eChapters

Abstract
Aquaculture has emerged as a key solution for meeting the rising global demand for aquatic food products, contributing significantly to food security. However, its rapid growth faces significant challenges from climate change, including rising temperatures, ocean acidification, extreme weather events, and habitat degradation, which threaten production systems and the livelihoods dependent on them. This chapter explores the role of regulatory frameworks in mitigating climate impacts, promoting sustainability, and enhancing resilience in aquaculture. It emphasizes the importance of integrating aquaculture into national and global climate adaptation plans, adopting ecosystem-based approaches, and fostering innovative practices like integrated multi-trophic aquaculture (IMTA) and cultivating climate-resilient species. The chapter highlights the need for advanced tools, such as climate monitoring systems and genetic advancements, to mitigate risks while ensuring resource efficiency and productivity. Addressing barriers like complex governance structures and limited resource access is essential for effective policy implementation, particularly in vulnerable regions. By combining robust legal instruments, technological innovations, and community-based governance, aquaculture can transition toward a sustainable and climate-resilient future, ensuring long-term environmental health, economic stability, and social equity while continuing to play a vital role in global food systems.
Keywords: Rising temperature, Salinization, Ocean acidification, Resilient aquaculture and Climate adaptation

This guidance explains when a botanical drug may be marketed under an over-the-counter (OTC) drug monograph and when FDA approval of a new drug application (NDA) is needed. In addition, this document provides guidance to sponsors on submitting investigational new drug applications (INDs) for botanical drug products, including those botanical products (or botanicals) currently lawfully marketed as foods and dietary supplements in the United States. This guidance also discusses several areas in which, because of the unique nature of botanicals, FDA finds it appropriate to apply regulatory policies that differ from those applied to synthetic, semisynthetic, or otherwise highly purified or chemically modified drugs (including antibiotics). In particular, the guidance states that applicants may submit reduced documentation of preclinical safety and of chemistry, manufacturing, and controls (CMC) to support an IND for initial clinical studies of botanicals that have been legally marketed in the United States as dietary supplements or cosmetics without any known safety concerns.

I. CHALLENGES TO CYBERSPACE

The problems and prospects of copyright and information technology need to be deliberated in the context of present day jurisprudence. The subject is referable to the extensive use of information technology all over the world which has resulted in enhanced efficiency, effectiveness and optimum use of resources. The copyright law is concerned with the negative right of preventing copying of the physical material in the field of literature and arts. Trade and Merchandise Marks Act protects the patent, trade mark and design giving the registered proprietor an exclusive right to the registered material. The prohibition contained in rights in patent and copyright extend to the unauthorised manufacture or reproduction, so long as the exclusive right rests. Copyright has been held to be not the mere creature of the statute but a natural and civil right. The moral basis of the copyright is that the man is entitled to the fruits of its mental faculties as much as he is entitled to the fruits of his mechanical labour. The law rests on the English Commandment - thou shall not steal. It does not permit one man to make a profit and appropriate himself what has been produced by the labour, skill and capital of another. Blackstone in his commentaries Vol.II at page p.406 has stated:

There is still another aspect of property and this is the right which an author may be supposed to have in his own original literary compositions: so that no other person without his leave may publish or make profit of the copies. When a man by the exertion of his rational powers has produced an original work, he seems to have clearly a right to dispose of that identical work as he pleases and any attempt to vary the disposition he has made to it appears to be an invasion of that right.

INTRODUCTION

The current food crisis has put the agriculture production on a tight leash, not allowing the producers any lassitude whatsoever. Even though we have outgrown from our ‘ship to mouth existence’; our least negligence can torpedo our efforts to maintain the steady state of progress achieved in food grain production. Around 35% of what is produced is lost due to pest and diseases. In this situation, plant protection assumes significance. Unfortunately our plant protection regime begins and ends with pesticides. It is the default option in the plant protection menu and all the other options more or less remain defunct and unused. Even though, our major thrust areas of plant protection are promotion of Integrated Pest Management: ensuring availability of safe and quality pesticides for sustaining food production from the ravages of pests and diseases, streamlining the quarantine measures for accelerating the introduction of new high yielding crop varieties, besides eliminating the chances of entry of exotic pests; we remain largely insulated from these aspects in IPM.

With the Globolization and liberalization in International trade of plants and plant material in the wake of Sanitary and Phytosanitory (SPS) Agreement under WTO, the plant quarantine measures have become more imperative. Liberalization of trade policies have helped the world agriculture trade to prosper which is key sector for many countries like India whose economies are dependent on agrarian industry. But the likehood of the presence of disease/pest inherent in the import material can very well geopardize the trade. Activities are meant to help agricultural development and Plant quarantine service are charged with the responsibility of preventing the entry of hazardous pests, pathogens and weeds, but to deny entry of valuable genetic re-sources would be against national interest. These activities are meant to help agricultural development and they are complementary to each other and therefore are necessary, and we on our parts need to be fairly vigilant. As has been very truly said-An ounce of prevention is worth a pound of cure.

Plant Quarantine
The term ‘Quarantine’ is derived from the Latin word quarantum, meaning 40. It refers to the 40 days period of detention of ships from countries with bubonic plague and cholera in the Middle Ages. The first such quarantine was imposed in Venice in 1374.Present quarantine laws now include plants. Plant quarantine , restrict entry of plants, plant products, soil, cultures of living organisms, packing materials, and commodities, as well as their containers and means of conveyance to protect agriculture and the environment from avoidable damage by hazardous organisms.They exclude dangerous organisms while permitting plants and plant products to enter. The term exclusion convey this objective more clearly than plant quarantine. Exclusion relates to keeping organisms out; plant quarantine relates to keeping plants out.
In strict sense ‘Plant Quarantine’ refers to the holding of plants in isolation until they are believed to be healthy. Now, broader meaning of the plant quarantine covers all aspects of the regulation of the movement of living plants, living plant parts/plant products between politically defined territories or ecologically distinct parts of them. Intermediate quarantine and post entry quarantine are used respectively to denote the detention of plants in isolationfor inspection during or after arrival at their final destination.

