samhita (100-500 B.C.) are main Ayurvedic classics, which describe of over 700 botanicals along with their classification, pharmacological and therapeutic properties542,543. A classic diagnostic text Madhav Nidana includes over 5000 signs and symptoms. During the course of evolution and years actual practice, the interpretation of such documents developed different schools of thoughts and resulted in wide variations in understandings. Similar situation also exists in other systems including TCM. These differences often raise issues related to authenticity and correctness of Traditional Knowledge (TK). Thus systematic documentation, interpretations and harmonization of concepts and practices remain a major challenge in most of the systems of TM. Many governments, professional and community organizations have undertaken such documentation and harmonization exercises. Projects like Traditional Medicine Knowledge Digital Library, AyuSoft, Triskandha Kosha and Medicinal Plants Database of FRLHT are attempting systematic documentation of Ayurveda in India544. Other databases such as The NAPRALERT (NAtural PRoducts ALERT) developed by Professor Norman Farnsworth contain bibliographic and factual data on natural products, including information on the pharmacology, biological activity, taxonomic distribution, ethno-medicine and chemistry of plant, microbial, and animal (including marine) extracts. Another project relates to the Global IP, Benefit Sharing and Traditional Medicine Database. It is being developed as a component of the Global Information Hub on Integrated Medicine from the work of the Commonwealth Working Group (CWG) on Traditional and Complementary Health Systems, now directed by the Malaysian Ministry of Health. This Information Hub is planning to create a network of legal centers, scholars and NGOs working together to develop a comprehensive legislative and policy review, information resource and exchange on issues pertaining to IP rights over traditional medical knowledge and the use of medicinal plants545. Other than such efforts, there is limited systematic documentation of TM knowledge and practices.

History and Recent Developments

Richard P. Feynman in 1959 suggested that it should be possible to build machines small enough to manufacture objects with atomic precision. His talk “There is plenty of Room at the Bottom” is widely considered to be the foreshadowing of Nanotechnology. He delivered this talk at the annual meeting of the American Physical Society at California Institute of Technology (Caltech), In 1990, a team of IBM Physicists revealed that they could write (arrange) the letter IBM using 35 individual atoms of Xenon.

In 1992 a book entitled Nanosystems: Molecular Machinery, Manufacturing and Computation was published by Eric Drexler where he outlined a way to manufacture extremely high performance machines out of molecular carbon lattice (diamondoid).

Around year 2000, federal funding for Nanotechnology in the United States began with National Nanotechnology Initiative (NNI). NNI defined nanotechnology as dealing with materials with sizes between 1 and 100 nanometers exhibiting novel properties.

The Government of India, in May 2007 launched a mission on Nano sceince and nano technology (Nano Mission) with an allocation of `1,000 crores.

Solid state materials can exists in various forms namely:

1. Single crystals (preferred for authentic characterization of structure and physical properties)
2. Polycrystalline powders that are agglomerates of large number of crystallites and are used for characterization when single crystal cannot be easily obtained
3. Nanocrystalline or nanostructured materials that posses large surface area
4. Thin films that can be grown in the best crystalline form for many applications
5. Amorphous systems that have no long-range translational order

Concepts

The concepts of development communication has now been adopted by almost all the countries of the third world. It is all about to inform, motivate and influence all sectors and levels of peoples of a developing country to use unfamiliar ideas, skills and instruments, thus adding the long neglected social component without which the process of development remain dormant. Thus importance of communication as a tool to motivate and persuade people for eliciting positive response to various developmental ideas grow manifold.

The evolution of the term ‘ development’ has had a fascinating history about itself. In its broadest sense ‘ development’ tends to be umbrella under which several phenomena - varying from human and spiritual development to economic and community development, as well as technological development have become related. Defining ‘development’ is not an easy talk. It has been interpreted in various ways by sociologists, economists and development planners. They defend the term according to their own frame of reference. Modernization, social change and enhancing quality of life are often used in one way of the other in explaining the term. In all cases development suggest some amount of improvement, self-reliance, uplift and progress as also awareness and self-awareness to some extent.

