eChapters

Objective: The aim of this practical session is to explore the taxonomic features of the order Isoptera and classify its families.

Order: Isoptera (Iso = equal, ptera = wing) – Termites

Taxonomic Characteristics

1. Moderate-sized, social insects with thin skin, comprising various castes such as winged kings and queens, wingless kings and queens, workers, and soldiers.

2. Exhibits simple metamorphosis.

3. Mouthparts are of the typical biting and chewing type.

4. Wings are equal in size, long, narrow, membranous, and somewhat opaque.

5. Workers and soldiers of both sexes are wingless and sterile forms.

Objective: To explore the habits, habitats, and taxonomic features of the order Thysanoptera and the family Thripidae.

Order: Thysanoptera

Etymology: Thysano (fringed) + Ptera (wings) = Fringed-winged Insects (THRIPS)

Habitat: Terrestrial, commonly found in flowers

Habit: Phytophagous, feeding on plant material

Size: Minute to small, characterized by thin, slender elongated bodies

Taxonomic Characteristics

1. Antennae: Typically 6-10 segmented, with sensorial structures (cone like) on the 3rd or 4th segment.

2. Compound Eyes: Conspicuous, with 3-4 ommatidia in apterous forms and up to 150 in winged forms. Winged forms also exhibit 3 ocelli.

3. Mouthparts: Asymmetrical, lacking the right mandible. Adapted for lacerating, rasping, and sucking, with three stylets. The mouth cone, formed by the labrum, labium, and maxillae, extends ventrally between the fore coxae

Objective: To identify key characters of the order Neuroptera and explore the characteristics of the family Chrysopidae.

Order: Neuroptera

Etymology: Neuro (nerve) + Ptera (wings) = Wings with net-like patterns of veins

Common Members: Lacewings, Aphid Lions, Ant Lions, Alder Flies, Snakeflies

Key Features of Neuroptera

1. Neuroptera possess two pairs of similar-sized membranous wings with a complex, net-like pattern of veins.

2. They are relatively fragile insects and weak fliers.

3. Antennae are filiform, with or without a terminal club.

4. Both adults and larvae have chewing mouthparts, with larval mandibles being very strong and elongated. Some larval mouthparts are modified for piercing and sucking.

5. Larvae are compodiform and predaceous.

Objective: To understand the taxonomic characters and classification of the order Coleoptera, which includes beetles and weevils.

Order: Coleoptera (Coleos = sheath, Pteron = wing) Beetles and Weevils

Taxonomic Characteristics

1. Two pairs of wings, with the forewings thickened and hardened, forming protective covers called elytra, while the hind wings are membranous and protected by the elytra.

2. Both larvae and adults possess biting and chewing mouthparts.

3. Metamorphosis is complete.

4. Beetle larvae are commonly known as grubs. Snout beetle (weevil) grubs are legless (apodous).

Objective: To comprehend the fundamental taxonomic characteristics of the order Hymenoptera and its agriculturally significant families.

The order Hymenoptera displays remarkable diversity in its insect inhabitants. The term “Hymenoptera” originates from “Hymen” meaning membrane or the God of marriage, and “ptera” meaning wings.

Taxonomic Characters

1. Hymenopterans possess mandibulate mouthparts, where the labium and maxilla’s basal sections lie closely side by side, forming a sharp transverse fold near the basal third. In bees, these structures integrate to form a lapping tongue, representing a chewing and lapping type of mouthpart.

2. The thorax is specialized for efficient flight, featuring a collar-like pronotum, an enlarged mesothorax, and a small metathorax. The prothorax and metathorax are fused with the mesothorax.

Objective: Explore and understand the key identical characteristics that differentiate the suborders Symphyta and Apocrita within the order Hymenoptera.

Objective: Identify and understand the distinctive features of the order Lepidoptera and its significance in agriculture through key families.

Objective: This practical aims to familiarize students with the essential traits of Diptera and explore the agriculturally significant families within this order.