Ministry of Environment & Forests Notification

New Delhi, the 5th December, 1989

Rules for The Manufacture, Use, Import, Export and Storage of Hazardous Micro Organisms Genetically Engineered Organisms or Cells
(To be notified under the EP Act, 1986)
G.S.R. 1037(E) : In exercise of the powers conferred by sections 6, 8 and 25 of the Environment (Protection) Act, 1986 (29 of 1986) and with a view to protecting the environment, nature and health, in connection with the application of gene technology and micro-organisms, the Central Government hereby makes the following rules, namely:-

Toxicological screening is essential for the development of new drugs (ND) and exploring the therapeutic potential of existing compounds.While animal testing is still regarded as the “gold standard” in traditional toxicity assessments, there is a growing need to transition towards alternative methods for drug safety testing. This shift is driven by the emergence of cutting-edge technologies and the adoption of the 3Rs principle (replace, reduce, refine) which emphasizes animal welfare.Routine in vitro safety screeningalong with GLP (Good Laboratory Practice) and non-GLP toxicity testing follow regulatory frameworks established by agencies such as the FDA (Food and Drug Administration), ICH (International Council for Harmonization)and EMA (European Medicines Agency) (Tang et al., 2023).In recent years, there has been a shift towards enhanced safety screening during the lead optimization stages of drug discovery. Regulatory toxicology testing plays a pivotal role in determining the potential risks associated with new drug compounds and ensuring their safety before they can proceed to human clinical trials and, ultimately, be marketed to the public.

ABSTRACT

North-Western Himalayas have a large area which are degraded and bouldry. Such areas are not fit for crop production. These areas are generally kept unutilized and hence are invaded by uneconomic and invasive species. These lands can be brought under production though establishment of silvipastoral system which has a potential of fodder, fuel and timber production besides conserving natural resources. The paper discusses the techniques of establishment, management and production potential of silvipasture systems in north-western Himalayas.

Aim

To know the method of rehabilitation of downed animal within exercise wheel cart.

Indication

Irreparable trauma to vertebral column,permanent paralysis, downed animal.

Objective

The poor quality of Plaster Of Paris makes the cast weak. For its strengthening, 4pieces of padded green bamboo splints are placed within POP cast along its four sides.

Requirements

4 green bamboo splints which are padded soft at both the ends

Purpose

To strengthen gum bandage in order to keep the fracture perfectly immobilized.

Materials required

Soft cotton padding, Adhesive gum, netted bamboo with soft padding, retention ligature.

India has witnessed tremendous increase in the production of horticultural crops especially fruits since independence. Due to specialized scientific interventions and application of latest research tools, the country is now among the top fruit producing countries of the world ranking second next only to China. However, the productivity has still remained low as against area under the fruit cultivation. Several neglecting issues related to the production technology have remained unattended so far. The old and senile orchards are now reverting towards a declining trend of production because of plant age factor, non-compatible varieties and poor canopy management (Baba et al., 2011).

In the recent past declining productivity of old and dense orchards existing in abundance has become a matter of serious concern for the orchardists, traders as well as scientists. In India 30-35 per cent area under fruit crops is occupied by old, dense and diseased orchards. For overcoming the problem of unproductive and uneconomic orchards existing in abundance, large scale uprooting and replacement with new plantations (rehabilitation) will be a long term and expensive strategy. Therefore research efforts were initiated to standardize a technology for restoring the production potential of existing plantations by a technique called Rejuvenation. The term ‘Rejuvenation’ means renewal or making new or young again. As applied to the orchard tree it would mean restoring the productive capacity of the fruit trees. The meaning of ‘Rejuvenation’ according to Chamber’s dictionary is ‘to recover youth character or to grow again’. Obviously, this would apply to those plants which have attained a stage where they are no more profitable from the grower’s point of view.

18.1 INTRODUCTION

The decline in productivity of old and senile orchards existing in abundance has become a matter of serious concern for the orchardists, traders as well as scientists. In India 30-35% area under fruit crops is occupied by old, senile, and pest-and-disease- affected orchards. For overcoming the problem of unproductive and uneconomic orchards existing in abundance, large scale uprooting and replacement with new plantations will be a long term and expensive strategy. Thus, rejuvenation of old and senile orchards is a good alternative.

Pruning in young tree during initial stage help to form a strong frame work for better growth and development of the tree. However, on long term way, the tree becomes huge with gigantic canopy results in to problem of majority of agronomic operation, plant protection and harvesting of crop. Top working provides an opportunity to control the growth of tree and makes the tree productive with manageable canopy, in old and senile orchards.

