eChapters

• Source of colour

• Colour changes in fishes

• Regulation of colour changes

• Significance of colour changes.

The coloration is most well-marked in fishes A large number of fishes are brightly and brilliantly coloured and others are of more uniform and sober shade. On fish body characteristics markings in the form of base strips, spots and blotches etc. coloration is mainly due the skin pigments but the back-ground colour may also be due to the underlying tissues and body fluids. Coloration relates to the life style of the fishes and the patterns so produced have functional significance.

Generally the fishes are darker on their upper surfaces this is because their upper surfaces being exposed to sun light undergo pigmentation, while ventral surface with gradual shading on the sides. Some fish species like the gold fish, carassius exhibit almost uniformly bright colour all over the body. Cave fishes living in total darkness have lost the pigments and grown colourless. Several species of the genera synodontis living in the river of Africa swim in inverted position and so the pigmentation is reversed in them.

Shallow weed infected ponds, swamps, marshes, pools. Bogs infected all inland water bodies. These infected inland water bodies provides shelter food and suitable environmental condition to grow and multiply to different pathogens and microorganism and macro-organism such as mosquitoes, snails other hosts.

Mosquitoes are the vectors of several diseases and carry parasites of malaria, filarial, yellow fever and so on the breed in all sorts of stagnant water and shallow weed infested ponds, swamps, pits gutters and all other kinds of inland water bodies. Different species of mosquitoes prefer different kinds of water for breeding purpose.

A number of fishes have little food value but are of immense utility to public health because of their larvivorous feeding habits. Fish is a natural enemy of mosquito eggs and larvae and its use as means of biological control has been recognized since olden times. Several species of fresh water fishes are known to be larvicidal and of use in the control of mosquito population. Biological control of this type is now regarded as one of the most potent tool in destroying the mosquito population without any causing harmful effect in the food chain and the human system. Man learnt to use them as one of his several measures to combat a number of serious diseases which are spread through the agency of insects. A number of larvicidal fishes directly feed upon mosquito larvae and thus their introduction in such water bodies where mosquitoes breed results in a very effective control on the population the mosquitoes in selection of the larvicidal fishes for such a control of diseases.

The embryogenesis or embryonic development of a sexually reproducing multicellular animal is prefaced by the gametogenesis as ovum and sperms.

In some animals both kinds of gametes are produced by a single individual which is called monoecious or hermaphrodite.

But in majority of animals both kinds of gametes are produced by different individuals to an animal species are called dioecious.

The kind of sex cells as spermatozoa and ova; and those organs which are immediately concerned with their production i.e. male gonads called as testes and female gonads as ovaries form the primary sexual characters of each sex.

Besides these primary sexual characters the male and female sexes differ from each other in many somatic characters, which are called secondary sexual characters.

Such a phenomenon of morphological differentiation or specialization in secondary sexual characters between male and female individuals of a species is called sexual dimorphism. Sexes are generally separate in fishes and only a few species are hermaphrodite.

The role of remote sensing in fishery science is one of the established fact. But today remote sensing is used generally everywhere. Success of fishing depends upon capacity for fish detection. Traditional methods like sighting, listening, smelling, locating phosphorescent patches, blue or yellow patches and oily patches in water are absolute now. Application of acoustic devices such as echo sounders, sonar’s started in 1930. Satellite remote sensing technologies have been applied recently since 1980.

In India acoustic fish finder was used in 1946. However its application has remained insignificant. No acoustic survey has been carried out either in the Arabian sea or in the Bay of Bengal. In the Indian Ocean some headway was made in 1977 and there in 1982.

Satellite remote sensing is restricted to the surface of the ocean at present. The Satellite cannot use its sensors to penetrate the column of water. The two important ocean parameters in remote sensing of fish stocks are the colour and surface temperature. Colour is used to assess and map chlorophyll productivity and through fish productivity. Temperature on the other hand helps locating thermal fronts and upwelling Zones. There by assessing nutrient abundance as well as fish abundance.

In the Indian waters, air craft remote sensing has been used for locating shoots of pelagic fish like oil sardines and mackerels in the Arabian sea using colour and bioluminescence only. The signals help distinguish shoals by species and estimate the weight of the schools. Ocean colour map also help in locating tuna schools, which prefer clear oceanic waters as against the turbid.

Introduction

Rice is considered as the most important crop of India both in terms of area as well as value of output. It is estimated to contribute about 2.5 per cent of Gross Domestic Product (GDP) of India and provides employment to a large work force in crop production and in paddy processing.

