eChapters

The Para rubber tree (Hevea brasiliensis) is the most important commercial source of natural rubber, a strategic raw material. Rubber is an indispensable commodity used in the manufacture of over 50,000 products worldwide. This crop has therefore emerged as a key plantation species in various countries. The global area under rubber  cultivation is about 9.6 million hectares producing 9.2 million tones annually (IRSG, 2014). Among the major natural rubber producing countries, India occupies 4th position in terms of production with 0.91 million tones and more significantly the first position in average productivity of 1823 kg/ha/year. The major rubber producing countries are Thailand, Indonesia, India, Malaysia, Vietnam and Sri Lanka. Rubber is also commercially cultivated in Philippines, Nigeria, Cameroon, Cote de Ivoire, Liberia, Brazil, Cambodia, Nigeria, Cameroon, Guatemala, Myanmar, Mexico, China, Ghana, Democratic Republic of Congo, Gabon, and Papua New Guinea.Increase in production and improving productivity of NR continues to be the subject of considerable research efforts, particularly in the context of the widening gap between demand and supply of natural rubber. Over one million small farmers  in India owning less than 0.5 ha. of land depend on rubber cultivation for a livelihood.

Transgenic plants are those plants, in which a foreign gene(s) has/have been introduced and stably integrated into the genome. The inserted gene sequence is known as Transgene. Almost three decades ago, in early 1983, the first cloning of the recombinant genes in tobacco signified the beginning of plant molecular biology in its own right. Since then the number of genes transferred and studied in plants has increased exponentially and the first transgenic crop (‘FlavrSavr’ tomato) was commercialized on May 18, 1994. However, the impact of transgenic crops was perceptible only after 1995 when transgenic maize, soybean and cotton were released for cultivation in USA.

The potential yield levels in major crops have reached almost to a plateau. The current world population of 7 billion is likely to reach 9 billion by 2050 putting huge pressure to produce more from the available arable lands as acreage of major crops is predicted not to increase any further. The deficit of food requirements will have to be met partly by bridging the gap between farm yield (the average yield of the crop in a particular region/country/world) and the potential yield (the yield obtained usually in the breeders’ plots grown across the region of interest with the best yielding new varieties and without biotic stresses as diseases and pests, and abiotic stresses such as drought, flooding, salinity, heat and cold and partly by increasing potential yield per se.

Vedic literature indicates that the energy in the universe gets transmitted into the human body through star galaxies. The star galaxies of our universe are divided into 27 parts each signified by a particular star (nakshatra). Every human being is assigned to a particular star by virtue of his birth time.  Each star is associated with a tree. The tree associated with his star gives the universal energy to the human being. Thus astrology gives us a chance to identify the tree which is auspicious to us, being associated with our birth star. When one plants the tree associated with his birth star near his dwelling, it will bring good luck and prosperity to him.

Renewable energy sources, are the sources of power that quickly replenish and which can be used again and again. For this reason they are sometimes called energy resources. The main sources of renewable energy and their advantages and disadvantages are :

Solar
Energy from sunlight is captured in solar panels and converted into electricity.  Potentially it is an infinite source of energy supply, but the solar panels are costly.

Bonsai first appeared in China over a thousand years ago on a very basic scale, known as pun-sai, where it was the practice of growing single specimen trees in pots. These early specimens displayed sparse foliage and rugged gnarled trunks which often looked like animals, dragons and birds.

With Japan’s adoption of many cultural trademarks of China, bonsai was also introduced to Japan during the Kamakura period (1185-1333) by means of Zen Buddhism, which at that time was rapidly spreading around Asia. Once bonsai was introduced into Japan, the art was refined to an extent not yet approached in China. Over time, bonsai, which was confined to the Buddhist monks and their monasteries, were introduced as a symbol of prestige and honour. It became an important part of Japanese life by being displayed on specially designed shelves.  For the Japanese, bonsai represents a fusion of strong ancient beliefs with the Eastern philosophies of the harmony between man, the soul and nature.

Moniliformis means ‘like a string of beads’ signifying the arrangement of flowers on the spike. The tree is native of tropical Australia. It is valued for afforestation and beautification. It grows in warm climate under both dry and moist atmosphere. It is a medium-sized, thornless, quick growing, evergreen tree of 13 to 15 m height.