Top working is a technique evolved to rejuvenate the unproductive and senile cashew trees. Poor yielding trees of 5-15 years of age can be successfully rejuvenated by top working. The unproductive trees are to be headed back to a height of 1.00 m from the ground level in October-November. The stem should be sawed off to avoid stump splitting. Soon after beheading, the stumps and cut portions should be given a swabbing with carbaryl 50% WP (50 g each per litre of water) or Bordeaux paste. Sprouts emerge 30-45 days after beheading. Sprouting will be profuse in young trees. So, it is better to keep only 4-6 healthy shoots on beheaded tree spreading in all directions and similarly the sprouts which come out from ground level (most probably water shoots) also removed frequently. On 30-45 day old shoots, graft scions of high yielding varieties following soft wood grafting technique. On each tree, 4-6 grafts are to be done to ensure at least 3-4 successful grafts per tree. The best season for grafting is March-April. Thinning of the extra shoots arising from the stumps should be done to obtain better growth of the grafts. Removal of sprouts below the graft joint and removal of polyethylene strip from the graft joint should be done. Top working is simple and can be done by farmers themselves after getting proper training. The top worked trees start yielding right from the second year of top working. Early bearing can be treated as one of the best advantages of this technique. The major disadvantage associated with top working is the huge casualty of trees due to stem borer attack. Intensive care and management to ward off stem borer is essential. As such adoption of top working on a larger scale would be difficult.

9.1 Introduction

India is a vast country and is gifted with a variety of soils and climates. Thus, almost all kinds of fruits can be grown successfully in this country. It is a matter of great surprise that in spite of provision of adequate resources, the per capita consumption of fruits here is perhaps one of the lowest in the world.

The existing orchards are not able to meet the present requirements of the country. Poor selection of planting material, haphazard plantation and poor management has made many orchards uneconomic. The term ‘Rejuvenation’ means renewal or making new or young again.

As applied to the orchard tree it would mean restoring the productive capacity of the fruit trees. The meaning of ‘Rejuvenation’ according to Chamber’s dictionary is ‘to recover youth character or to grow again’. Obviously, this would apply to those plants which have attained a stage where they are no more profitable from the grower’s point of view.

India has achieved tremendous increase in horticulture production after independence. Adoption of several production technologies developed by several agricultural universities across the countries boosted the production of the horticulture sector both by increasing area under various fruit crops as well as by elevating productivity. Though the country has acquired second position in world fruit production; the productivity is less than many under developed countries.Several reasons can be attributed for declining productivity; few of them are enlisted below.

• Cultivation of old and less bearing varieties
• Improper and unscientific management of fruit crops
• Large number of old and senile orchards with declining productivity
• Problems in flowering and fruiting due to aberrant climate especially during flowering and fruiting

The decline of productivity and health of the tress may be due to faulty management i.e. unsuitable site and climate, cultivation of intercrops, inadequate nutrition, improper planting, undesirable planting materials, incidence of insect pest and disease and other biotic and a biotic stresses. The decline of trees are characterized by sparse appearance, yellowing and different type foliage symptoms, undergrowth and sickly appearance, dried-up top growth with small and less number of fruits. The branches of trees start to die from the top to downwards, ultimately resulted poor quality fruits. Such type of decline may be seen in whole orchards, on in a single tree or patches. Senile orchards with poor productivity are now a common problem in temperate, tropical and subtropical fruits. Since most of the fruit trees has long juvenile period, hence going for replanting, rejuvenation may be better option to convert sick tree into productive ones.

Previous Year Questions

1. What are the different ‘National Dietary Guidelines’ of India? What is your opinion on balanced diet of Indians? (20M, CSE 2021)

2. Classify foods on the basis of their function. Write down a balanced diet for a sedentary man & woman in India (10M, CS 2023)

National Dietary Guidelines

Recommended dietary allowance (RDA) is defined as “the nutrient present in the diet which satisfies the daily requirement of nearly all individuals in a population”.

The following graph is a visual representation of how plant growth and/or yield is affected by nutrient concentrations

Introduction

The Wadi project mainly involves development of orchard (locally known as Wadi) on degraded lands. Mango, Cashew, Guava, Custard apple, Aonla, Lemon, Sapota and Drumstick are the major fruit crops that are cultivated by the tribal through Wadi project. Wadi is a comprehensive project for improving living standards and socio-economic condition of tribal families in remote areas. Acceptance of new idea is not a unit act but a complex process which involves a series of thoughts and actions. In other words, it is known as mental process through which an individual passes from first hearing about an innovation to final adoption. The components of Wadi project so far developed in recent has been for increasing the agriculture and horticulture production and productivity hence, it requires proper adoption by the tribal beneficiaries for production. Unless the components of Wadi project are properly adopted to larger extent by the tribal beneficiaries, the desired target cannot be achieved. The study was undertaken on following objectives.

Objectives

1. To study extent of adoption of components of Wadi project.

2. To study component wise adoption of Wadi project by the tribal beneficiaries.

3. To study relationship between profile of the tribal beneficiaries and adoption components.

Introduction 
Crop-weather models are sophisticated constructs, meticulously designed to replicate the dynamic and intricate interplay among atmospheric conditions, complex soil processes, nuanced plant physiology, and the decisive influence of human management interventions. The agricultural system is a prime example of a highly interconnected and non-linear system, where changes in one component can ripple through and affect many others, often with time lags and feedback loops. To truly comprehend, effectively design, rigorously develop, and clearly communicate the inner workings of such multifaceted simulations, relying solely on dense textual descriptions or abstract mathematical equations can prove daunting and often insufficient. This is precisely where relationship diagrams emerge as indispensable tools. At their core, relationship diagrams are powerful visual representations that translate the abstract scientific concepts and mathematical formulations embedded within crop-weather models into intuitive graphical formats. They are essentially the architectural blueprints and flowcharts of these complex systems, allowing us to see, rather than just read, how various components of the agricultural ecosystem interact. Imagine trying to understand the intricate wiring of a skyscraper or the precise movements of a symphony orchestra purely from a written description; diagrams provide the essential visual mapping that brings clarity and coherence to complexity. These diagrams are not mere aesthetic additions; they are fundamentally required because of the inherent complexity and interdisciplinary nature of crop modeling. They bridge critical gaps: Bridging Disciplinary Gaps: Agricultural system modeling brings together experts from diverse fields – agronomists who understand plant responses, meteorologists who provide weather insights, soil scientists who grasp soil physics and chemistry, and computer scientists who implement the models.