According to Reinsurance Company ‘Munich Re (2001), costs associated with natural disasters has gone up 14 fold since the 1950. Every year from 1991 to 2001, an average of 211 million people in the world were killed or affected by natural disaster. Described as one of the “Worst Disasters” in recent history the Tsunami travelled 4,500 km across the Indian Ocean in a period of about seven hours causing damage to twelve countries including Sri Lanka, India and Thailand most dramatically impacted, The FAO estimates that in the countries hardest hit by the disaster (Indonesia, Sri Lanka, Maldives, India and Thailand), a total of 47,000 ha of agricultural land has been damaged (FAO, 2005).

Introduction

Beginning with the Green revolution organised training of farmers and extension personnel in the country has now come of age. Since, multiple training institutions government and non-govt have come up, playing a pivotal role in transferring the technical knowledge and know how to the farming community. The turning point and a giant leap in farmers’ training came with the establishment of Farm Science Centre or Krishi Vigyan Kendras by ICAR during 1974. Having district as its jurisdiction area, KVKs have played crucial role in transfer of technology through a well qualified and trained work force at its disposal. As an organization, KVK has its own process for managing the trainers/ subject matter specialists in order to keep them motivated and dedicated to the service of poor farming community. Keeping in consideration some of the job related attributes/ factors that contributes towards effectiveness and efficiency of the SMSs, the present study has been conceived with the main objective- ‘To study the job satisfaction of the KVK trainers’.

Introduction

The share of Agriculture sector in GDP is declining over the years. This is because, of the a large gap in the latest known technology and technology being used by the farmers. Our human resources are not being utilized properly because our people in the villages are ignorant about many scientific innovations.

In Andhra Pradesh, more than 70.00 per cent of the population is dependent on agriculture but its contribution to the state GDP is only 30.00 per cent. It is felt that this low contribution to the GDP by the Agricultural sector is due to uneconomic returns

Indian agriculture is passing through a phase of reforms, owing to its shifting emphasis towards diversification, intensification, commercialization and sustainability, which has posed newer challenges before the extension functionaries. Understanding and appreciating the information needs of different clients (farmers, farm women, labourers, youth, etc) and providing quality extension service is central to its success, which needs quality manpower at different levels. Among extension services training need resources is a key input for human recourses development and contributes substantially to face the challenges by all concerned. Farmer led extension approach gives farmers the opportunity to share their experience and practices through a method demo with fellow farmers in the area. It was noticed that farmers who are successful in their farming venture have established credibility among their peers. These very same farmers are just waiting to be tapped to act as extensionist.

Introduction

Farming community is facing multiple problems to maximize crop productivity as well as to increase farm income. In spite of successful research on new agricultural practices concerning crop cultivation, majority of the farmers are not getting upper-bound yield and not earning profit due to several constraints. One of them is that expert advice regarding crop cultivation is not reaching the farming community in a timely manner. It is true that India possesses valuable agricultural knowledge and expertise. However, a wide information gap exists between research and actual adoption in the field. Farmers need timely expert advice to make farming more productive and competitive. Local information resource centers are gaining importance with computers carrying expert systems to help farmers in making decisions. It is known that many Agricultural Research Institutes are involved in the development of agricultural expert system to satisfy the information needs of farmers.

Introduction

Agriculture has always been. India’s most important economic sector. To improve this agriculture betterment, it needs principally two important sectors, one is public sector and another one is private sector. In India, generally, Ministry of agriculture and co-operation, State department of agriculture, State agricultural universities, ICAR and its transfer of technology projects are the major public extension service providers

The contribution of public extension in attaining self-reliance in food production is very well recognized. But in this changing time of globalization, public extension alone is not sufficient to address the multi-faceted problems faced by farmers. Also the performance of public sector extension is under scrutiny. Rivera et al (2000) reported that the public extension system is now seen as outdated, top-down, paternalistic, inflexible, subject to bureaucratic inefficiencies and therefore unable to cope with the dynamic demands of modern agriculture.

Introduction

Livestock and livestock products are an important source of food nutrition and livelihood security. Animal origin foods are an important source of high quality protein and micronutrients compared to cereals and plant-based foods. Production of animal- based foods has grown dramatically over the past two decades. Meat, Milk and Egg consumption has grown rapidly in east and Southeast Asia over past twenty years. The greatest increase in the production and consumption of animal-origin foods, as a result of rising incomes and dietary diversification away from staple cereals, has taken place in East and Southeast Asia. World meat markets reveal that the production and trade of bovine meat, poultry meat, pig meat and ovine meat are significant unlike rabbit meat. In spite of many advantages in rabbit farming and rabbit meat, the rabbit meat is less consumed when compared to other meat. So the objective was to study the farmer who involved in rabbit farming.