The eminent communication scholar, Everett M. Rogers, has development this process of thinking about development in this book communication and development critical perspectives (1976), as under “Development as a widely participatory process of social change in a society, intended to bring about both social and material advancement (including greater equality freedom and other valued qualities) for the majority of the people through their gaining greater control over their environment.

The new paradigm of development does not envisage the role of communication as that of magic multiplier of development, however, it is certainly envisaged to play a facilitate role in the process of development.

The word communication comes from the Latin communis meaning common. This implies that when we communicate, we are trying to establish commonality with someone through a message. Communication then is a conscious attempt to establish commonality over some idea, fact, feelings and the like with others. In essence, it is a process of getting a source and a receiver tuned together for a particular message or a series of messages.

According to Thayer (1968) there are four types of communication. They are:

Intrapersonal Communication

This refers to communicating with one’s self. It refers to organizing and converting sensory data into meaningful messages having some relevance or utility for an individual’s past, present or future behaviour. Because the psychological system of a human being is constantly engaged in making sense of its environment in the service of that orgnaism’s adaptive and goal seeking needs, the question is not whether communication is going to occur, but what communication and with what consequences. Communication is a continuous process and is determined by an individual’s take-into-account abilities and take - into - account susceptibilities. However, these take - into - account abilities are a function of the capacity of an individual’s conceptual system to ascribe meaning or significance to certain patterns and sequences of the events going on in his internal and external environment.

Intrapersonal communication is a co-function of the individual and of what is going on in his environment that has immediate relevance for him. All that we perceive and comprehend, must be perceived and comprehend through ourselves.

Introduction

In today’s world, the use of Information and Communication Technology (ICT) have become more common and part and part of human life. It plays many roles for a country’s overall growth and economic development. Among all developing countries, the presence of ICT is greatly felt in India. People here use ICT devices mainly to access and share data information available around the world from any part of the country and at any time with just one click. In the last fifteen years, India’s economic growth has been remarkable in trade and commerce, communication technologies, education, transportation, agriculture and administration mainly due to development of advanced software and service based applications. India stands as a role model for many other countries in framing ICT based policies and implementing independent strategies for global contracts (Carmel 2003; Heeks and Nicholson 2004). Since, its significance is highly realised by the Government, bureaucrats and policy makers’ efforts are now being carried out to utilize ICT tools for improving the lives of the Indian rural maases and people below poverty line.

Introduction

Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerised environment that allows people to interact with the data for appropriate purposes. The digital environment can include the Internet, telecoms and interactive digital television. No wonder it is difficult for new entrants to understand. The important concepts to hold on to are ‘interactive’ and ‘media’ across a range of ‘delivery channels’ or ‘platforms’. There are many terms used to denote the interactive nature of digital applications—multimedia, new media and interactive design are common examples. Because the interactive sector has quickly evolved through phases, the terms have often been coined to reflect a phase that then gets surpassed. A quick historical overview will give the background that causes confusion for those joining the dynamic sector.

The word Multimedia used to have a specialist connotation for the audio-visual industry. Uses of multiple or mixed media in such analogue systems as slide shows or overhead projectors were known as ‘multimedia’. But this specialist use was superseded by the arrival of digital technology. Integrated digital media was termed interactive multimedia and usually shortened to plain multimedia for convenience. The need to differentiate between analogue (linear) and digital (interactive) uses of media spawned other terms like New Media and Digital Media. The term ‘New media’ carries its own problems as the media associated with the original term are replaced with newer instances of the ‘new’. Obsolescence is endemic in the interactive arena. However, the term remains in use although Digital Media and Interactive Media are more stable terms and are being used increasingly. The term Interactive Media highlights the interactive connotation that is a key characteristic of the difference between the older style media and the new. ‘Social media’ has evolved to describe the more recent success of digital social sites such as Facebook and MySpace, and would include the phenomenon of mobile texting, especially twitter.