Leaves: True leaves are present only in early seedling stage. The apparent leaves are the modified midrib called phyllode, leathery, sickle-shaped, tapered at each end, up to 18 cm long and 6 cm broad; nerves parallel.

Trees are perennial in nature and are valuable elements in a landscape. Trees provide shade, privacy and beauty but a tree in a wrong place may create problem in years to come. To avoid this, care should be taken while selecting trees for landscape. The ultimate size and shape of the mature tree, how much annual maintenance it requires, location and purpose are major considerations while selecting a tree. Matured tree height and tree diameter should fit it into the space when tree is planted. Shape of canopy, colour of flower and season of flowering are also to be considered.

Urbanization coupled with industrial development creates problems of environment like air pollution, water pollution, noise pollution and civic ugliness. Of late, there is a greater awareness of environmental issues and increasing understanding of several attributes of vegetation. This led to an intensification of activity in the field of landscape horticulture to combat pollution and create an aesthetic environment for recreation and healthy living. Planning and execution of landscape projects for different urban locations should be done to meet both aesthetic and ecological requirements.

What is the use of several trees grown in the forest? A single tree by the way side is far better where under people can rest (Vrikshayurveda).

The towns and villages are made more healthy, more beautiful and more efficient by well planned streets with avenue planting. There is no doubt that, an impressive avenue gives any property the special distinction that it desires. In the past, Emperor Ashoka and Mughal rulers paid attention to roadside planting. Avenue trees primarily provide shade and act as windbreaks, weather conditioners-by purifying and humidifying the air, check radiation of heat and obstruct glare, limit noise and enhance the beauty of the street where they are planted. Roadside planting has two aspects; beauty and utility and both these aspects should be combined. This requires a thorough knowledge of plant material and imagination in planning.

What is the use of several trees grown in the forest? A single tree by the way side is far better where under people can rest (Vrikshayurveda).

The towns and villages are made more healthy, more beautiful and more efficient by well planned streets with avenue planting. There is no doubt that, an impressive avenue gives any property the special distinction that it desires. In the past, Emperor Ashoka and Mughal rulers paid attention to roadside planting. Avenue trees primarily provide shade and act as windbreaks, weather conditioners-by purifying and humidifying the air, check radiation of heat and obstruct glare, limit noise and enhance the beauty of the street where they are planted. Roadside planting has two aspects; beauty and utility and both these aspects should be combined. This requires a thorough knowledge of plant material and imagination in planning.

Trees alone on the earth give happiness both here and hereafter. Since they “save” from abject poverty they are named “taravah” (the saviors). Therefore, the trees should be carefully nurtured as through their shade, flowers and fruits they help immensely in the pursuit of dharma, artha, and kama (Vrikshayurveda).

The early inhabitants of our country were very conscious of the placement of their dwellings in beautiful surroundings. The best examples are from the West Coast, where the houses were traditionally constructed in the midst of gardens. The Arab traveller and historian, Ibn Batuta, in his itinerary in coastal Malabar recorded their picturesque beauty, as early as in the 10th century AD. The whole compound was planted with trees, which were useful and aesthetic in appeal. The scholarly elite used trees and shrubs mentioned in Kalidasa’s work in their planting schemes. Through the tree and foliage, a path is formed to the main village.

The cultural history of India is associated with religious believes and any emphasis on arguments dealing with plant-man-God relationship appeals to people even today. This attitude prevails throughout India and many places of worship have continued to preserve in situ biodiversity of specific species of plants.

Trees rise towards the sky, beautiful symbol of Nature’s aspiration for light. Sri Aurobindo writes “When the sun sets and all become silent, sit down under a tree for a moment and put yourself into communication with Nature: you will feel rising from the earth, from below roots of the trees and mounting upwards and coursing through their fibres upto the highest outstretching branches, the aspiration of an intense love and longing, - a longing for something that brings light and gives happiness. There is a yearning so pure and intense that if you can feel the movement in the trees, your own being too will go up in an ardent prayer for the peace and light and love that are unmanifested here”.