Introduction

Among the various vegetable crops, tomato (Lycopersicurn esculentum) is one of the important and popular vegetable and plays an important role in balanced nutrition and hence it is called as `poorman’s orange’. Tomato fruits can be seen in the market round the year. In India, tomato occupies an area of 2,90,279 ha with the productivity of 15.85 t/ha and production of 46,03,446 tonnes (www.nhb.gov.in). Among the different districts of Tamil Nadu, Salem district has an area of about 6311 hectares under tomato with 17,359 tonnes of production. Pest management is one of the important dimensions in cultivating tomato crop that needs significant attention. The objective of pest management technologies are maximize pest control in terms of overall economical, social and environmental values. In order to restore ecological balance, it is necessary to integrate all the available pest management techniques in the most compatible manner with the least use of chemicals which is the principle of pest management. ‘Pest management technology’ utilizes all suitable techniques and methods in a compatible manner as possible and maintains the pest population below their economic injury levels given by Bikramjit et al. (2007).

Introduction

Land and water are important natural resources available for agriculture crop production. The resource is available either for agriculture or for human / animal consumption, from precipitation in the form of rain. According to National Commission of Agriculture, half of the available land in India will continue to depend on dry land even after our total surface and ground water potentials are fully exploited by 2025 A.D. So far efforts were made in improving the irrigation potential to step up crop production and very little attention has been paid to dry lands. Considerably improved but the farmers in dry land areas are still suffering.

Introduction

In India, the marginal, small and semi-medium land holding constitutes more than 90% of the land holdings in the country. They are caught in a vicious cycle of low investment, low productivity and low income with little chance to get out of it. In general, majority of farm families possess limited and scattered land holding with a low productivity and they have very limited accessibility to the improved agricultural information because of their illiteracy and lack of participation in extension programmes. The development of entrepreneurship in subsidiary activity like vermicompost production and Dairying will definitely help the small and marginal farmwomen to increase the farm income. The entrepreneurship among farmwomen in vermi composting and dairying will definitely encourage them to start self employment in addition to the agricultural income. Farmwomen perform -multifaceted role in various fields such as production, processing and marketing. In spite of their significant contribution to production they have virtually remained invisible as farmers, home makers and the ultimate by protecting the whole family. Their role has become critical in the process of moving their family out of the vicious ‘circle of poverty’ Nataraju and Perumal, (1990). Farmwomen generally have lower income and less leisure time than men and seldom have equal opportunities to develop their capabilities. Farmwomen have been considered unorganized and inferior to men, Lelamma (2001).

Introduction

Women in India had a high and glorious tradition. All nations have attained their pinnacle of glory only when women have been free, cultured and pure. Women have been the transmitter of culture in all societies. Modern living has brought with it not only innumerable means of comfort but also a plethora of demands that tax human body and mind. Stress is an inescapable part of human life is manageable to a large extent. With proper understanding of the processes that cause stress, the situation can be well managed. The stress management is very easy if we sincerely analyze the reasons of stress. Physical stress management techniques have been used since a long time.

The investigator had undertaken the study entitled “Positive Therapy for enhancement of Self-Esteem, Self-Efficacy and Management of Stress among Women in Local Governance in Coimbatore District”.

Introduction

For uplifting the socio economic conditions of the poor mass, government enacted many programmes to make available of institutional credit flow to the farmers almost at their doorstep at a reasonable rate of interest. Hence, the mind set of borrowers has changed. credit is no more regarded as “hangman’s rope” but are considered as an economic “ladder or elevator”

However, Credit can serve useful purpose only when it is used for productive purpose to generate additional income. Otherwise, its deviation for non productive purposes would affect the repaying capacity of borrowers and create over due and defaulters. The increasing rate of non repayment has been one of the major problems for all the financial institutions. Increasing default in the repayment of loan led to very serious implication, for instances, it discourages the financial institutions to refinancing to the defaulting members.

Macromutations were observed in the present set of experiments, under all the treatments (Table 12-14).

As the dosage of gamma rays increased, there was a decrease in their frequency. EB showed less mutation frequency than gamma rays and EMS. But in combination with gamma rays it produced more frequency of macromutations. As the dose increased the frequency also increased. EMS as single treatment produced macromutations like that of gamma rays, but in combination with gamma rays it produced more frequency than gamma rays as individual treatment. However, as the dosage increased the mutation frequency was also reduced. Medium dose combination produced more mutations than higher and lower dose combinations of gamma rays + EMS.

On M₂ plant basis, gamma rays in combination with EB produced the maximum viable mutation rate (4.04), whereas gamma rays individually induced a maximum rate of 2.23 and EB as a sole mutagen generated a maximum rate of 0.79. But EMS as a single treatment showed 1.69 as viable mutation rate, in combination with gamma rays it generated as much as 2.49. Combination treatment showed a less than synergistic effect.