Introduction

e-Literacy as defined by the United Nations Educational Scientific and Cultural organization (UNESCO) refers to the awareness, skills, understanding and reflective approaches necessary for an individual to operate comfortably in information-rich and IT enabled environments. Most definitions of e-literacy or digital literacy covers three abilities

• The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information

• The ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers

• The ability to perform tasks effectively in a digital environment

To promote e-literacy, every state in India has initiated a project in their own names. For example, in Kerala the e-literacy is promoted in the name of Project Akshaya. Initially, this project was started with a noble intention of making at least one member in each of 64 lakh families e-literate. The pilot project started in Malappuram, and was inaugurated by His Excellency Dr. A.P.J. Abdul Kalam, former President of India on 18th November 2002. 100% eLiteracy was achieved in eight districts in Phase 1 and the project has been roaring success. Nowhere has such a feat been attempted or accomplished. The vision and scope of the project is beyond comparison. The operations of Akshaya as unfolded so far consist of three distinct phases. The first phase is that of enabling the masses by imparting basic skill in computer operations and making them familiar with internet. This phase is the period of eLiteracy training. In the initial phase, the Akshaya ecentre imparts basic training that not only familiarizes people with the basics and the scope of IT, but also ensures hands-on-skill in operating a computer, using the Internet etc to at least one person in the 64 lakh families in the state that makes it the largest rural eliteracy training project worldwide. Malappuram is declared as the first eliterate district in India. Malappuram and Kannur districts were already declared 100% eliterate. Kollam, Kozhikode, Thrissur and Kasaragod districts achieved eliteracy above 90%. So far around 33 lakhs beneficiaries were trained.

Introduction

The past decade has witnessed a revolution in the use of ICT in Developing countries. Many people and offices as well as rural farmers own ICT facilities such as personal computers and mobile phones. The largest increases in the use of ICT has been in mobile telephony where subscriptions in developing countries increased from about 30 percent of the world total in 2000 to more than 50 percent in 2004 and to almost 70 percent in 2007 (Cieslikowsk, Halewood, Kimura, & Zhen-Wei Qiang, 2009). While internet use has not increased as rapidly as mobile communication, it increased tenfold in developing countries in the same period (Cieslikowsk et al., 2009). Other ICT facilities such as telecast, radio FM and information centres have also increased in number remarkably during the same period. A study by Farrell & Isaacs, (2009) on ICT in 53 African countries revealed the wide use of ICT in the region with countries such as Algeria, Egypt, South Africa and Botswana leading in ICT use. In East Africa, Rwanda is probably the most advanced country in terms of ICT use with 65% of its population being covered by mobile telephony. The country has also a high level of internet use and access to television and radio broadcasts. In Kenya, Uganda and Burundi the use of ICT is also well advanced, especially for mobile phone subscribers, TV and radio listeners (Farrell & Isaacs, (2009). This high use of ICT is likely to stimulate economic development in developing countries, including the agricultural sector where a high proportion of the African population derives their livelihoods. Before 1990, ICT use in Tanzania was mainly limited to radio and landline telephones. New ICT started in the mid-1990s, and by 2001 it was estimated that Tanzania’s ICT industry had generated USD 300-350 million per year. There are now a number of ICT development initiatives in the country funded by the government, donor countries and the private sector. Such initiatives range from telecentres and mobile phones in rural Tanzania to e-Government initiatives being implemented in the major cities and towns of Tanzania.

The emphasis on greater participation of the beneficiaries in the development pro- cess on general and in message development process on general and in message development on particular has led to a reorientation on the study and operation- alization of the role of communication in development activities. There is a shift from the concept of development communication (DC) with its emphasis on top- down, big-media centered government to people communication to development support communication (DSC) focused on co-equal, little-media centered govern- ment with people communication.

