eChapter Name: Study on Milk Marketing Model of East Khasi Hills District Cooperative Milk Union Limited in Meghalaya
9789358873931
eBook Name: AGRICULTURE EXTENSION AND RURAL DEVELOPMENT: DYNAMICS OF SUSTAINABLE RURAL DEVELOPMENT AND PROGRESS
by Binodini Sethi, Pavan Kumar Jat, Ram Singh, N. Anada Kumar Singh
1. Introduction
Milk is the principal source of protein and lactose in the diet. Dairy farming is viewed as a whole ecosystem of reciprocal relationships and reliance, as well as there production and safe guarding of societal values. Dairy farms are primarily made up of high-yielding dairy cows. Goats, sheep, and camels are some of the other animals employed in commercial dairy production. Milk has always been regarded as a healthy food. Milk includes more than9 other essential elements, including protein, carbs,vitamins, minerals, and lipids, in addition to calcium, which makes it critical for your bones.
Every year, about 600 million tonnes of milk are produced by over 264million dairy cows across the world. The global average for milk output per cow is around 2,200 litres. India is the world’s top milk producer followed by the United States, China,Pakistan, and Brazil. The economy of India is mostly dependent on agriculture and animal husbandry, with milk production playing a significant role. It is also the world’s largest producer of buffalo milk (FAO, 2019).
Co-operative dairy sector proved to be resilient as it continued to procuremilk from farmers and supply it to the consumers despite several logistical and other challenges. Milk production in India did not show any sign of slowdown. Milk productionis anticipated to be around 209.96 million tonnes in 2020-21, an increase of about 6.3 percent over the previous year. The estimated per capita availability of milk is expected to increase to about 425 gms /day which is more than the world average of around 315gms/day(NDDB,2020).The dairy co-operatives had a difficult year due to an influx of more milk production, a reduction in milk sales, and the building of inventories of preserved goods. Throughout the year, milk procurement by dairy co-operatives increased as it accepted diverted extra milk from farmers that would otherwise be sold to private and unorganized businesses. During the 2020-21 budget year, milk procurement by dairy co-operativesincreased by 7.9 per cent. Indian dairy co operatives have installed milk processing capacity of 66.3million litters per day,73.3million liters/day in private sector enterprises, and 2.5 million litres per day in producer companies.