Rationale of the Study

Greens are the cheapest of all the vegetables within the reach of poor man, being richest in their nutritional value. The problem of malnutrition is assuming seriousness in the vulnerable groups viz., adolescents, pregnancy, lactation and school children, not because of poverty but because of ignorance, illiteracy and callousness of the people. The lack of knowledge especially on the nutritive value of these green leafy vegetables among the public in general is the main drawback in their lower consumption. (Jyoti, 2008)

The agricultural production is inherently a risky business characterized by seasonality; perishability and variability which make it susceptible to vagaries of climate and markets and thus farmers face a variety of agricultural risks. In response to these risks over a period of time, several risk management mechanisms have been evolved. Risk management strategies refer to ex-ante measures taken before such an event has taken place, whereas risk coping strategies are, ex-post strategies dealing with the consequences of the event (World Bank Report, 2005). Invariably, farmers use both ex-ante and ex-post strategies. It is interesting to note that so far agriculture risk management has been in terms of risk avoidance and risk reduction and mostly these risks are addressed at farm or production level. Currently there has been a shift in agriculture risk management from risk avoidance and risk reduction strategies to risk mitigation strategies. Similarly, there exist shifts from production to market orientation in agriculture. To understand this phenomenon involved, it is felt necessary to study the agricultural risk management behaviour farmers. Keeping this discussion as focal point, the study was conducted with an objective to assess risk management behaviour of farmers.

Livestock sector plays a vital role in the welfare of India’s rural population by acting as an important source of income and employment in the rural sector (Dastagiri, 2004). India possesses the largest livestock population in the world and ranks first with (520.6 million), and accounts for the largest number of cattle (world share 16.1%), buffaloes (57.9%), second largest number of goats (16.7%) and third highest number of sheep (5.7%) in the world (FAOSTAT) and sustaining all these in less than 5% of world’s and one-third of Asia’s agricultural land area (MOA, 2003).

In conventional agriculture, spatial variability over the landscape is ignored and fertilizers, herbicides, insecticides, fungicides etc. are applied at a uniform rate throughout the crop field. Precision Farming emphasizes on the infield variability which is first recognized, located, quantified and recorded, then managed by applying farm inputs  in specific amounts at specific time and at specific locations.

Climate change referred as, a change of climate which is attributed directly or indirectly to human activity that alters the composition of the global atmosphere and which is in addition to natural climate variability observed over comparable time periods (IPCC, 2001). In other words, it is any long term conspicuous deviation from usual prevailing climate bringing variations in normal temperature, rainfall, atmospheric circulation with abnormal expression in extreme climate such as floods, droughts, extreme temperature etc.

Sustainability issues have infused sanity in utilizing interventions without much damage to the environment. The wisdom of the practitioners, who had over generations developed their own eco-friendly practices, is being appreciated. Recent researches have aimed at documenting, rationalizing, and blending the Indigenous Knowledge with the so called Scientific or Western knowledge so as to take care of the sustainability issues. Many researchers have contributed to this pool of knowledge by documenting many of the technologies, crop wise, area wise and operation wise and so on.

Cassava is one of the leading staple food crop which is consumed as food and rest is used in industries and as feed to animal. Cassava has the potential to increase farm income, reduce rural and urban poverty and help to close the food gap (Nweke et al., 2001). It is used in many sectors like food processing, textile industries, glucose production etc. Salem stands first in area and has about 650 sago and starch industries acting as a prime reason for the intensive area under the cassava cultivation in Salem also 60 per cent of the starch produced in India comes from Salem District alone. Nearly 200 products can be made from cassava which leads to implementation of several interventions in the district which helped in imparting knowledge on cassava value addition techniques and improve adoption. Present study was undertaken to analyse the perceived impact by focusing on the effect of interventions of CTCRI and TNAU among the women growers in enhancing group approaches and empowerment through entrepreneurship activities.

Tank irrigation is passing through a critical juncture in India today. Tank irrigation contributes significantly to agricultural production in India in general, and in Andhra Pradesh, Tamil Nadu and Karnataka, in particular. The tank irrigation system is one of the vast networks of thousands of water bodies that constituted a distinctive landscape which was medieval in origin but still the basis of livelihood in the dry Southern plains(Mosse, 2003, P-4). Tank is a small reservoir constructed across the slope of the valley to catch and store water during rainy season. Water is controlled by sluices attached to the tank bank and is delivered to paddy field by distributing channels. Tank is considered as a common property resource. The National Sample Survey Organization defines common property resources as the resources that are accessible to and collectively owned, managed by identifiable community and on which no individual has exclusive property rights (NSSO, 1999).