Knowledge on genetic variability of the available population is very essential for any crop improvement programme, as it will positively enhance the efficiency of selection. The variability in quantitative characters increase considerably by treating the biological materials with different mutagenic agents. It is possible to identify mutants for different characteristics which can be useful in further programme. Variability is measured by different statistics viz., phenotypic coefficient of variation (PCV) and genotypic co-efficient of variation (GCV). GCV would be more useful for the assessment of inherent variability as it exhibits the heritable portion only.

Vagina: A pouch-like or tubular genital chamber of the female genitalia; external opening of the female reproductive system; or the terminus of the female reproductive tract that opens to the outside; or the terminal portion of the female reproductive tract which receives the copulatory organ of a male in mating (L. sheath).

Valid name: The name of a taxonomic category which is available nomenclaturally and also is recognized as valid on Zoological grounds (cf. Available name).

Valvar lamina: The posterior margin (usually prolonged posteriorly) of the eighth abdominal sternite (female Odonata).

Valve: In animals, any structure that limits or closes an opening; the thin folds in veins, lymph vessels, or hearts or the circular muscles about a tubular exit; also, either external shell of bivalve mollusk, brachiopod, or some crustaceans.

Valvifer (s): A basal sclerite of a valve of the ovipositor, articulating with the tergum; or proximal structures of the ovipositor that bear the valvulae; in female insect genitalia, derivations of gonocoxites 8 and 9, supporting the valves of the ovipositor.

Valvulae: Distal structures of the ovipositor borne on the valvifers; the three pairs of processes forming the sheath and piercing structures of the ovipositor.

Natural gas: Produced from gas wells or oil wells rich in natural gas. It is composed mainly of methane, but it also contains small amounts of ethane, propane, hydrogen, helium, carbon dioxide, nitrogen, hydrogen sulphate, and water vapour. It is stored either in the gas phase at pressures of 150 to 250 atm as CNG (compressed natural gas) or in the liquid phase at 162° C as LNG (liquefied natural gas).

Natural-draft cooling tower: Uses the naturally occurring density gradients between the inside air-water vapour mixture and the outside air which create an airflow from the bottom to the top of a wet cooling tower.

Needle valve: A valve in which the flow of liquid or gas is regulated by the adjustment of a pin or needlepoint, which sets in a cone-shaped depression having a small hole at the bottom.

Negative: One of the two terminals in an electrical circuit, presumably the one through which the current returns to the source.

Negative camber: The condition existing when two tyres are closer together at the top than at the bottom.

Cytogenetics helps in solving intricate problems of evolution of economic plants and their relationship with relevant wild ancestors. Ornamental plants provide very interesting material for evolutionary studies. Such a study would reveal the nature of the evolutionary steps and clarify the changes that the breeding system and chromosomes underwent. The genetic and cytogenetic reasons for the diversity in ornamentals would also be unraveled. Such a study also helps to chalk out a meaningful breeding methodology for genetic improvement. A systematic programme of genetics and plant breeding of ornamental plants was started at CSIR-NBRI. The objectives of the programme were both basic or creative (experimental analysis of the causes of variation and evolution) and applied or productive (experimental synthesis of new and novel variation with better putative parents). Evaluation of colchiploids of ornamentals with different genetic systems was being carried out at CSIR-NBRI, with a view to explore the possibility of their introduction in floriculture trade. Superiority of polyploid cultivars, in general, has been the main factor, which has induced gardeners to raise artificial tetraploids. Most of the garden forms are of hybrid origin, raised over a number of years and named differently by different workers and nurserymen. More often than not, there is no authentic record of their ancestory and they show a great deal of morphological and cytological polymorphism (Khoshoo 1968, 1990, Datta and Banerji (1995). 

Considering the economic importance of chlorophyll variegation in floriculture trade attempt was made for cytological, anatomical and biochemical analysis of chlorophyll variegated mutants for better and clear understanding of origin of chlorophyll variegation (Kirk and Tilney-Bassett 1967, Datta et al. 1995). Following chlorophyll variegated mutants and their respective original varieties were analysed –

‘Los Banos Beauty’ (LBB) : Original double bracted Bougainvillea with green leaf.

There are certain inherited traits (characters) in various species of livestock which are economically important. These traits have to be improved for increased production like milk, meat, egg, wool, etc.