Objective: To investigate and compare the taxonomic traits of Heteroptera and Homoptera, two suborders within the order Hemiptera, commonly known as true bugs.

Objective: To explore and compare the taxonomic traits of beetles and weevils through detailed examination and suitable examples.

Objective: Aims to investigate and understand the distinguishing features of butterflies and moths, focusing on their unique traits and examples.

Objective: This practical aims to understand the taxonomic traits of Megaloptera and Planipennia, focusing on their unique features and differences.

Objective: This practical aims to understand the taxonomic traits of Terebrantia and Tubilifera, focusing on their unique features and differences.

Objective: Aims to understand and identify the key differences between insects belonging to the suborders Nematocera and Brachycera.

Objective: This practical aims to understand the distinctive features of the insect order Mantophasmatodea and its major family, Mantophasmatidae.

Objective: To differentiate between locusts and grasshoppers based on their morphometric measurements and behavioral traits.

Objective: The order Dictyoptera includes insects like cockroaches and praying mantises with netted wings. Recognizing their unique taxonomic traits is essential for precise identification and classification.

Objective: To investigate and comprehend the taxonomic traits of family Mantidae, specifically cockroaches and praying mantises, through detailed examination and diagrammatic representation.

Objective: To explore and document the taxonomic characteristics of cockroaches belonging to the family Blattidae through detailed observation and analysis.

Objective: To explore and record the taxonomic features of insects in the family Pentatomidae through thorough examination and analysis of their morphology.

Objective: To thoroughly examine and record the fundamental taxonomic traits of insects belonging to the family Cicadellidae through detailed observation and analysis.

Objective: The objective of this practical exercise is to explore and document key taxonomic characteristics of Aphididae, focusing on specimens like cotton aphids (Aphis gossypii) and bean aphids (Aphis craccivora).

Objective: To study and identify key taxonomic features of whiteflies in the family Aleurodidae, which are small insects crucial as vectors of plant diseases like mosaic viruses.

Objective: To elucidate the taxonomic characteristics of Psocoptera and Mallophaga, emphasizing their distinctive morphological features, ecological roles as parasites, and significance in entomology and veterinary sciences

Objective: To differentiate and identify orthopteroid and hemipteroid groups based on their distinct taxonomic characteristics.

Objective: To study the habitat, habits, and key morphological characteristics of Dermaptera (earwigs).

Objective: To study the habitat, habits, and key morphological characteristics of Embioptera

Objective: To differentiate and document the key morphological characteristics of insects from the families Arctiidae (tiger moths) and Acrididae (grasshoppers).

Objective: To identify and understand the taxonomic status and relationships of orders within Endopterygota, focusing on their distinct larval and adult stages and current sister group hypotheses.

Objective: To explore and document the taxonomic characteristics of Strepsiptera and Mecoptera, highlighting their unique morphological features and biological adaptations.

Objective: To study and document the taxonomic characteristics of Siphonaptera and Trichoptera, emphasizing their unique morphological features and ecological adaptations.

Objective: To identify agriculturally important insect orders and understand their key morphological characteristics relevant to their impact on agriculture.

Goods and services are created through process of production. After production they have to be transferred or moved from the original producers to the final consumers. This involves the creation of market and the undertaking of number of activities such as buying, assembling, transportation warehousing, risk bearing, financing, selling etc. This constitutes the subject matter of marketing. Hence there is the need for the study of market.

What is market?

Market is derived from the Latin word “Marcatus” meaning trade, merchandise, ware, traffic or place of business. In the ordinary language, market is a place where buyers and sellers meet personally and make their purchases or sales. But in the language of economics, market need not be a place but it may be an area or region meant for potential exchange between a group of buyers and sellers interested in negotiating the terms of purchase and sale of goods and services and such negotiations may be done face to face at a certain place or may be done through other means of communication such as mail, phone, cable, television or through business middle men. Whatever may be the means of communication there will be free exchange or perfect communication between buyers and sellers so that a fairly uniform price prevails for a particular commodity over the whole area at any given time.