A concomitant development is the emergence of a development professionals : the development support communicator, who mediates between the technical experts and their beneficiaries. This person is required to help the beneficiaries interact with the technical personnel, administrators, etc. as co-equal partners. Thus, the new horizontal axes provided by development support communicator will counter- balance the vertical axes of development communication involving the technical change agents.

Definition

• If a communication source decodes the message that he encodes, if the mes- sage is put back to his system, we have a feedback.

Berlo (1960)

• Feedback is defined as the action reaction interdependence in communica- tion.

• The return to the input of a part of the output is the feedback.

• Feedback is the reaction on the part of the receiver to a sender’s communi- cation.

Apomixis was defined by Winkler as replacement of the normal sexual reproduction by asexual reproduction, without fertilization. This definition notably does not mention meiosis. Thus “normal asexual reproduction” of plants, such as propagation from cuttings or leaves, has never been considered apomixis, but replacement of the seed by a plantlet, or replacement of the flower by bulbils are types of apomixis. Apomixis deviates from sexual reproduction in several aspects: modification or complete omission of meiosis, formation of unreduced megaspores, parthenogenetic development of embryo, and autonomous, or pseudogamous, endosperm development (Ramulu et al., 1998). Apomixis produces embryos or seed progeny that are exact genetic replicas of the mother plant. The main advantage of apomixis over sexual reproduction is the possibility to select individual plants with superior characteristics and to propagate them clonally through seeds. Apomictically produced offsprings are genetically identical to the parent plant. In flowering plants, the term “apomixis” is commonly used in a restricted sense to mean agamospermy, i.e. asexual reproduction through seeds.

Rootstocks play a very important role in propagation of plants, It may modify form or stature and adopt a variety to a soil in an incompatible climatic condition and also build up the resistance to biotic and abiotic stresses and meanwhile increase the production and productivity.

Vagaries of climate and mismanagement of soil have resulted in abiotic stresses, which in turn have lowered yield and quality production of fruits. In the course of its phylogenetic development, several fruit crops have developed various physiological and morphological mechanisms enabling plants to survive under adverse conditions. In case of fruit crops, one of the most important methods is to use rootstocks to overcome such stress conditions. However, over the years in fruit crops, the rootstocks that are present do not cater to the present day needs of pest and disease tolerance. Hence, there is an urgent need to widen the genetic base of rootstocks in different fruit crops by breeding and selecting rootstocks with desirable characteristics. It is acknowledged that the timing and intensity of the response of rootstocks to soil and atmospheric conditions are synergistically beneficial in evolving new cultivars.

Number of attempts has been made in rootstock improvement programmes all over the world. One of the methods that are being followed in perennial crops like mango is the development of large progeny population through half sib families. In this case, the female parent is common and open pollinated progeny population of varieties, in which improvement is sought, is used. Rootstocks were first used in European vineyards in the late 1800’s to combat devastating Phylloxera outbreak. Rootstock can be used to improve vigor, production and help to sustain the health and survival of fruit crops

ABSTRACT

Senna (Cassia angustifolia), a traditional medicinal crop in Tamil Nadu warrants the modern quality guidelines viz. Good Agricultural Practices (GAP) for marketing overseas. Buyers of developed countries insist on GAP and organic certification for medicinal plants. With this in view, an experiment was conducted at Medicinal Plants Unit, Botanic Garden, Tamil Nadu Agricultural University, Coimbatore to study the effect of various biostimulants on yield and yield attributing characters to standardize the biostimulant(s) for higher yield. The treatments included different concentrations of panchakavya (2% & 4%), moringa leaf extract (2 & 4%) and humic acid (0.2 & 0.4%). The field was laid out in randomized block design. Vermicompost @ 4 t ha^-1 was applied commonly to all the plots. Spraying with the above said chemicals was done at 15 days interval from 30 days after transplanting for four times. The observations were recorded for growth a yield characters and were statistically analyzed. The treatment 2% panchakavya + 2% moringa leaf extract + 0.2% humic acid recorded the highest value of growth and yield characters like plant height (44.58 cm), number of branches (6.1), number of pods (53.0), dry leaf yield (560.8 kg / acre) and dry pod yield (6. 72 g / plant).