Arthropods occur up to the height of over 6,080 meters on land and up to the depth of about 59,728 meters in water. Different arthropod species are adapted for living in air, on land, in soil and in fresh, brackish or salt water.

Many insects are economically important for being pests of crops, stored grains, stored food, household goods and clothing etc. Some insects and arachnids are in one way or the other responsible for certain diseases of crops, domestic animals and human beings. Some arthropods, on the other hand, such as crabs, lobsters, prawns and shrimps form a part of human diet while, small sized crustaceans are staple food for fishes. Many parts of the world have witnessed some insects and spiders eaten by many land animals including man.

Insects share many characters with other arthropods, but the other arthropods have not been able to exploit these to the extent insects have evolved. The presence of functional wings is a very important character which insects do not share with other arthropods, that is why insects have distinct advantage over other arthropods in their struggle for existence and dominance. A comparative account of Insecta and other arthropod classes is given in Table 1.

Abstract

Production technology has been worked out for crops and several inputs have been recommended which are to be applied in proper quantity at most suitable time to get the maximum return. Nutrition in the form of fertilizers is a must. However, injudicious use of agro-chemicals has resulted in diseases called ‘iatrogenic plant diseases’. Under the circumstances it is important to know the relationship between soil nutrients and plant pathogens which are causing the diseases of economic importance. Author has given adequate emphasis to micronutrients as at a very minor quantity they reduce the disease to an acceptable level. He has also discussed in detail about all the major and minor nutrients required by the plants and how their deficiency or over doses affect the plant pathogens and in turn the diseases.

Keywords:  Soil nutrients, plant pathogens, diseases, relationship

Abstract

Among different acaricides evaluated, propargite (0.0285%) provided maximum control (98.6%) followed by fenzaquin (0.0025%) with 97.2 per cent control. Both propargite and fenzaquin were effective even 14 days after spray giving 71.0 to 80.6 per cent control. Horticultural mineral oils (1.0 %) were also effective and provided 87.7 to 93.8 per cent mortality of the pest after 24 hours of spray, however, their efficacy declined after 14 days of spray to 43.2 to 60.1 per cent. It was concluded that propargite (0.0285 % and 0.057%) and fenzaquin (0.001% and 0.0025%) provided effective control beyond 15 days of spray. Horticultural mineral oil treated plants, however, needed to be retreated in about 15 days.

When Allele Frequencies Stay Constant

The Importance of Knowing Allele Frequencies

Population genetics concerns the study of allele frequencies in a population.

Genes in a population comprise the gene pool.

Gene flow is movement of alleles between populations.

Microevolution reflects changes in gene frequencies in populations, which can be traced using the Hardy-Weinberg equation.

Allele frequencies are affected by mutation, migration, genetic drift, selection, and non-random mating.

Release agents are used to grease equipment used for manufacturing certain types of sugar confectionery for easy removal of the sweet.

High-viscosity, purified mineral oil is most commonly used material suitable for all sweet manufacturing purposes. Mineral oil is neutral in taste and has little odour. It should be used carefully: there is a legal limit of 0 2% in the United Kingdom.

Acetylated mono-glycerides have excellent release properties. A number of alternatives based on vegetable oil are available, but the development of rancidity on the film surface on the sweets during storage is the major difficulty in the use of vegetable oil

The practice of official release of cultivars in India started in October, 1964 with the formation of the Central Variety Release Committee (CVRC) at the Central government level and State Variety Release Committee at State Government level. The Central Variety Release Committee functioned up to 1969 when its functions were taken over by the Central Seed Committee (CSC) established under the Seeds Act, 1966. The Central Seed Committee later on bifurcated CVRC and constituted (i) a Central Sub-Committee on Crop Standards Notification and Release of Varieties for Agricultural Crops and (ii) a Central Sub-Committee on Crop Standards Notification and Release of Varieties for Horticultural Crops to discharge the functions of release/notification, provisional notification and de-notification of cultivars at Central level for field and horticultural crops respectively. State Seed Sub-Committees (SSSC) were asked to discharge similar functions for release at State level. Central Sub-Committee on Crop Standards, Notification and Release of Varieties for Agricultural Crops is responsible for release and notification of field crops. This committee is chaired by ICAR-Deputy Director General (Crop Science). The members are drawn from Directors/Crop Coordinators of ICAR, Directors Agriculture from States, Directors Seed Certification Agencies, Managing Directors of State Seed Corporations, Representatives from Private Seed Companies, etc. 

Varietal release and notification comes under the purview of the Seeds Act which aims to provide for regulating the quality of certain notified seeds for sale and for marketing and for the matters connected therewith. Released and notified varieties are offered for seed certification by the seed certification agencies which ensure that the varieties under certification meet certain prescribed field and seed standards failing which they stand to be rejected during the process of seed certification.

Varietal release and notification comes under the purview of the Seeds Act which is intended to provide for regulating the quality of certain notified seeds for sale and for marketing and for the matters connected therewith. Released and notified varieties are offered for seed certification by the seed certification agencies which ensure that the varieties under certification meet certain prescribed field and seed standards failing which they stand to be rejected during the process of seed certification. This ensures seed quality and its availability to the farmers.