Quantitative Versus Qualitative Inheritance

There is a continuum of traits being inherited as a Mendelian trait with simple inheritance and traits having quantitative inheritance without well separated classes and with many genes involved.
Classification of traits in relation to mode of inheritance and environmental tolerance are shown in Figure 1.2. First there are the well known traits with simple Mendelian mode of inheritance. The trait with quantitative genetic inheritance is caused by segregation of many gene pairs, each with small effect. At the same time the trait is influenced by a lot of minor environmental effects.
Diseases will often be ‘either/or traits’ as the simple Mendelian traits. Cases in which the severity of the disease has a normal distribution can also be found. In many production diseases the disease only occurs when a genetically prone individual is exposed to adverse environmental effects. Figure 1. Classification  of traits in relation to mode of inheritance  and environmental tolerance. 
 

The amount of variation is measured and expressed as the variance. When values are expressed as deviations from the population mean the variance is simple the mean of the squared values. For example, the genotypic variance is the variance of genotypic values and the environmental variance is the variance of environmental deviations. The total variance is the phenotypic variance of the variance of phenotypic values, and is the sum of the separate components. 

Individuality tells us what an animal seems to be; his pedigree tells us what he ought to be, but the performance of his progeny tells us what he is
Effectiveness of selection depends on ability to recognize those animals, which possess superior inheritance. Those superior animals must be mated together for the production of offspring. The aids available to estimate the breeding value of an animal is through the phenotype of an animal or its relatives.

The cashew nut (Anacardium occidentale L.) belongs to Anacardiaceae family which also includes the mango, pistachio and poison ivy (Nakasone and Paull, 1998). Anacardium contains 8 species all of which are native to the coastal parts of north eastern Brazil (Azam-Ali and Judge, 2001). Cashew nut tree provides food, employment, income and the wood is used for carpentry mainly in the construction of boats and ferries while other products derived from it include firewood and charcoal (Akinwale, 2000). Cashew resins are also used in the manufacture of insect repellents and natural insecticides, while different tree parts have medicinal value as they are used to cure various diseases (Cavalcante et al., 2003). The cashew tree is a sprawling broad-leafed evergreen, well adapted to poor soils and dry sandy locations, drought resistant, but grows best on well drained sandy soils with pH of 4.5 to 6.5 (Aliyu, 2004). It favours temperatures between 15 to 35°C and rainfall over 400 mm with elevation of up to 1000 m above sea level.

The emasculation and pollination in any crop depend on its floral structure and biology. Cashew is basically andromonoecious (polygamo monoecious) crop with staminate and hermaphrodite flowers appearing in the same inflorescence or panicle (Rao and Hassan 1957). The hermaphrodite/bisexual/perfect and male flowers occur intermediately in the same panicle in three or four phases viz., Male – Mixed – Male or Mixed – Male – Mixed– Male. Distinct phases depend on genotype and environmental factors. The tree shows considerable variation in the duration of different phases. The hermaphrodite flowers are bigger in size than staminate or male flowers (Damodaran et.al., 1965). Male flower always exceed the bisexual flowers. The flowers produced early in a panicle are mostly male (Rao and Hassan 1957; Damodaran et. al., 1965). Most of the perfect flowers are produced about one month after the first flower occurred in the panicle (Bhat et al., 1998).

Pruning in young tree during initial stage help to form a strong frame work for better growth and development of the tree. However, on long term way, the tree becomes huge with gigantic canopy results in to problem of majority of agronomic operation, plant protection and harvesting of crop. Top working provides an opportunity to control the growth of tree and makes the tree productive with manageable canopy, in old and senile orchards.

Top working is a technique evolved to rejuvenate the unproductive and senile cashew trees. Poor yielding trees of 5-15 years of age can be successfully rejuvenated by top working. The unproductive trees are to be headed back to a height of 1.00 m from the ground level in October-November. The stem should be sawed off to avoid stump splitting. Soon after beheading, the stumps and cut portions should be given a swabbing with carbaryl 50% WP (50 g each per litre of water) or Bordeaux paste. Sprouts emerge 30-45 days after beheading. Sprouting will be profuse in young trees. So, it is better to keep only 4-6 healthy shoots on beheaded tree spreading in all directions and similarly the sprouts which come out from ground level (most probably water shoots) also removed frequently. On 30-45 day old shoots, graft scions of high yielding varieties following soft wood grafting technique. On each tree, 4-6 grafts are to be done to ensure at least 3-4 successful grafts per tree. The best season for grafting is March-April. Thinning of the extra shoots arising from the stumps should be done to obtain better growth of the grafts. Removal of sprouts below the graft joint and removal of polyethylene strip from the graft joint should be done. Top working is simple and can be done by farmers themselves after getting proper training. The top worked trees start yielding right from the second year of top working. Early bearing can be treated as one of the best advantages of this technique. The major disadvantage associated with top working is the huge casualty of trees due to stem borer attack. Intensive care and management to ward off stem borer is essential. As such adoption of top working on a larger scale would be difficult.