In the semi-arid tropics, where small farmers depend heavily on rain-fed agricultural systems, variability in precipitation has a dramatic impact on crop production and livelihoods. Because small-scale agriculture depends on rain-fed cultivation, it is vulnerable to factors such as flooding and drought. Unfortunately, the frequency of unexpected heavy rainfall or flood events has increased in many areas of Africa, including Southern Zambia. About 75% of farmers in Zambia engage in small-scale farming, with an average farm size of 2 ha (VAM Steering Committee Zambia, 1998). Most of these farmers cultivate maize, which is a staple food in Zambia, and stable maize production and increased productivity are important both for food security and to provide a livelihood to farmers.

The College of Food Technology was established in the year 1976 at Parbhani as one of the constituent College of VNMKV, Parbhani. Food Technology College involves the knowledge of application of different fields of food Science and also includes transfer of Food Science technology to the students to make them well equipped with knowledge and skills required for employment in public  and private sector.

There are 437 tribes in India and Andhra Pradesh is inhabited by 33 tribes. Of these, 13 tribal groups  inhabit in high altitude zone of Visakhapatnam. Livelihood security is the ability of a household to meet its basic needs like food, health and shelter, basic education and community participation. Livelihoods can be made up of a range of on-farm and off-farm activities which together provide a variety of procurement strategies for food and cash.

World-wide, both in developing and in developed countries;family farming is one of the most predominant forms of agriculture. It includes a wide spectrum of farm sizes and types. In high-income economies, it ranges from very large land holdings that are easily cultivated by one or two family members with the use of labour-saving machinery and hired labour. In low-income economies,with small holdings of a few hectares or less and that are often oriented towards subsistence with low marketable surplus.

Women hold up half the sky’ according to Chinese saying. This is true with the Indian scenario as well, since women make up half the country’s population. The rural women in India constitutes nearly 77.00 per cent of the total female population. About 79.00 per cent of rural women workers are involved in agriculture related pursuits as cultivators and labourers. Farm & home are integral parts in the rural society in India and the ‘house wifes’ in the farmstead often plays multiple roles as producer, entrepreneur, workers, consumers, and homemaker. Women are more sensitive than men to the extremes of poverty and its consequences.

The prosperity and growth of a nation depends on the status and development of women as they constitute about 50.00 per cent of the human resource of the country. Women play a significant role in agriculture and allied fields. She also performs several management and decision making roles in farming and home making practices with her male counterpart and sometimes alone.(Sreenivasulu and Punna Rao, 2005). Khelkar (1995) found that 64.55 per cent had medium level of farm management followed by high and low 18.18 per cent and 17.27 per cent respectively.

Indian economy is basically an agrarian economy (Saxena, 2012) and the majority less literate and unskilled population living in rural areas does not fit into the employment market. Employing 55% of labour force, agriculture sector is a major employment provider (Chand, 2014). However, the seasonal nature of Indian agriculture leads to seasonal and cyclical unemployment. This situation can be altered by generating employment opportunities through nurturing entrepreneurship in agriculture (Rehman et al., 2012).

The Indian agriculture is on the threshold of a second revolution. It is becoming increasingly clear that the next leap will come from the Information and Communication Technology (ICT). Even though ICT has developed very well, its penetration to the farming community seems to be very less. At the same time, it is difficult for the extension agent to personally attend the queries of every farmer individually. With the decreased number of extension workers, there is a need to use the latest technologies for delivering extension services.

Kerala State receives an average annual rainfall of about 3000 mm but with high variability. The demand for water in Kerala is mainly for drinking, agriculture, power generation and aquaculture as well as for prevention of salt-water intrusion. Currently 71 per cent is used for irrigation , 18 per cent for domestic use and the rest is for other purposes. However, Kerala is one of the States with lowest per capita water availability among the Indian states. Basak (1998) reported the per capita water availability in Kerala was only 69 per cent of that of the country in 1981 though the general perception is contrary to this.