Purpose of Release

The purpose of Release of cultivars is to introduce the newly evolved varieties to the public and the farmers in particular for general cultivation in the region for which the variety is released and notified ensuring availability of seed of varieties according to their suitability and adaptation and avoiding mismatch. In other words, release of a cultivar is in the nature of a recommendation to the farmers for its adoption. Therefore, notification of a variety is linked to the release of a variety, though the release process itself does not have statutory cover.

Introduction
A breeding value is essentially the additive effect of a trait of interest that can be passed on stably to offspring. In artificial selection, the breeding values of the genotypes are determined. Hence, the key question is how to quantify the breeding value of a genotype for a phenotypic trait of interest that is part of a breeding program. As part of the process of breeding livestock, the estimated breeding value (EBV) is predicted based on a model that relates the phenotype over a population of genotypes with their pedigree information by using the best linear unbiased prediction (BLUP). Nevertheless, this method is not feasible for populations with no pedigree information or a complex population structure, which is typically the case in plant breeding when there are no pedigree records. With genomic selection (GS), this problem is addressed by determining the genomic estimated breeding value (GEBV), which addresses the problem by using genome-wide markers and combining them with various machine learning approaches in order to estimate the breeding value (Meuwissen et al. 2001). It is for this reason that the GS models are developed in a training population that is both genotyped and phenotype. GS model that has been created can be used for predicting phenotypic traits in unseen genotypes as well as for genotype selection in another population, called the breeding population (testing population) that has genotyped data only. The GS procedure described here can be applied to predict phenotypic traits for inbred as well as hybrid populations. As a result of this procedure, GS cuts in half the time it would take for a breeding cycle to be completed in order to develop new cultivars. All GS approaches rely on a method that is statistical in nature as they use a mathematical relationship between genotypic and phenotypic data in order to predict genotypes values.
Genetic improvement of crops has been a cornerstone of agricultural development, making a significant contribution to the food security and economic growth of the global economy. Plant breeding poses a great deal of challenge when it comes to selecting the best individuals. The use of visual selection has not yielded the desired genetic gain compared to the results derived from the estimation of breeding values.

Introduction

Advertising is a crucial component of marketing that helps businesses communicate their brand message, build awareness, and drive sales. It serves as the bridge between companies and consumers, facilitating informed decision making. In today’s dynamic global and Indian markets, advertising plays an indispensable role in shaping consumer perceptions and preferences.

The Role of Advertising in Marketing

Advertising acts as a powerful tool for businesses to create brand identity, differentiate themselves from competitors, and connect with target audiences. Key roles of advertising in marketing include.

Introduction
Advertising is a crucial component of marketing that helps businesses communicate their brand message, build awareness, and drive sales. It serves as the bridge between companies and consumers, facilitating informed decisionmaking. In today’s dynamic global and Indian markets, advertising plays an indispensable role in shaping consumer perceptions and preferences.
The Role of Advertising in Marketing
Advertising acts as a powerful tool for businesses to create brand identity, differentiate themselves from competitors, and connect with target audiences. Key roles of advertising in marketing include.
1. Brand Awareness and Recognition: A well-executed advertising campaign ensures that consumers recognize and recall a brand. Global brands like Coca-Cola, Nike, and Apple have leveraged advertising to establish a strong brand presence. In India, Amul’s iconic advertising campaigns have built an enduring brand image.

Introduction
Advertising is a crucial component of marketing that helps businesses communicate their brand message, build awareness, and drive sales. It serves as the bridge between companies and consumers, facilitating informed decisionmaking. In today’s dynamic global and Indian markets, advertising plays an indispensable role in shaping consumer perceptions and preferences.
The Role of Advertising in Marketing
Advertising acts as a powerful tool for businesses to create brand identity, differentiate themselves from competitors, and connect with target audiences. Key roles of advertising in marketing include.
1. Brand Awareness and Recognition: A well-executed advertising campaign ensures that consumers recognize and recall a brand. Global brands like Coca-Cola, Nike, and Apple have leveraged advertising to establish a strong brand presence. In India, Amul’s iconic advertising campaigns have built an enduring brand image.
2. Product Promotion and Sales Growth: Advertising directly influences consumer purchasing decisions. Promotional campaigns, discounts, and

SUMMARY

The vast amounts of biological data generated from various studies have become the cornerstone of bioinformatics. The very first challenge of this enormous data is to store and handle this large volume of information through the establishment and use of computer databases. These data describe a unique array of information on biological entities such as DNA, protein and other molecules. However, still a large amount of data remains hidden which needs to be explored by accessing these data from databases.

Biological databases play a vital role in the biological research from the fundamental molecular biology to the applied areas of biology viz. medicine, agriculture, biochemical industries etc. This chapter introduces some basic concepts related to databases such as features, construction and classification of biological databases, submission and retrieving of data from biological databases.

Introduction

Climate change is a statistically significant variation in either the mean state of the climate or in its variability, persisting for an extended period (typically decades or longer). Warming of the climate system is unequivocal, as is now evident from observations of increases in global average air and ocean temperatures. Eleven years from 1995-2006 rank among the twelve warmest years in the instrumental record of global surface temperature (since 1850). The 100-year linear trend (1906-2005) of 0.74 [0.56 to 0.92] °C is larger than the corresponding trend of 0.6 [0.4 to 0.8] °C (1901-2000) and over the 21st century average temperature of earth surface is likely to go up by an additional of 1.8-4°C (IPCC, 2007). This temperature increase can be attributed to the altered energy balance of the climate system resulting from changes in atmospheric concentrations of the green house gases (GHGs). Among the principal components of radiative forcing of climate change, CO₂ has the highest positive forcing leading to warming of climate. CO₂ has the least global warming potential among the major green house gases but due to its much higher concentration in the atmosphere; it is the major contributor towards global warming and climate change. Agriculture sector in India contributes 28% of the total GHG emissions (NATCOM, 2004). The global average from agriculture is only 13.5% (IPCC, 2007). In future, the percentage emissions from agriculture in India are likely to be smaller due to relatively much higher growth in emissions in energy-use transport and industrial sectors. The emissions from agriculture are primarily due to methane emissions from rice fields, enteric fermentation in ruminant animals and nitrous oxides from application of manures and fertilizers to agricultural soils (NATCOM, 2004).