In the field of agriculture/horticulture, various irrigation systems are being employed to fulfil the water requirement for better growth and development of the tree. Since, cashew is hardy plant which can sustain in rainfed conditions of warm and humid region; it has very good potential to produced higher nut yield. Of the various irrigation methods, drip irrigation system is best method in the areas where natural resources of water is limiting factor. It is well known fact that this system has many advantages.

During the first year after planting, protective irrigation is recommended at 15 days interval during winter and at 8 days interval during summer season. At each irrigation, 25 litres of water to be given per graft. The studies on mulching and irrigation were under taken with a view to determine fruit retention. It was observed that black polythene mulch with irrigation @ 60 liter of water per tree at 15 days interval showed beneficial effect on increasing fruit retention (66.15%) over control. Cashew is grown under rainfed conditions. However, supplementary irrigation during summer months, especially during January-March at fortnightly intervals @ 200 litres/plant proved to double the yield. This is evident from the research results obtained at NRC-Cashew, Puttur (Karnataka).

Maturity of Cashewnut

Cashew fruit has two parts namely cashew nut (actual fruit) and cashew apple (pseudo fruit). Development of these is not parallel. Cashew nut develops first and the pseudo fruit develops later. It takes 60 days for both the nut and the pseudo fruit to develop completely since anthesis. Development of cashew apple and nut has been studied by number of workers in different cashew varieties (Rao et al., 1962; Augustin and Unnithan, 1981; Mohan Kumar et. al., 1984; Antarkar and Joshi, 1987). According to the report, specific gravity could be considered as physical index of maturity of nut in cashew varieties of V-1, 2, 3, 4 and 5 (Antarkar and Joshi, 1987; Mohan Kumar et al., 1984). In Thailand, the nut reached maximum size in 4 weeks after fruit set, hardened in the subsequent week and declined in size by 10 per cent at harvest (Sumrit Feungehan et al., 1989). Augustin and Unnithan (1981) have reported that the growth of nut is faster during early stage of development than that of fruit. All these reports indicate that the cashew nut develops earlier than cashew apple. Changes in the composition of cashew nut and apple during development have been looked into by various workers. Hariharan et al. (1985) have reported decrease in amino acid content in kernel with increased maturity. Cashew kernel lipid, free amino acids and CNSL have been shown to increase with increased maturity. Similarly, cashew kernel phenols have been shown to decrease with maturity. Changes in the kernel sugars and starch were not uniform (Anon., 1998).

Essential oils are products of secondary metabolism and are secreted by specialized cells located in specified parts of most plants. By virtue of certain characteristic properties, they have wide spread use in perfumery, flavouring and medicine. Essential oils are variable mixtures of terpenoids. Since these oils are produced by plants, composition varies with species and variety of plant besides geography, climate and cultivation practices. Since, chemical components are highly reactive, physical and chemical environment to which oil is subjected to during the processes of its extraction, processing and storage have a great influence on final composition. Entire chain of activities from cultivation, extraction, processing, storage to packing has to be perfectly standardized and regulated to assure end product consistency. Being a valuable item of trade, this is important from the point of view of delivering desired activity as well as safety to consumer.

What is Crop?
Crop refers to plants sown and harvested by man for economic purposes. 
Cropping Seasons: There are three main seasons and two sub seasons.
1. Rainy or Kharif Season – Main characteristics of the Kharif season are 
    ·    It starts from June and spreads to September.
    ·    There is high temperature and high humidity.
    ·    More than 2/3^rd of annual rainfall is received in a year.
    ·    In the beginning, days are longer than nights while days and nights are equal when season ends. 
    ·    Important crops grown are maize, rice, sorghum, Moong, Urd, groundnut, cowpea, soybean etc. 

Introduction
Makkhan (Makhan) is an indigenous(desi) butter obtained by hand churning of dahi using wooden beater (mathani). It is traditional unsalted butter characterized by its delectable and rich flavour. It is white in colour with slightly greenish tinge and has typical soft body and a smooth grainy texture with pleasant aroma. This product has been extensively used for dietary and religious practices since vedic times. The entire quantity produced forms an intermediate product for preparation of ghee (clarified butter fat). Nearly 30% of the total milk production goes for desi butter manufacture. The average yield of the product is very low ranging from 5.5-7.0% for every 100 kg milk used for the purpose. The chemical composition of the product is variable depending upon the method of manufacture. It is difficult to achieve the uniform standard of 20% moisture in the final product due to limitations in the technique adopted for its manufacture. The non fatty solids and lactic acid are derived from the method of preparation and preservation. Higher non fatty solids in makhan indicates use of self soured milk, while a high lactic acid content indicates prolonged storage and in sanitary conditions of manufacture.