Classification of market

There are several bases on which markets are classified.

a. On the basis of location

On the basis of the place of location or operation, markets are of the following types:

Village market

A market which is located in a small village, where major transactions take place among the buyers and sellers of a village, is called a village market.

Primary markets

• These markets are located in big towns near the centres of production of commodities. In these markets, a major part of the produce is brought for sale by the producer-farmers themselves. Transactions in these markets usually take place between the producers/farmers and traders.

According to traditional marketing concept, marketing is a mere physical process or set of activities connected with the exchange of goods or selling. According to traditional concept marketing is sales oriented. According to this concept marketing is more concerned with all those activities or operations which help the flow of goods from the producers or manufacturers to the ultimate consumers or users. From the point of production to consumption, the following steps are involved.

1. Goods have to be gathered and transported there by creating place utility.

2. Goods have to be made available to the consumers or users at the time when they are needed by consumers. This is done by storing the commodities in warehouses and cold stores etc. This creates time utility.

3. Goods are sold to consumers thereby transferring the ownership or title from the seller to the consumer. This creates “ownership utility” or “possession utility”. The various activities that help in the creation of place, time and possession utilities and help the flow of goods from the centers of production to the centers of consumption or use constitute the subject matter of marketing.

Price determination under perfect competition - It can be called as a market structure characterized by a complete absence of competition or rivalry among the individual firms. The sellers and buyers cannot determine the price, only the Industry decides the price of the goods. It means the forces of supply and demand determine the price of the goods

Perfect competition is defined as a market situation where there are a large number of sellers of a homogeneous product. An individual firm supplies a very small portion of the total output and is not powerful enough to exert an influence on the market price. A single buyer, however large, is not in a position to influence the market price.

Demand under perfect competition

Demand refers to the quantity of a product that consumers are willing to purchase at a particular price, while other factors remain constant. A consumer demands more quantity at lower price and less quantity at higher price. Therefore, the demand varies at different prices. Market demand means the sum of the quantity demanded by individual buyers at different prices.

Marketing functions

The process of marketing involve a number of marketing functions. They may be grouped under:

Functions of exchange which include

1) Buying and assembling and

2) Selling.

B. Functions of physical supply which include

1) Transportation and

2) Storage or warehousing.

Market information

As defined by Philip Kotler, Marketing information system is continuing & interacting structure of people, equipment & procedure designed to gather, sort, analyze, evaluate, distribute pertinent, timely and accurate information for use by marketing decision makers, to improve their marketing planning, execution and control.

It is the job of collecting, interpreting and disseminating large variety of data which are needed for the smooth operation of marketing processes. In many countries Government agencies undertake this function and sometimes organisations such as chambers of commerce, board of traders etc. perform this function. The Directorate of Economics and Statistics and concerned state marketing departments collect data regarding a) quantity of various products produced in different areas, b) quantities of products held in storage, c) arrivals in various markets, d) prices prevailing in local, regional, national and international markets. The informative data so collected is disseminated through radio, television, news papers, weekly and monthly bulletins. Daily prices are published in most of the news papers. The informative marketing data is also collected through sales executives and from those personnel who are specially appointed as specialists by various trading firms.

Marketing of perishable and non perishable products

Agriculture and livestock products like food grains, vegetables, meat, eggs etc. are highly perishable over time. Under ambient conditions they get spoiled with in a few hours, days or months as the case may be. Livestock products particularly milk is perishable within a few hours if not preserved under refrigeration. Same is the case of meat. Eggs also get spoiled within a few days if not preserved under cold storage. Because of these reasons perishable products pose special marketing problems. Unfortunately in a country like India most of the agriculture and livestock products are produced by large number of small producers and the process of marketing is to a large extent is in the unorganised sector. Fortunately in our country a number of states like Karnataka, Tamilnadu, Maharastra, Gujarath and others, milk is marketed through cooperatives. For example in Karnataka, milk is procured by primary milk producers’ cooperative societies, transported, processed and marketed through milk unions located at district level and coordinated at state level by state milk federation that is Karnataka Milk Federation(KMF). Some states also have slightly different marketing organisation for egg marketing also. In the unorganised sector these products go through wholesalers, semi wholesalers, private vendors, retailers and ultimately reach the consumers.