1. Introduction

The technology is a part of dynamic environment which has brought a lot of change in styles and pattern of various fields. Out of this education is also one of the integral parts. Technology has brought immeasurable effect in the f ield of education. E-learning consists of various types of facilities such as audio and images delivers text animation etc. E-learning process involves many types of local networks or the internet basis learning. E-learning has made learning and developmental activities so frequent which leads to easy access to required information. E-learning is a way of creating knowledge and circulating the same where teacher plays a vital role. The basic objective of e-learning is exploring and adding essential knowledge.

Abstract

Workplace has become more and more complex due to tremendous pressures and high expectations and it poses heavy demand on the managers and leaders to exhibit their emotions smartly and intelligently. Thus, in the present scenario social and emotional competencies are considered as very important ingredients of individual’s efficiency and effectiveness at workplace. Emotional intelligence is the ability to sense, understand, value and effectively apply the power and access of emotions as a source of human energy, information, trust, creativity and influence. Present chapter elucidates different models of emotional intelligence and role of culture and sociological factors in defining emotional intelligence.  It also explains the four cornerstone model of emotional intelligence. These four cornerstones made emotional intelligence moved out of the preview of psychological analysis and philosophical theories into the domain of direct knowing, exploration and application. These are emotional literacy, emotional fitness, emotional depth and emotional alchemy, which are significant in the organizational context. Finally chapter describes about different measures of emotional intelligence.

Introduction

In India, the history of agriculture dates embarrassed to Indus natural depression Civilization Era and even before that in some locations of Southern India. Today, India ranks more familiarized in surface area output. Agriculture and related sectors like biology and fisheries accounted for 137% of the value concerning 500^th of the manpower in 2013. The livelihood buildup of agriculture to India’s value is steady breakdown with the country’s broad-based livelihood growth. Still, agriculture is demographically the broadest and highest livelihood across and plays a strong role within the all-inclusive socioeconomic attachment of India. India exported $38 billion service of scientific discipline on-line symbols, authentic it the seventh larger scientific discipline business person used to and therefore the sixth larger web businessperson, plenty of its agriculture exports serve developing and developed nations as in 2013. Indian agricultural/horticultural foods squarely determined and exported to further more than 120 countries, primarily within the geographical area, environmental region, SAARC countries, the EU and United States. As per FAO (2010), agriculture statistics India is that the world’s larger agent of in great quantity of fruits and vegetables, milk, spices, base crops that as jute, staples as millets and vegetable oil seed. India is that the further larger agent of wheat and rice in the world.

India stratified within the world’s five larger producers of over 80^th of scientific order ending things, as well as in large numbers banker’s invoice crops feels affection for unusual crops including cotton, in 2010. India is one in every of the world’s five larger producers of farm animal including dairy products and plenty of meat, with one in every of the quickest advanced rates, as of 2011.

Introduction

Food safety and quality are the prime concerns in a global food supply chain. With the globalisation and advancement in the technologies, the global agricultural system transformed to a stage where food standards and international trade work hand-in-hand to promote food safety. The key drivers for this change in food regulations include digital technologies, novel food processing technologies, product labelling, marketing trends, e-commerce, etc. International trade in food sector is governed by the agreement on the application of Sanitary and PhytoSanitary Measures (SPS) and Technical Barriers to Trade (TBT). The agreements allow member nations to impose all measures or standards to protect human, animal, plant life and health, harmonize with the international standards, environmental protection, protection of consumers against deceptive practices and prevention of unjustifiable barriers to international trade.

In general, the developing countries have negligible contribution in the international trade. There are instances where the quality attributes of the commodities do not meet the required parameters as envisaged by the international market. Various issues associated with the product rejection on the basis of food safety and health standards are a matter of concern today rather than before. Hence, United Nations FAO and WTO urged the active involvement of the developing countries in the food standard setting processes in Codex Alimentarius as well as in SPS and TBT Committees. This will ensure harmonisation of food quality standards and traceability for rapid response to food borne disease outbreaks. Governments and local authorities shall intervene in the market place in setting technical regulations; and sanitary and phytosanitary measures which in turn will encourage the food processing companies around the world to implement food safety management systems to ensure the production and distribution of safe foods.

ABSTRACT

Nowadays it is very important to evaluate research publications. They are evaluated by impact factors and citation indices. The research value of an author and journal is ascertained from several citation indices, from which it is known that what Impact of a research publication is in market. The h index is based on diagnostic importance or productivity so it confers a delegate index of scientific result. The h-index is used to measure of published work of a scientist or scholar as well as also assess the achievement of research groups. The present paper describe about the h-index. Specifically, it explains its origin, advantages, and disadvantages and how calculates individual’s h-index in different databases.

Keywords: Citation, Impact, H-Index, Research productivity, Scientific publications.