Introduction

In the recent past there has been a great deal of questioning regarding role of milk fat in cholesterol metabolism and other body functions. The enormous wave against cholesterol containing foods has damaged the image and market growth of fat rich dairy products. This trend is due to presence of saturated fats and cholesterol that are known to increase the incidence of coronary heart diseases one of the common cause of heart attack. The educated and urban society is more health conscious about the presence of cholesterol in their diets. This has led to the greater demand of cholesterol free foods. Ghee being a saturated fat and containing little amount of cholesterol, is suspected to contribute towards coronary heart diseases. However, critically surveyed scientific literature indicates that there is no evidence of any association of milk fat with increased risk of coronary heart diseases. Age old and proven Ayurvedic system of medicine has proved the usage of ghee to induce several beneficial effects on human health and used extensively for therapeutic purpose like in treatment of skin allergy, respiratory diseases, curative for ulcers and eye diseases. This suggest that ghee is a valuable form of dietary fat.

Abstract

This paper focuses on the paradigm shift that our information economy is witnessing from generic leadership to electronic leadership in a disruptive, holistic, fast changing and turbulent business environment consisting of algorithms, programs and codes, to track user movement over the digital platform. The organizations need not to choose one best way to lead in order to gain the momentum over its competitor’s. In the digital age, the organizations have started tracking user over web, his movements, his browsing information pertaining to his liking’s and disliking are been used by the leaders in order to strategize and the greatest digital minds are providing support to these organizational leaders for strategizing and flooding user with choices based on his likings. Moreover the future leadership will get more and more personalized and advanced with a conglomerate blend of cutting edge technology, leadership and strategy within the existing paraphernalia. This paper suggests a new leadership model that is the coded model, wherein the leadership gets more and more personalized based on the codes that traps user movements and his behavior over the web.

Abstract

The main reasons behind farmers for adopting organic farming practices are their concerns for the environment and about side effects of agricultural chemicals in conventional farming systems. Organic farmers find their method of farming to be profitable and personally satisfying. There is also a concern with the amount of energy used in agriculture, since many farm chemicals require energy intensive manufacturing processes that rely heavily on fossil fuels which are very limited.
This paper is an attempt to identify the current process of organic farming and initiatives to make organic farming a more profitable practice. 

Keywords: Agriculture, Farming, Organic

Abstract

Orange is a machine learning and data mining suite for data analysis through Python scripting and visual programming. It is a general -purpose tool of data mining for machine learning. It’s having a multi-layer architecture which is suitable for different kinds of users, from new data mining learner to programmers who prefer to use the tool through its interface. Here we report on which features interactive data analysis and component-based assembly of data mining procedures. In the paper we highlight the history of Orange’s development process and present its current state, achievements and the future challenges.

Keywords: Python, Data mining, Machine learning, Toolbox, Scripting

Abstract

This chapter highlights the importance of re-engineering the functional processes prevalent in organizations today and realigning organizational resources with policies, procedures and systems that foster innovation in the technological and managerial space and institutionalize long term sustainability of businesses in emerging market economies such as India. These economies can serve as an engine for growth in a globalized era, if the intellectual capital of these economies is utilized and enhanced with maximum possible efficiency. It is in this scenario where entrepreneurial and decision making techniques based on the knowledge management-organizational learning continuum can help in the confluence of open innovation practices and stable management expertise. Such a comprehensive strategic shift from being a financial economy to a knowledge economy needs to be supported by integration of practical actions with the untapped cognitive potential of emerging economies. This chapter shall also be useful in explaining the importance of coexistence of competition and cooperation for enhancing the viability of the organizational ecosystem in the emergent Indian economy. 

Marketing Strategy

Marketing strategy is an integral part of marketing planning. In modern day business terms, strategy refers to the matching of the activities of an organization to the environment in which it operates and to its own resource capabilities.

Definition: Marketing strategy is the complete and unbeatable plan, designed especially for attaining the marketing objectives of the firm/business unit. The marketing objectives indicate what the firm wants to achieve, the marketing strategy provides the design for achieving them. e.g. marketing objective of a business unit in the next year (2016) to achieve sales revenue of Rs. 2,000 crore and net profit will be 15 per cent on sales revenue. Then it is the job of marketing strategy to indicate how and where from this sale and profit will come, which product lines/products/brands will accomplish this task and how?