In India, we have mostly two types of standards, which govern the sale of foods including milk and milk products.

These are: Legal standards and Quality standards.

Legal standards

Legal standard means the specifications or the requirements which pertain to the law of the Govt. and are set up by the Govt. to meet certain minimum requirements in terms of chemical quality (i.e. composition), bacteriological quality (i.e. hygienic quality), and labelling and packaging requirements.

In our country, legal standards are given under Prevention of Food Adulteration (PFA) Rules, 1954-1955 (which are amended from time to time). Legal standards or PFA standards prescribe the minimum requirements for all types and categories of food. These standards are consistent with the minimum quality that is attainable under Indian conditions by the majority of the farmers, producers, processors, sale agencies etc. Further, any food that does not confirm to the minimum standards laid down by the legal rulers (PFA rules) is said to be adulterated, irrespective whether anything has been added to or removed from the original food.

Government role in marketing of milk

Ever since independence the dairy sector in India has been regulated. The government projects and programmes in place for enhancing dairy development include subsidies for developing infrastructure for milk processing and testing. The Clean Milk Production Programme is a centrally sponsored scheme that is being implemented by the State Department of Animal Husbandry, Dairying and Fisheries with several objectives: i) the creation and strengthening of necessary infrastructure for the production of quality milk and milk products at the farm level up to the points of consumption; ii) improvement of milking techniques; and iii) training to enhance awareness on the importance of hygienic milk production. Several other rural development initiatives support dairying, such as through the District Rural Development Agency and women’s self help groups. An area of government support that has not been capitalized on so far is the investment in promoting the nutritional aspects of milk, particularly pasteurized milk versus loose milk.

Export and import- an overview

The major thrust of livestock development strategy in India has been on achieving self-sufficiency in livestock products through import substitution. Several initiatives were taken to develop the Indian livestock sector in the past and India emerged as the largest milk producer in the world and it is also one of the largest producers of other livestock commodities. However, the economic policy reforms and economic liberalization triggered in 1991 have widened market opportunities for the livestock sector. The global demand for livestock products is also on the rise. Such developments offer an opportunity for India to increase its livestock exports, especially for products like bovine meat, whose domestic demand is low. With improved domestic production and marketing efficiency, better access to expanding world market, India has the potential to become more competitive and may augment port of livestock products. The export and import details reveal that there has been a steady increase in the value of imports and exports of livestock and livestock products in India.

Entrepreneur - Derived from French verb enterprendre meaning “to undertake”.

The entrepreneur as a person brings in overall change through, innovation- for the maximum social good. Human values remain sacred and inspire him to serve society. He has firm belief in social betterment and he carries out this responsibility with conviction. In this process, he accelerates personal, economic as well as human- development.

The entrepreneur is a visionary and an integrated man with outstanding leadership qualities. With a desire to excel, he gives top priority to Research and Development. He always works for the well being of the society. More importantly entrepreneurial activities encompass all fields / sectors and foster a spirit of enterprise for the welfare of mankind. Urges of an Entrepreneur

An urge to exercise powers over things and objects persists among all human beings. The urge may vary in degree from person to person. This urge is an intrinsic quality of an entrepreneur. Sociologists consider him as a sensitive energizer in the modernization of societies.

The entrepreneur is a critical factor in the socio-economic change. He is the key person who envisages new opportunities, new techniques, new lines of production, new products and coordinates all other activities. The true entrepreneur is one who is endowed with more than average capacities in the task of organizing and coordinating the various other factors of production. He should be a pioneer, a captain of industry. The supply of such entrepreneurship is however quite limited and enterprise in general consists of several grades of organizational skill and capability. The more efficient entrepreneurs receive a surplus reward over and above the managerial wages and this sum constitutes true profit ascribable to superior talent.