It is crucial to understand that our entire health and wellbeing depends centrally on our mental health. A broad spectrum of mental health issues that impact our mood, thoughts and behaviours may lead to stress, sadness, anxiety inappropriate eating disorders, addictive behaviours and many more. People occasionally face mental health issues, but when persistent symptoms impair functioning and cause regular stress, a mental health concern turns into a mental disease. It also affects how we respond to people, deal with stress and make decisions.
From infancy to adolescence mental health is very crucial for healthy development as it lays the foundation for development of positive social, emotional, cognitive and communication skills and behaviours in young people and that boost the mental health and wellbeing in later life.
Why Is Mental Wellbeing Important?
According to estimates from the World Health Organization, 20% of young people suffer from mental problems and the incidence are growing faster (World Health Organization). Greater numbers signify a greater effect and are more serious. Globally, mental, behavioral and neurological disorders are predicted to account for nearly 15% of disability-adjusted life years by 2030; number of years that an individual was “lost” to living with the aftereffects of a certain disease or lived with a handicap. However, the prevalence pattern varies among high, middle and low-income countries (Prince et al., 2007).

I. INTRODUCTION

Procedural remedies for the infringement of one’s right are not enough by themselves unless they result in some reliefs of substantive nature whereby it can reasonably be said that these reliefs, temporary or permanent, as the case may be, are enough in the circumstance to make good or, say, compensate the genuine loss of the aggrieved party to an infringement suit. The substantive remedies available to a successful plaintiff at any stage in any suit for patent infringement could, however, be derived from the express as well as by necessary implication of the provisions of the Patents Act, 1970 dealing with the “Reliefs in suit for infringement”. Its Sec. 108 declares in terms quoted below:

On August 6, 1945, the most dreadful among the weapons of mass destruction – the atom bomb – was dropped in the civilian area of Hiroshima. Three days later, another atom bomb was dropped in Nagasaki. In July 1955, Bertrand Russell and Albert Einstein issued their famous manifesto seeking the abolition of nuclear weapons and appealing to all inhabitants of Planet Earth:
 
Remember your humanity, and forget the rest. If you can do so, the way is open to a new Paradise; if you cannot, there lies before you the risk of universal death.

In 1957, the Russell-Einstein Manifesto led to the birth of the Pugwash Conferences on Science and World Affairs, an organisation devoted to the causes of ending the nuclear peril and reminding scientists of their ethical responsibility for the consequences of their discoveries, particularly in the area of nuclear threat to human survival.

The Late Dr. APJ Abdul Kalam is described as a great patriot, visionary leader and the 11th President of India ( 2002 – 2007 ). The country would have celebrated his 84th birth day on 15th October 2015. To many like me, he was the most ideal role model that the youth of India needed, in recent time. He emerged as a complete human-being who touched the lives of people.

My first meeting with him was when he visited IPCL in eighties - as the DRDO Chief to discuss about Carbon Fiber and Composites. I was heading GSFC’s R&D Centre and other facilities like engineering plastic Nylon – 6 and their Composites and hence was invited to join the discussions. That interaction left a strong impression in my mind. Later when I became Vice Chancellor of Gujarat Agricultural University, I had many more opportunities to meet him and was often surprised at his deep rooted interest and knowledge in every sphere of Science & Technology. Subsequently, to my delight, I received an invitation from his office on the eve of 26th January evening - at home with the President and later was given more time for a one-to-one meeting the next day. Walking across the corridors of the Rashtrapathi Bhavan, the atmosphere looked rather formal and uneasy for me, but, as I was ushered into his room, I saw Dr. Kalam wearing his favourite blue shirt and smiling. He moved forward and greeted me with the same friendliness and warmth. As we started talking about Agriculture scenario, the work I was planning and the future prospects, I marveled at his understanding and insight and left the room truly inspired. 

The Late Dr. APJ Abdul Kalam is described as a great patriot, visionary leader and the 11th President of India ( 2002 – 2007 ). The country would have celebrated his 84th birth day on 15th October 2015. To many like me, he was the most ideal role model that the youth of India needed, in recent time. He emerged as a complete human-being who touched the lives of people. My first meeting with himwas when he visited IPCL in eighties - as the DRDO Chief to discuss about Carbon Fiber and Composites. I was heading GSFC’s R & D Centre and other facilities like engineering plastic Nylon – 6 and their Composites and hence was invited to join the discussions. That interaction left a strong impression in my mind. Later when I became Vice Chancellor of Gujarat Agricultural University, I had many more opportunities to meet him and was often surprised at his deep rooted interest and knowledge in every sphere of Science & Technology. Subsequently, to my delight, I received an invitationfrom his office on the eve of 26th January evening - at home with the President and later was given more time for a one-to-one meeting the next day. Walking across the corridors of the Rashtrapathi Bhavan, the atmosphere looked rather formal and uneasy for me, but, as I was ushered into his room, I saw Dr. Kalam wearing his favourite blue shirt and smiling. He moved forward and greeted me with the same friendliness and warmth. As we started talking about Agriculture scenario, the work I was planning and the future prospects, I marveled at his understanding and insight and left the room truly inspired. Later, I was fortunate to have many more meetings and interactions with him. In fact, during myfrequent visits to Delhi as the Chairman of National Agri Technology – nrdc, I would call at his residence in the evenings at Rajaji Marg to discuss different developments and get his guidance. It soon became clear to his efficient Secretaries to inform me in advance and arrange a meeting with him whenever he would visit Anand or Vadodara. In one such meeting at theCircuit House in Vadodara, I took my 8 year old Grand Daughteralongwith me. He enquired briefly about the progress in my work in Bio Technology and Agriculture in the first 2 minutes but later turned his entire attention to the little girl. It was amazing the way he interacted and talked with much love and

"Where is your Dhoti, Dr. Mehta ?” Dr. Varghese Kurien surprised me as I entered his office at IRMA (Institute of Rural Management Anand). That was April 2000, soon after I had taken over as the Vice Chancellor of the erstwhile Gujarat Agricultural University (GAU) and had decided to call on him during my visit to the Anand Campus. (At that time GAU was the largest University in the Asia with four main campuses – Dantiwada, Anand, Junagadh and Navsari and about 65 experimental farms / stations spreaded all over).