Grading and Standardization

Grading and standardization is marketing function which facilitates the movement of produce. Grading standards for commodities are laid down first & then the commodities are sorted out according to the accepted standards.
Grading means grouping the products into different classes (which posses the same characteristics) in accordance with the predetermined standards. Grading as the division of products into/commodities into classes made up of units possessing similar characteristics of size and quantity. Grading follows standardization. It is a sub function of standardization.

Product

Anything that possesses utility is described as goods. A product is both what a seller sell and what a buyer has to buy. 

According to Phillip Kotler: A product is anything that can be offered in a market for attention acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisation and ideas.

According to Stanton: A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s prestige, retailer prestige and services which the buyer may accept as offering satisfaction or wants or needs.

Sales Management

According to American marketing Association “Sales management is the planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force.”

In the recent years it has been increasingly realized that only increase in physical production of crops no longer guarantees the smooth development of agriculture at both the farm and the national economy levels unless and until it is linked with efficient system of marketing. As such, now a day in planning for agricultural development specially in developing economies marketing system had drawn much more attention than customarily assigned to it. Efficient marketing of agricultural commodities in general and fruits crops in particular plays an important role in safeguarding the interest of producer as well as consumer.

Introduction

The National Commission on Agriculture defined agricultural marketing as a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system, both functional and institutional, based on technical and economic considerations and includes pre and post- harvest operations, assembling, grading, storage, transportation and distribution. The Indian council of Agricultural Research defined involvement of three important functions, namely (a) assembling (concentration) (b) preparation for consumption (processing) and (c) distribution.

The first use of rubber was by the Olmecs, who centuries later passed on the knowledge of natural latex from the Hevea tree in 1600 BC to the ancient Mayans. They boiled the harvested latex to make a ball for a Mesoamerican ballgame.

Yak is among the most remarkable domestic animals. It is adapted to thrive in the harsh environment of high altitude and sustains livelihood of highlanders. Yak is handicapped because of lack of veterinary assistance and declining pastoral biomass. Marketing facilities for yak-based products are limited and the production potential of yak husbandry is on decline. Dearth of locally available trained manpower and prevailing illiteracy are other hindering factors for development of yak husbandry. Research and development with focus on upliftment of yak husbandry and yak products are therefore important.

It has been repeatedly proving that Science& Technology that is close and in harmony with nature is proving winner in the long run. If the past 60 years led to the Green Revolution in agriculture which often became Greed Revolution, the next 60 year should be the emergence of love for nature, diversity and Sustainable Green Revolution. The two goals – Sustainability and Productivity are inter-related.

It is also said that the main difference between the past and today is that our problems are truly global. We are also aware that globally and nationally the rich-poor divide is growing and though world produces enough food, nearly 800 million people remain food insecure. Among 8 millennium goals, eradication of poverty and hunger and environmental sustainability are perhaps the most prominent and complimentary.

Higher Farm Production with Lower Input Cost

There is a great need to reduce the input costs and at the same time improve the farm productivity in a sustainable manner. A model has been worked out based on a number of field demonstration studies in different parts of India, Africa and Far Eastern countries. A model in which input cost can be reduced by nearly 20 percent and at the same time the crop production can be enhanced upto 20 percent is possible and can be a boon to farmers in most parts of the world. This is the model, which can be easily adopted in an evolutionary way. As suggested by Jonathan Foley (BOX – 1), use of high-tech, precision farming systems, as well as approaches borrows from organic farming, we can boost farm productivity substantially.

"Where is your Dhoti, Dr. Mehta ?” Dr. Varghese Kurien surprised me as I entered his office at IRMA (Institute of Rural Management Anand). That was April 2000, soon after I had taken over as the Vice Chancellor of the erstwhile Gujarat Agricultural University (GAU) and had decided to call on him during my visit to the Anand Campus. (At that time GAU was the largest University in the Asia with four main campuses – Dantiwada, Anand, Junagadh and Navsari and about 65 experimental farms / stations spreaded all over).

In contrast to the traditional universities, agricultural universities have been entrusted with the Herculean task of technology dissemination at the grass root level such that the package of practices evolved by the agricultural scientists should reach out the end-users, viz. farmers , for adopting in the field, with consequent increment in the farm productivity and farmer’s income.

This unique mandate has been assigned to agricultural universities on the pattern of land grant colleges of the United States. Such vision and trust, envisaged by Pandit Jawaharlal Nehru and his devout lieutenants, herald creation of state agricultural universities (SAUs) in the early 1960s. The key role played by SAUs in the first green revolution and agricultural human resources development have been regarded as the milestones in the history of India post-independence, that made the country self-sufficient in food production and, in turn, to self reliance in milk, vegetables, fruits and inland fish production.