Entrepreneur is a person who takes the responsibility of initiating and establishing an enterprise or an organisation under conditions of uncertainty.

Some of the essential qualities of entrepreneurs are as follows

1. Creativity
2. Passion
3. Motivation
4. Product or service knowledge
5. Ability to network
6. Self-confidence
7. Optimism
8. Vision
9. Goal mindset
10. Risk-taking
11. Persuasiveness
12. Decision-making
13. Tenacity
14. Money management
15. Adaptability

Theories of entrepreneurship
1. An economic theory
2. Leibensteon’s X-efficiency theory
3. Dynamic entrepreneurship innovation theory
4. Harvard School theory
5. Theory of high achievement
6. Theory of change
7. Theory of profit
8. Theory of adjustment of price
9. Theory of market
10. Theory of social change
11. Theory of entrepreneurial supply
12. Theory of personal resourcefulness
13. Theory of cultural values 

Introduction

The process of setting up a business is preceded by the decision to choose entrepreneurship as a career and identification of promising business ideas upon a careful examination of the entrepreneurial opportunities. Generation of ideas is not enough; the business ideas must stand the scrutiny from techno economic, financial and legal perspectives. That is, after the initial screening of the ideas that do not seem promising prima facie, you should conduct an in-depth examination of the chosen three-four before settling for the one where you would like to exert your time, money and energies. You should prepare a business plan that will serve as the road map for effective venturing, whether you may require institutional funding (in which case it is necessary to do so) or not. Setting up of new business enterprises is a very challenging task; you are likely to encounter many problems en route. It’s advisable to be aware of these problems.

Livestock farms

The veterinarians can start their own livestock farms with their vast technical knowledge; they can infuse scientific management techniques in their own farms. In the WTO (World Trade Organisation) era, GMP (Good Manufacturing Practices) and SPS (Sanitory and Phytosanitory) measures are of great importance for export of livestock commodities, as the emphasis in international trade is on quality and food safety. If veterinarians start their own scientifically managed livestock enterprise, they can exploit this opportunity. Further, practicing proven scientific management techniques will improve productivity of animals that would lead to overall quantitative and qualitative improvement of livestock sector.

National institute for entrepreneurship and small business

Development (NIESBUD)

The National Institute for Entrepreneurship and Small Business Development (NIESBUD) was established in 1983 by the Ministry of Industry (now Ministry of Small Scale Industries), Govt. of India, as an apex body for coordinating and overseeing the activities of various institutions/ agencies engaged in Entrepreneurship Development Particularly in the area of small industry and small business. The Institute which is registered as a society under Govt. of India Societies Act (XXI of 1860). The policy, direction and guidance to the Institute are provided by its Governing Council whose Chairman is the Minister of SSI.

Entrepreneurship theory has been evolving over the last 20 years and is ever growing. It is defined as a verifiable and logically coherent formulation of relationships, or underlying principles that either explain entrepreneurship, predict entrepreneurial activity or provide normative guidance (prescribing the right action in particular circumstance). Entreprenuership is interdisciplinary and contains various approaches that would increase one’s understanding of it. One way to examine these theories is with a ‘schools of thought’ approach that divides entrepreneurship into specific activities. These activities may be within a ‘macro view or a micro view’, but all address the conceptual nature of entrepreneurship.

Development of entrepreneurship

Creativity: Creativity and innovation are often used to mean the same thing, but each has a unique connotation. Creativity is the ability to bring something new into existence. Ideas usually evolve through a creative process whereby imaginative people bring them into existence, nurture them, and develop them successfully. The creative process for an idea contains five stages – germination, preparation, incubation, illumination, and verification.

Sources of agriculture/ Livestock finance
Finance for agriculture can be obtained from formal and informal sources Formal sources
Credit co-operatives
Commercial banks
Government
Regional Rural Banks
Informal sources
Money lender
Friends and relatives
Traders
Landlords
3 R’s OF CREDIT
To estimate the rationality of a loan, it is essential to know credit analysis.