Information and Communication Technology is ruling the world in all walks of life and access to mobile phones and internet facility is growing in India at a rapid rate in recent years. However, the access to internet based technologies have confined primarily to the urban areas. Rural communities have not been able to gain to the same extent from IT. As a means of agricultural technology transfer to farmers, information technology has had a limited impact.

Information Technology can play an important role in disseminating agricultural information to the farmers by using various multimedia sources. Farmers are more desirous and anxious to get quick, accurate and authentic information in the changing scenario of agriculture at local and at global levels. Dissemination of the required and recent agricultural information to the farmers in scattered villages at the variegated geographical situation in India is very difficult task. Transfer of technology to farmers is not a one time exercise because new farm technology is being constantly evolved. A continuous flow of technologies in an appropriate manner is vital to provide quick benefit for the development of the farmers. There has been a technological explosion in the field of agriculture. This demands that the farmer has to know all aspects of technology prior to its adoption. Hence Interactive Multimedia Module (IMMM) has potential to reach the unreached.

Web-education Technology

“Educating the people through web” this process is called web-education. The World Wide Web provides new opportunities and hopeful future for distance education over the Internet and the distance education is becoming a widespread used for quite a long time through Newspapers, Radio and TV. Now-a-days mostly the World Wide Web (WWW) getting vital role in distance education, e-learning and distance learning since the networking technologies are emerging very rapidly in the media dominant era. The connectivity of the internet to different kind of people around the world is increasing steadily, like TV and Radio. The World Wide Web and other Internet–based collaborative modern communication technology tools have significantly enhanced the ability to train and educate people electronically.

e-SAP is one of the important emerging and efficient dissemination tool for agricultural pest management. e-SAP refers to electronic solution for  agricultural pest management. e-SAP is a ground – breaking application built on the backdrop of agricultural pest management. Its foundation lies on a unique platform that facilitates the storage access and transfer information between all stakeholders in agriculture. It enables rapid and delivery of farm data in various forms including multimedia to researchers, policymakers and other users in real time.

In India, self employment has been recognized as an essential force of development in rural areas. It has emerged as a strategy designed to improve the socio-economic life and mainly focuses on extending the benefits of development to the poorest in the rural areas improving their standard of living and self-realization. SHGs in India are integrating the low income segments with rest of the rural community by ensuring them a better contribution in a more equitable share in the benefit of developments. These Groups are not only speeding up economic growth, but also providing jobs and improving the quality of rural life towards self-reliance. Self-employment needs a very wide ranging and comprehensive set of performance, relevant to all aspects of rural economy and covering rural people including skilled, unskilled and landless labours and artisans of Rural India. The Rural Indians put their entrepreneurial skills in all the rural development performance  but their economic status has not improved to the expected level. They have much potential, despite they are ignorant of converting their skills into reality.

The transfer of technology keeps the wheels of agriculture development moving. The existing transfer of technology mechanisms and extension programs are either slow or ineffective in bridging the linkages between the research community and the farmers. Information Communication Technologies (ICT) in agriculture is an emerging field focusing on the enhancement of agricultural and rural development. The advancements in ICT can be utilized for providing accurate, timely, relevant information and services to the farmers, thereby facilitating an environment for more remunerative agriculture.

The ICT enabled extension systems act as a key agent for changing current agrarian situation by improving access to information, sharing knowledge, providing incredible opportunities and enabling the empowerment of farming communities. In order to extend the benefits of ICT’s to the disorganized and disadvantaged farming sector, one of the road maps to achieve them are access of ICT’s to villagers through Mobile telephony.

Today, in many countries mobile phones are being used by farmers, not only as a person voice communication medium but also to provide access to  information through sending message service (SMS), multimedia messages service (MMS) and access to the internet. Across the developing world, there are programmes that give farmers access to research and best practices, weather information and market prices via SMS, Interactive Voice Response (IVR) or call centers.

Technology adoption is mounting every day in the field of agriculture. The greatest need of the day is to effectively communicate the information related to farm technologies to the millions of farmers to educate and to adopt them in order to modernise their agriculture. Inspite of our best efforts, only 25 to 30 per cent of the modern agricultural technologies have reached farmers. This modern technology however has been restricted to favourable farming situation only.