ABSTRACT

Free radical scavenging property and antimicrobial activity of Triphala, the herbal product made of equal proportion of Terminalia chebula, Terminalia bellerica and Emblica officinalis were evaluated. Ethanol extracts of the formulation were tested for its invitro antioxidant activity by using improved ABTS radical cation decolorizing assay and invitro antimicrobial activity against Streptococcus mutans (predominantly involved in bio-film formation) by both well-diffusion and turbidity method to determine its minimal inhibitory concentration. An effort was also made to correlate its antiplaque activity using an invitro assay (where conditions kept similar to oral cavity) with Triphala and two commercial toothpastes (Colgate and Pepsodent). The ethanol extract showed significant antimicrobial and antioxidant activity. Triphala showed effective antiplaque activity when compared with the other tooth pastes. The herbal extract effectively inhibited the bio-film formation and more antioxidant activity exhibited by the extract might protect the gum cells effectively from free radicals than the commercial toothpastes, having less antioxidant activity.

ABSTRACT

Biodiversity is a major resource for drug development. Since ancient times mankind has exploited nature for all kind of useful products and enjoyed the colors, flavors and fragrances of flowers and leaves etc. The current global resurgence in the use of plant based drugs offers an ideal opportunity for the country to emerge as a major player in the herbal products market. Herbal medicines are chemically diverse and may contain thousands of bioactive compounds, which can be of immense value to the pharmaceutical industries. Since ages, herbal medicine has been a major part of traditional knowledge play an important role for identification of biological resources worthy of commercial exploitation. Origanum vulgare L. is a wild plant of Labiatae family grows widely in Ladakh region (11500 to 13000 ft). The local people of this region use this plant for various ailment and culinary purposes due to the potential of active ingredients. The present objective of this study is to isolate the thymol content, a major ingredient of O. vulgare and quantifying the same. The volatile oils were extracted through hydro-distillation and active compound was analyzed by Gas Chromatography (GC-17A Shimadzu). Our results demonstrate that the thymol content of O. vulgare from this region is 80.28% as compared to plants grown at other low altitude regions. It is well known that plants under stress respond with biosynthesis of phytochemicals to enable them to adapt to the harsh environmental conditions. Ladakh being unique in many aspects due to its geo-climatic conditions like high elevation, extreme cold, dry weather and low humidity. Plants surviving in Ladakh therefore have unique chemical composition as compared to those grown elsewhere.

ABSTRACT

According to WHO report, over 80% of the world population relies on traditional medicine, largely plant based for their primary healthcare needs. India has 15 Agroclimatic zones, 12 ecoregions and 47,000-plant sp. and is one of the 12-mega biodiversity centres. The Indian Systems of Medicine have identified 1500 medicinal plants, of which 500 species are used in the preparation of commercial drugs. These medicinal plants contribute to 80% of the raw materials used in the preparation of drugs.

Introduction

Solanum trilobatum L., an important medicinal plant, belonging to Solanaceae is widely distributed in South Asia and has been used in Indian traditional medicinal systems of Siddha and Ayurveda. The members of Solanaceae accumulate steroidal alkaloids based on a C₂₇ cholestane skeleton, e.g. solasodine and tomatidine. Recently, mixtures of solasodine glycosides have been successfully used for the treatment of certain human skin carcinomas (Cham, 1994). Solasodine glycosides have antineoplastic activity in cell culture, animals and in humans (Cham and Daunter1990). It has been demonstrated that specific endogenous lectins which are present on the plasma membranes of susceptible cells recognize and bind the sugar moiety of the solasodine glycosides and the glycosides are subsequently internalized and cause cell death (Cham and Daunter1990). Hence the present study was undertaken to isolate the solasodine from S. trilobatum.