“Where is your Dhoti, Dr. Mehta ?” Dr. Varghese Kurien surprised me as I entered his office at IRMA (Institute of Rural Management Anand). That was April 2000, soon after I had taken over as the Vice Chancellor of the erstwhile Gujarat Agricultural University (GAU) and had decided to call on him during my visit to the Anand Campus. (At that time GAU was the largest University in Asia with four main campuses – Dantiwada, Anand, Junagadh and Navsari and about 65 experimental farms / stations spreaded all over). Earlier, I did have some interactions with Dr. Kurien. When at GSFC Ltd., we had introduced Nylon – 6 Engineering plastic. I had discussed with my team of Research and Application Development Engineers about multi layer packaging of dairy products where Nylon – 6 can have a good market potential which we used to discuss with Amul. Also, our work on Bio Fertilizers and Bio Pesticides had indirect interest to them. So, when suddenly I was offered the position of Vice Chancellor of GAU and was in a dilemma, I went for his advice. After all, he had held the same position earlier (in addition to AMUL). I explained about the offer and said that I was not too sure about accepting it. He, on the contrary, encouraged me to accept it saying “you can do a lot !” I just murmured,” But I am not an agriculture graduate. I am a Chemical Engineer!” To which he jokingly said – “So ?. I am a Metallurgical Engineer. And now I am a Dudhwala!”

Introduction
In the ever-evolving landscape of agricultural extension education, the need for dynamic and interactive training approaches has become paramount. Traditional training methods often focus heavily on theoretical content with minimal engagement. To bridge this gap, EEI Hyderabad has adopted a scientific and structured approach to training delivery. This initiative focuses on digital integration, experiential learning, and robust evaluation techniques to enhance knowledge retention and practical application among participants.
About the Technologies Addressed
The initiative leverages various digital tools and scientific models to enhance training effectiveness. These include:
• Online tools (13 stages): Used for participant registration, need assessment, evaluation, and feedback collection.
• David Kolb’s Experiential Learning Cycle: Ensuring hands-on learning through experience, reflection, conceptualization, and application.
• Kirkpatrick Model of Training Evaluation: A four-level approach to measuring training effectiveness through reaction, learning, behavior, and results.
• Simulation Exercises and Management Games: Enhancing decisionmaking skills and real-world problem-solving.
• Quizzes and Role Plays: Encouraging active participation and knowledge reinforcement.
• Fishbowl Technique and Focused Group Discussion: Facilitating peerto- peer learning and critical thinking.

Abstract

The Indian Peninsula in general and its southern part in particular has been thought to be a stable shield area and hence inert to younger earth movements and seismicities. However, in addition to fast relapsing seismicities, the studies carried out by earlier workers during the past three decades indicate possible pulsatory tectonism, at least since the Jurassics. The present study is a newer attempt to identify, analyse, and spatially amalgamate a large number of anomalies visibly displayed by the tectonic, fluvial, coastal, and hydrological systems in remote sensing and ground based datasets/observations, and to finally paint a fair picture on the active tectonic scenario of South India. The study reveals that the phenomena, viz. extensive soil erosion, reservoir siltation, sediment dump into the ocean, preferential migration of rivers, restricted marine regression, shrinkage of back waters, withdrawal of creeks, fall of groundwater table, etc., indicate two E–W trending ongoing tectonic (Cymatogenic) archings along Mangalore–Chennai in the north and Cochin–Ramanathapuram in the south. Intervening these two arches, a cymatogenic deep along Ponnani–Palghat–Manamelkudi exhibiting phenomena opposite to the above is observed. In addition, the characteristic tectonic, geomorphic, and hydrological anomalies observed in 1B satellite FCC data, as well as in the field, indicate N–S trending extensional, NE–SW sinistral, and NW–SE dextral strike slip faults. These anomalies and the tectonic features deduced there upon, indicate that the southern part of the Indian Peninsula is tectonically active due to the northerly to north– north-easterly directed compressive force related to post collision tectonics. This active tectonic model visualized for South India gives a further clue that the whole Indian plate is whirling like a worm with alternate E–W arching and deepening, along with block and transform faulting from Cape Comorin in the south to the Himalayas in the north.

Introduction

The Indian Peninsular Shield in general and its southern part in particular has always been thought of as being inert to younger earth movements and related seismicities / earthquakes. For this reason, geoscientists have not shown much interest in studying the Neo-active-seismotectonics of the southern part of the Indian Peninsula, mostly restricting themselves to the western (Kutch) and central (Son-Narmada) parts of India (Auden 1949, West 1962, Choubey 1970, Biswas and Deshpande 1973, Kailasam 1975, Ghosh 1976, Pal and Bhimashankaran 1976, Crawford 1978, Dessai and Peshwa 1978, Sharma 1978, Guha and Padale 1981, Kaila et al., 1981, 1985, Murty and Mishra 1981, Powar 1981, 1993, Bhagwandas and Patel 1984, Bakliwal and Ramasamy 1987, Merh 1987, Ravishankar 1987, Amalkar 1988, Ramasamy et al. 1991, Gupta 1992, Sareen et al. 1993, Ramasamy 1995a, 1998, and many others).