Water is one of the most important production assets and securing access to and control and management of water is key to enhance livelihood base of any country like India where most people depends on agriculture. India is endowed with rich and vast diversity of natural resources, water being one among them. But water resources in India are unevenly distributed over the country. The more than 50 per cent of the total resources distributed with five states namely Uttar Pradesh, Odisha, Andhra Pradesh, Karnataka and West Bengal (MWR, 2008) and left other states much prone to water scarcity.

The digital revolution is radically shifting how people create, manage, share and publish information, as well as how they relate, collaborate, communicate and share resources. Information and Communication Technologies (ICTs), Social Media, Web 2.0 and mobile applications have also significantly changed the livelihoods of the local farmers especially in developing countries.

India’s agrarian culture and economy is undergoing drastic changes. In this progressive path of agricultural resurrection, a comprehensive multidimensional understanding of agricultural development is of great importance. In the present context of Kerala, where the local administrative bodies are vested with more powers to plan and execute need based agricultural development activities, a clear understanding of the concept of agricultural development among the major stakeholders shall serve as a firm base for development.

Climate change is a complex problem involving varied interactions between the environment, natural resources (land, crops, animals and water) and people. These interactions are likely to change the ecological and agricultural landscape, and therefore influence agricultural and animal production. The Intergovernmental Panel on Climate Change (IPCC) has dictated that global warming/climate change could lead to many environmental problems i.e., Drought, floods, crop and animal farming, food production, and health hazards etc. Agriculture is closely dependent on the endowment of natural resources and environmental conditions of soil and climate. India is divided into many agro—climatic zones depending upon rainfall, agriculture and soil fertility. The agro climatic conditions of India and the various other factors that largely determine the cropping patterns vary throughout the country. Warangal district falls into two agro climatic regions namely Southern Telangana Zone and North Telangana Zone.

Agricultural sector worldwide is faced with several serious challenges as follows the spiralling demand of food, declining agricultural productivity due to natural resources degradation and increasing competition in international markets. The new millennium throws up new challenges in the Indian agriculture sector that are different from those in the past. Continuous pressure of producing more food from the same land with shrinking natural resources and marketing the product is a tough task for farmers. Public agricultural extension system with a mandate and mission, beyond transfer of technology, is needed to develop the capacities of the farming community.

Animal husbandry contributes 30 percent of agricultural gross domestic products in India and hence remains an important livelihood activity to the growing population of India. Mixed and diversified farming provides significant profit to the farmers than either only with agricultural or livestock farming. One of the biggest challenges in animal production is to produce animal products for human consumption through sustainable technologies. In the southern districts of Tamilnadu, dairy farming, sheep and goat rearing and back yard poultry form the major livestock livelihood activities.

Distribution channels are behind every product and service that consumers and business buyers purchase everywhere. Product distribution is one of the four elements of the marketing mix. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels. A Distribution channels are a set of inter-dependent organization involved in the process of making a product or service available for use or consumption. Distribution channels decisions play a role of Strategic importance in the overall presence and success a company enjoys in the market palace.

Agriculture is the key force in India and nearly two-third of the work force is directly or indirectly depends on agriculture to support their livelihood. In every day situation, farmers are facing complex problems viz., pest hazards, weed control, moisture insufficiency, soil fertility, farm credit, labor shortage, soil erosion, crop production technologies and so forth to improve the production and productivity. It is not sufficient to give agricultural related information to farmers alone and it is very essential to give information on newly released technologies to the people involving in the extension activities or extension personnel’s.

Fish has a vital role to play in mitigating the protein deficiency in developing countries. Fish has been described as the meat of the third world, and fish contributes significantly in developing and developed countries as a source of employment, income generation and foreign exchange earnings. The minimum per capita consumption of fish of an average Indian should be 11 kg per annum, as recommended by the ICMR. However, the per-capita consumption of fish in India is only 5 kg per annum, whereas, per capita consumption of fish in Japan was 62.6 kg, China - 30 kg and Bangladesh - 35 kg (Goswami et al., 2012).